Insa-dong

Geographical district
★ 4.9 (98K+ reviews) • 1M+ booked
Immerse yourself in the vibrant cultural hub of Insa-dong, a historic neighborhood in Seoul that offers a unique blend of tradition and modernity. Known for its main street, Insadong-gil, this district is a treasure trove of art galleries, tea shops, and antique markets. Explore the rich history and artistic heritage of Korea as you wander through the alleys lined with traditional buildings and modern establishments. Insa-dong is a bustling neighborhood in Seoul that is a must-visit destination for first-timers in South Korea's capital. From traditional tea houses to eclectic shops, Insa-dong Street offers a unique blend of old and new, making it a top choice for travelers seeking an authentic Korean experience.
See more
See more
Insa-dong, Jongno 1·2·3·4(ilisamsa)-ga-dong, Jongno-gu, Seoul, South Korea

The best of Insa-dong

Bucket-list experiences

Princess Hanbok Rental & Snap Photoshoot Experience

Princess Hanbok Rental & Snap Photoshoot Experience

Free cancellation
Instant confirmation
Book now for today
★ 4.9 (330)
From ₱ 833
Hanbok Experience at Gyeongbokgung with Korean Hairstyling

Hanbok Experience at Gyeongbokgung with Korean Hairstyling

Free cancellation
Instant confirmation
Book now for tomorrow
★ 4.9 (445)
From ₱ 624
Gyeongbokgung Palace Hanbok Experience, Bukchon Hanok Village, Changdeokgung Palace (including Korean hairstyle)

Gyeongbokgung Palace Hanbok Experience, Bukchon Hanok Village, Changdeokgung Palace (including Korean hairstyle)

Free cancellation
Instant confirmation
Book now for tomorrow
★ 4.8 (262)
From ₱ 333
₱ 408
Gyeongbok Palace, Bukchon Village, and Gwangjang Tour

Gyeongbok Palace, Bukchon Village, and Gwangjang Tour

Free cancellation
Instant confirmation
Book now for tomorrow
★ 4.8 (168)
From ₱ 1,783
Seoul Palaces, Namsan Hanok Village, N Seoul Tower Day Tour

Seoul Palaces, Namsan Hanok Village, N Seoul Tower Day Tour

Bestseller
Free cancellation
Instant confirmation
★ 4.7 (493)
₱ 3,571
₱ 3,673
Best Seoul Palaces & N Seoul Tower Tour (Half & Full Day)

Best Seoul Palaces & N Seoul Tower Tour (Half & Full Day)

Free cancellation
Instant confirmation
Book now for tomorrow
★ 4.6 (47)
From ₱ 2,123
Max Out Seoul: Must Visit Highlights City Tour

Max Out Seoul: Must Visit Highlights City Tour

English available
Free cancellation
Instant confirmation
★ 5.0 (54)
₱ 2,842
History of Seoul with Insadong Antique Shop Street, Namdaemun Market, and Palaces Day Tour

History of Seoul with Insadong Antique Shop Street, Namdaemun Market, and Palaces Day Tour

Bestseller
Free cancellation
Instant confirmation
★ 4.5 (369)
₱ 3,143
₱ 3,265
THE FORET SPA Gwanghwamun Branch in Jongno

THE FORET SPA Gwanghwamun Branch in Jongno

In-app reservation
Free cancellation
Instant confirmation
★ 4.8 (33)
From ₱ 5,714
Small-Group Night Dining Tour: 10 Tastings With Authentic KBBQ

Small-Group Night Dining Tour: 10 Tastings With Authentic KBBQ

Free cancellation
Instant confirmation
Book now for tomorrow
★ 4.7 (25)
₱ 5,716
20 off
Sale
Seoul Pedicab Tour

Seoul Pedicab Tour

Private group
Free cancellation
Book now for tomorrow
★ 4.9 (98)
From ₱ 3,673
₱ 4,898
Chinese Seoul Tram : leng leng lele (3-Hour)

Chinese Seoul Tram : leng leng lele (3-Hour)

Free cancellation
Instant confirmation
★ 5.0 (46)
₱ 4,958

Make it a getaway

Line Hotel Myeongdong

Line Hotel Myeongdong

Instant confirmation
★ 4.4 (416)
From ₱ 1,381
Stanford Hotel Myeongdong

Stanford Hotel Myeongdong

Instant confirmation
★ 4.8 (1,150)
From ₱ 5,799.9
Hotel Skypark Central Myeongdong

Hotel Skypark Central Myeongdong

Instant confirmation
★ 4.8 (1,019)
From ₱ 3,877.1
Hotel Venue G

Hotel Venue G

Instant confirmation
★ 4.2 (1,019)
From ₱ 2,546.3
Lotte Hotel Seoul

Lotte Hotel Seoul

Instant confirmation
★ 4.3 (1,873)
From ₱ 11,901.9
LOTTE City Hotel Myeongdong

LOTTE City Hotel Myeongdong

Instant confirmation
★ 4.8 (2,173)
From ₱ 5,398.1
Travelodge Myeongdong Euljiro

Travelodge Myeongdong Euljiro

Instant confirmation
★ 4.2 (1,008)
From ₱ 4,125.6
Hotel Midcity Myeongdong

Hotel Midcity Myeongdong

Instant confirmation
★ 4.5 (455)
From ₱ 4,496.5
Royal Hotel Seoul

Royal Hotel Seoul

Instant confirmation
★ 4.6 (1,018)
From ₱ 6,726.6
Hotel Skypark Myeongdong Ii

Hotel Skypark Myeongdong Ii

Instant confirmation
★ 4.7 (1,011)
From ₱ 3,661.9
Step Inn Myeongdong 1

Step Inn Myeongdong 1

Instant confirmation
★ 4.8 (792)
From ₱ 2,099.5
₱ 7,722.7
N285 Hotel Insadong

N285 Hotel Insadong

Instant confirmation
★ 4.4 (254)
From ₱ 3,850.3
₱ 9,184.2

Events with a lot of buzz

Nanta Show Ticket in Seoul

Nanta Show Ticket in Seoul

Bestseller
Free cancellation
Book now for today
★ 4.8 (11,385)
From ₱ 1,276
₱ 2,041
Wild Wild After Party Musical Seoul Ticket

Wild Wild After Party Musical Seoul Ticket

Bestseller
Free cancellation
Instant confirmation
★ 4.9 (1,129)
From ₱ 1,347
30 off
Sale
[THE MAN Alive : CHOICE] Musical Seoul Ticket

[THE MAN Alive : CHOICE] Musical Seoul Ticket

Bestseller
Free cancellation
Instant confirmation
★ 4.7 (276)
From ₱ 2,021
50 off
Sale
THE PAINTERS Live Art K-pop Dance Show in Seoul

THE PAINTERS Live Art K-pop Dance Show in Seoul

Bestseller
Free cancellation
Instant confirmation
★ 4.8 (1,572)
From ₱ 1,140
30 off
Sale
Jump - Comic Martial Arts Performance Ticket in Seoul

Jump - Comic Martial Arts Performance Ticket in Seoul

Bestseller
Free cancellation
Instant confirmation
★ 4.6 (1,024)
From ₱ 1,000
30 off
Sale
CHEF Show - the next generation of BIBAP!

CHEF Show - the next generation of BIBAP!

Bestseller
Free cancellation
★ 4.8 (1,309)
From ₱ 1,429
₱ 2,041
K-Kick Taekwondo Show Ticket

K-Kick Taekwondo Show Ticket

Free cancellation
Instant confirmation
Book now for tomorrow
★ 4.7 (54)
From ₱ 1,214
₱ 1,224
SHOW MUSICAL <TOUCH FIVE> Ticket in Seoul

SHOW MUSICAL <TOUCH FIVE> Ticket in Seoul

Instant confirmation
Book now for tomorrow
★ 4.3 (15)
From ₱ 1,493
30 off
Sale
Seoul Musical Drama: Finding Mr. Destiny Ticket

Seoul Musical Drama: Finding Mr. Destiny Ticket

Free cancellation
★ 4.7 (106)
₱ 1,347
₱ 2,041
Romance Drama "Beautiful Life" Ticket in Seoul

Romance Drama "Beautiful Life" Ticket in Seoul

Free cancellation
★ 4.8 (13)
₱ 1,020
₱ 2,041
Korean Musical Bar in Seoul: ShowFilx

Korean Musical Bar in Seoul: ShowFilx

Free cancellation
Instant confirmation
★ 4.2 (6)
From ₱ 449
₱ 857
The Concert of korean music prodigies
₱ 408
₱ 1,224

Trouble-free transport

KORAIL PASS - KTX Train Ticket

KORAIL PASS - KTX Train Ticket

Bestseller
Halal-friendly
Instant confirmation
★ 4.8 (8,832)
From ₱ 4,911
Free 3GB eSIM for South Korea worth ₩9,300
Seoul Car Rental with Driver to Nami / Alpaca / Sokcho / Gangneung K-drama tour

Seoul Car Rental with Driver to Nami / Alpaca / Sokcho / Gangneung K-drama tour

Bestseller
Free cancellation
Instant confirmation
★ 4.7 (823)
From ₱ 778
₱ 780
Seoul car rentals | Choose from multiple car models
From ₱ 2,344 /day
LOTTE MART EZL CARD I Enjoy public transportation and K-Shopping benefits

LOTTE MART EZL CARD I Enjoy public transportation and K-Shopping benefits

Instant confirmation
Book now for today
★ 3.5 (30)
₱ 204
25 off
Seoul Car Rental with Driver to Seoul City / Seoul Suburb / Gangwon-do (Nami Island / Alpaca World / Sokcho)

Seoul Car Rental with Driver to Seoul City / Seoul Suburb / Gangwon-do (Nami Island / Alpaca World / Sokcho)

Customized itinerary
Free cancellation
Instant confirmation
★ 4.8 (766)
From ₱ 510
₱ 765
Seoul Car Rental with Driver to Everland/Nami Island/Alpaca World/Gangchon Rail Park/Vivaldi Park
From ₱ 2,551
Incheon International Airport - Seoul Shared Van

Incheon International Airport - Seoul Shared Van

Free cancellation
★ 4.6 (76)
₱ 1,119
₱ 1,441
South Korea Intercity Express Bus Tickets

South Korea Intercity Express Bus Tickets

Bestseller
Halal-friendly
Instant confirmation
★ 4.7 (1,232)
₱ 408
₱ 612
Seoul Car Rental with Driver to Legoland/ Everland/ Alpaca/ Nami Island

Seoul Car Rental with Driver to Legoland/ Everland/ Alpaca/ Nami Island

Free cancellation
Instant confirmation
Book now for tomorrow
★ 4.9 (17)
From ₱ 6,888
10 off
Sale
EZL CARD | A prepaid card for Korea transportation and shopping
₱ 204
Private Transfer to Phoenix / Alpensia / Yongpyong / High One / O2 / Welli Hilli Ski Resort
From ₱ 14,796
₱ 16,836
Private Transfer to Vivaldi Park / Oak Valley / Elysian Ski Resort

Private Transfer to Vivaldi Park / Oak Valley / Elysian Ski Resort

Free cancellation
Instant confirmation
Book now for tomorrow
★ 4.7 (18)
From ₱ 11,734
₱ 13,877

All that's good & tasty

MAN JOK OH HYANG JOKBAL (City Hall Branch)

MAN JOK OH HYANG JOKBAL (City Hall Branch)

Free cancellation
★ 4.7 (1,086)
From ₱ 1,551
Myeongdongjeong

Myeongdongjeong

Free cancellation
★ 4.0 (253)
From ₱ 1,184
Sunmine Haengbok Gejang (Dongdaemun Branch)

Sunmine Haengbok Gejang (Dongdaemun Branch)

Free cancellation
Book now for tomorrow
★ 4.5 (50)
From ₱ 1,224
Myth Jokbal in Myeongdong

Myth Jokbal in Myeongdong

Free cancellation
★ 4.4 (326)
From ₱ 1,592
HANAM PIG (Apgujeong Rodeo Branch)

HANAM PIG (Apgujeong Rodeo Branch)

Free cancellation
★ 4.3 (122)
From ₱ 694
[Michelin Guide] Seoul Mugunghwa (Lotte Hotel Sogong Branch)
From ₱ 6,939
Jihwaja in Seoul

Jihwaja in Seoul

Set menu
À la carte
24-hour confirmation
★ 4.5 (25)
From ₱ 4,490
853 in Insadong

853 in Insadong

Free cancellation
★ 4.5 (81)
From ₱ 3,143
Seoul Bar Pass - Recommended Drink Spots and Benefit Package
₱ 82
90 off
Combo
Isaac Toast Myeongdong Cathedral

Isaac Toast Myeongdong Cathedral

Instant confirmation
★ 4.4 (86)
₱ 367
₱ 380
Gomkuksizib (Myeongdong Branch)

Gomkuksizib (Myeongdong Branch)

Free cancellation
★ 4.0 (2)
From ₱ 735

More to explore

Dongdaemun Discount Coupon in Seoul - Super PASS

Dongdaemun Discount Coupon in Seoul - Super PASS

Bestseller
Instant confirmation
★ 4.3 (343)
₱ 73
Myeong-dong pass- Free gift and Special Vouchers with Shopping Guide

Myeong-dong pass- Free gift and Special Vouchers with Shopping Guide

Bestseller
Free cancellation
Instant confirmation
★ 4.2 (164)
Free Voucher
Seoul City Tour Bus Downtown Palace Namsan Hop-On Hop-Off Tours

Seoul City Tour Bus Downtown Palace Namsan Hop-On Hop-Off Tours

Bestseller
Instant confirmation
Book now for tomorrow
★ 4.5 (494)
₱ 693
₱ 816
Seoul City Tour Bus Night View Course

Seoul City Tour Bus Night View Course

Bestseller
Instant confirmation
Book now for tomorrow
★ 4.1 (734)
₱ 959
₱ 1,102
OLIVE YOUNG Mobile Coupon (Cash Voucher)

OLIVE YOUNG Mobile Coupon (Cash Voucher)

Instant confirmation
★ 4.9 (149)
From ₱ 204
Shinsegae Duty Free Seoul/Busan/Incheon Airport Store Voucher

Shinsegae Duty Free Seoul/Busan/Incheon Airport Store Voucher

Instant confirmation
Book now for today
★ 4.4 (122)
Free Voucher
Shinsegae Department Store Benefit Coupon in Myeongdong

Shinsegae Department Store Benefit Coupon in Myeongdong

Instant confirmation
Book now for today
★ 4.2 (37)
Free Voucher
The Shilla Duty Free Seoul Store Voucher

The Shilla Duty Free Seoul Store Voucher

Instant confirmation
Book now for today
★ 4.4 (49)
Free Voucher
Currency Exchange Rate Benefit Coupon - MoneyBox Gwangjang Market in Seoul

Currency Exchange Rate Benefit Coupon - MoneyBox Gwangjang Market in Seoul

Instant confirmation
Book now for today
★ 4.3 (25)
Free Voucher
Daiso Mobile Coupon (Cash Voucher) in Korea

Daiso Mobile Coupon (Cash Voucher) in Korea

Instant confirmation
Book now for today
★ 5.0 (15)
₱ 408
Seoul Gifts - Seoul My Soul Gifts (Pick up at Myeongdong / Jongno)

Seoul Gifts - Seoul My Soul Gifts (Pick up at Myeongdong / Jongno)

Free cancellation
Instant confirmation
★ 4.7 (3)
From ₱ 441
₱ 490
Seoul Gifts - Artistic Seoul Gifts (Pick up at Myeongdong / Jongno)

Seoul Gifts - Artistic Seoul Gifts (Pick up at Myeongdong / Jongno)

Free cancellation
Instant confirmation
★ 5.0 (3)
From ₱ 1,322
₱ 1,469

Why people love Insa-dong

4.9 /5
98K+ reviews
Read all reviews
YIXIE ******
5 days ago
Easy to use after purchase. I was able to use multiple vouchers in a single transaction. Can be stacked with tax refund.
allison ***********
5 days ago
the pass was very useful. we bought the 2 day pass. unfortunately, we weren’t able to make the most out of it because you still need to travel far in some tourist spots.
Kimberly *****
5 days ago
100/10 would recommend!!! Don’t miss this experience when visiting South Korea. Sarah, our tour guide was amazing! Speaks great English and very helpful. Everything was smooth from start to finish. Driver was great and van is 💯💯💯 Gamsahamnida, Sarah! 🫰🫰🫰
2+
클룩 회원
5 days ago
I stayed here for a night while traveling alone in Seoul. It was easy to find because it was in the center of Ikseon-dong, and the room and bathroom were super clean. I'm going to stay here again on my next trip^^
Mampuru *********
5 days ago
It was a wonderful experience, I also used the Busan pass and I feel like the Busan pass had more things to do.
2+
Klook用戶
5 days ago
It’s very beautiful, and the dancing is also very beautiful, and some of the dances are quite difficult, some of them are very handsome, and the figure is really good. The whole show is highly recommended! !
Tiam *******
5 days ago
friendly n pro hairdresser, easy to find the place, comfortable and clean atmosphere, and we love the style
2+
Enting ***
5 days ago
good performance. may want to include more special elements. some part of the drumming is abit lengthy.

Nearby places to go

1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors

FAQs about Insa-dong

When is the best time to visit Insadong?

How can I get to Insadong using public transportation?

Where can I find visitor information in Insadong?

What makes weekends special in Insadong?

Can you recommend any dining spots in Insadong?

What should I do if I have trouble booking a ride to my hotel in Insadong?

What amenities can I expect at Moxy Seoul Insadong?

What to know before visiting Insa-dong

Remarkable Landmarks and Must-Visit Sights

Insadong-gil

Insadong-gil is a traditional street that showcases the cultural history of Korea, offering a mix of historical and modern attractions. Explore the numerous art galleries, antique shops, and traditional stationery stores that line this iconic street. Don't miss Tongmungwan, the oldest bookstore in Seoul, and Ssamziegil, a shopping mall specializing in handcrafted goods.

Unhyeongung mansion

Visit the historic Unhyeongung mansion, a significant cultural landmark in Insa-dong. Built for retired government officials during the Joseon period, this mansion offers a glimpse into Korea's past. Explore the traditional architecture and learn about the rich heritage of the region.

Jogyesa Temple

Experience the serenity of Jogyesa Temple, one of the most significant Korean Buddhist temples in the area. Marvel at the beautiful architecture and immerse yourself in the spiritual ambiance of this sacred site.

Cultural and Historical Significance

Insa-dong is steeped in history, with roots dating back 500 years. Originally a residential area for government officials, it later became a hub for art and culture. Explore the historic buildings, temples, and churches that reflect the diverse cultural heritage of Korea.

Local Cuisine

Indulge in the flavors of traditional Korean cuisine in Insa-dong. Sample popular dishes like gimbap, odeng, and bungeoppang from the street food vendors. Don't miss the opportunity to try authentic Korean snacks and delicacies while exploring the vibrant streets of this neighborhood.

Culture and History

Explore the cultural and historical significance of Insa-dong, with its proximity to UNESCO World Heritage Sites like Jongmyo Shrine and Changdeokgung Palace.