Insa-dong

Geographical district
★ 4.9 (98K+ reviews) • 1M+ booked
Immerse yourself in the vibrant cultural hub of Insa-dong, a historic neighborhood in Seoul that offers a unique blend of tradition and modernity. Known for its main street, Insadong-gil, this district is a treasure trove of art galleries, tea shops, and antique markets. Explore the rich history and artistic heritage of Korea as you wander through the alleys lined with traditional buildings and modern establishments. Insa-dong is a bustling neighborhood in Seoul that is a must-visit destination for first-timers in South Korea's capital. From traditional tea houses to eclectic shops, Insa-dong Street offers a unique blend of old and new, making it a top choice for travelers seeking an authentic Korean experience.
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Insa-dong, Jongno 1·2·3·4(ilisamsa)-ga-dong, Jongno-gu, Seoul, South Korea

The best of Insa-dong

Bucket-list experiences

Princess Hanbok Rental & Snap Photoshoot Experience

Princess Hanbok Rental & Snap Photoshoot Experience

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★ 4.9 (332)
From NZ$ 24.95
Hanbok Experience at Gyeongbokgung with Korean Hairstyling

Hanbok Experience at Gyeongbokgung with Korean Hairstyling

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★ 4.9 (447)
From NZ$ 18.69
Gyeongbokgung Palace Hanbok Experience, Bukchon Hanok Village, Changdeokgung Palace (including Korean hairstyle)

Gyeongbokgung Palace Hanbok Experience, Bukchon Hanok Village, Changdeokgung Palace (including Korean hairstyle)

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★ 4.8 (263)
From NZ$ 9.99
NZ$ 12.09
Gyeongbok Palace, Bukchon Village, and Gwangjang Tour

Gyeongbok Palace, Bukchon Village, and Gwangjang Tour

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★ 4.8 (170)
From NZ$ 51.05
Seoul Palaces, Namsan Hanok Village, N Seoul Tower Day Tour

Seoul Palaces, Namsan Hanok Village, N Seoul Tower Day Tour

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★ 4.7 (493)
NZ$ 110.09
Best Seoul Palaces & N Seoul Tower Tour (Half & Full Day)

Best Seoul Palaces & N Seoul Tower Tour (Half & Full Day)

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★ 4.6 (47)
From NZ$ 60.75
Max Out Seoul: Must Visit Highlights City Tour

Max Out Seoul: Must Visit Highlights City Tour

English available
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★ 5.0 (55)
NZ$ 84.25
History of Seoul with Insadong Antique Shop Street, Namdaemun Market, and Palaces Day Tour

History of Seoul with Insadong Antique Shop Street, Namdaemun Market, and Palaces Day Tour

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Free cancellation
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★ 4.5 (369)
NZ$ 93.15
NZ$ 96.79
THE FORET SPA Gwanghwamun Branch in Jongno

THE FORET SPA Gwanghwamun Branch in Jongno

In-app reservation
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★ 4.8 (33)
From NZ$ 169.39
Small-Group Night Dining Tour: 10 Tastings With Authentic KBBQ

Small-Group Night Dining Tour: 10 Tastings With Authentic KBBQ

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★ 4.7 (25)
NZ$ 170.15
20 off
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Seoul Pedicab Tour

Seoul Pedicab Tour

Private group
Free cancellation
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★ 4.9 (99)
From NZ$ 108.89
NZ$ 145.19
Chinese Seoul Tram : leng leng lele (3-Hour)

Chinese Seoul Tram : leng leng lele (3-Hour)

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★ 5.0 (46)
NZ$ 147.55

Make it a getaway

Line Hotel Myeongdong

Line Hotel Myeongdong

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★ 4.4 (418)
From NZ$ 86.26
Stanford Hotel Myeongdong

Stanford Hotel Myeongdong

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★ 4.8 (1,152)
From NZ$ 173.08
Hotel Skypark Central Myeongdong

Hotel Skypark Central Myeongdong

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★ 4.8 (1,018)
From NZ$ 108.04
Hotel Venue G

Hotel Venue G

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★ 4.2 (1,022)
From NZ$ 75.67
NZ$ 94.64
Lotte Hotel Seoul

Lotte Hotel Seoul

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★ 4.3 (1,891)
From NZ$ 355.26
LOTTE City Hotel Myeongdong

LOTTE City Hotel Myeongdong

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From NZ$ 154.31
Travelodge Myeongdong Euljiro

Travelodge Myeongdong Euljiro

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★ 4.2 (1,006)
From NZ$ 122.43
Hotel Midcity Myeongdong

Hotel Midcity Myeongdong

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★ 4.5 (461)
From NZ$ 124.11
NZ$ 203.78
Royal Hotel Seoul

Royal Hotel Seoul

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★ 4.6 (1,020)
From NZ$ 155.68
Hotel Skypark Myeongdong Ii

Hotel Skypark Myeongdong Ii

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★ 4.7 (1,010)
From NZ$ 106.86
NZ$ 137.32
Step Inn Myeongdong 1

Step Inn Myeongdong 1

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★ 4.8 (795)
From NZ$ 62.48
NZ$ 229.56
N285 Hotel Insadong

N285 Hotel Insadong

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★ 4.4 (263)
From NZ$ 114.56
NZ$ 273.06

Events with a lot of buzz

Nanta Show Ticket in Seoul

Nanta Show Ticket in Seoul

Bestseller
Free cancellation
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★ 4.8 (11,398)
From NZ$ 43.55
NZ$ 60.49
Wild Wild After Party Musical Seoul Ticket

Wild Wild After Party Musical Seoul Ticket

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Free cancellation
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★ 4.9 (1,132)
From NZ$ 39.95
30 off
Sale
[THE MAN Alive : CHOICE] Musical Seoul Ticket

[THE MAN Alive : CHOICE] Musical Seoul Ticket

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Free cancellation
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★ 4.6 (278)
From NZ$ 59.89
50 off
Sale
THE PAINTERS Live Art K-pop Dance Show in Seoul

THE PAINTERS Live Art K-pop Dance Show in Seoul

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Free cancellation
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★ 4.8 (1,573)
From NZ$ 33.89
30 off
Sale
Jump - Comic Martial Arts Performance Ticket in Seoul

Jump - Comic Martial Arts Performance Ticket in Seoul

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Free cancellation
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★ 4.6 (1,024)
From NZ$ 29.65
30 off
Sale
CHEF Show - the next generation of BIBAP!

CHEF Show - the next generation of BIBAP!

Bestseller
Free cancellation
★ 4.8 (1,310)
From NZ$ 42.35
NZ$ 60.49
K-Kick Taekwondo Show Ticket

K-Kick Taekwondo Show Ticket

Free cancellation
Instant confirmation
★ 4.7 (54)
From NZ$ 36.29
SHOW MUSICAL <TOUCH FIVE> Ticket in Seoul

SHOW MUSICAL <TOUCH FIVE> Ticket in Seoul

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★ 4.3 (16)
From NZ$ 44.29
30 off
Sale
Seoul Musical Drama: Finding Mr. Destiny Ticket

Seoul Musical Drama: Finding Mr. Destiny Ticket

Free cancellation
★ 4.7 (107)
NZ$ 39.95
NZ$ 60.49
Romance Drama "Beautiful Life" Ticket in Seoul

Romance Drama "Beautiful Life" Ticket in Seoul

Free cancellation
★ 4.8 (13)
NZ$ 30.25
NZ$ 60.49
Korean Musical Bar in Seoul: ShowFilx

Korean Musical Bar in Seoul: ShowFilx

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★ 4.2 (6)
From NZ$ 13.30
NZ$ 25.40
The Concert of korean music prodigies

The Concert of korean music prodigies

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NZ$ 12.09
NZ$ 36.29

Trouble-free transport

KORAIL PASS - KTX Train Ticket

KORAIL PASS - KTX Train Ticket

Bestseller
Halal-friendly
Instant confirmation
★ 4.8 (8,835)
From NZ$ 146.39
Free 3GB eSIM for South Korea worth ₩9,300
Seoul Car Rental with Driver to Nami / Alpaca / Sokcho / Gangneung K-drama tour

Seoul Car Rental with Driver to Nami / Alpaca / Sokcho / Gangneung K-drama tour

Bestseller
Free cancellation
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★ 4.7 (824)
From NZ$ 23.15
NZ$ 23.25
Seoul car hire | Choose from multiple car models
From NZ$ 79 /day
LOTTE MART EZL CARD I Enjoy public transportation and K-Shopping benefits

LOTTE MART EZL CARD I Enjoy public transportation and K-Shopping benefits

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★ 3.5 (30)
NZ$ 6.05
25 off
Seoul Car Rental with Driver to Seoul City / Seoul Suburb / Gangwon-do (Nami Island / Alpaca World / Sokcho)

Seoul Car Rental with Driver to Seoul City / Seoul Suburb / Gangwon-do (Nami Island / Alpaca World / Sokcho)

Customized itinerary
Free cancellation
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★ 4.8 (768)
From NZ$ 15.15
NZ$ 22.69
Seoul Car Rental with Driver to Everland/Nami Island/Alpaca World/Gangchon Rail Park/Vivaldi Park
From NZ$ 75.65
Incheon International Airport - Seoul Shared Van

Incheon International Airport - Seoul Shared Van

Free cancellation
★ 4.6 (76)
NZ$ 33.19
NZ$ 42.69
South Korea Intercity Express Bus Tickets

South Korea Intercity Express Bus Tickets

Bestseller
Halal-friendly
Instant confirmation
★ 4.7 (1,237)
NZ$ 12.09
NZ$ 18.15
Seoul Car Rental with Driver to Legoland/ Everland/ Alpaca/ Nami Island

Seoul Car Rental with Driver to Legoland/ Everland/ Alpaca/ Nami Island

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★ 4.9 (17)
From NZ$ 204.19
10 off
Sale
EZL CARD | A prepaid card for Korea transportation and shopping
NZ$ 6.05
Private Transfer to Phoenix / Alpensia / Yongpyong / High One / O2 / Welli Hilli Ski Resort
From NZ$ 438.59
NZ$ 499.05
Private Transfer to Vivaldi Park / Oak Valley / Elysian Ski Resort

Private Transfer to Vivaldi Park / Oak Valley / Elysian Ski Resort

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★ 4.7 (18)
From NZ$ 347.85
NZ$ 411.35

All that's good & tasty

MAN JOK OH HYANG JOKBAL (City Hall Branch)

MAN JOK OH HYANG JOKBAL (City Hall Branch)

Free cancellation
★ 4.7 (1,086)
From NZ$ 45.99
Myeongdongjeong

Myeongdongjeong

Free cancellation
★ 4.0 (253)
From NZ$ 35.09
Sunmine Haengbok Gejang (Dongdaemun Branch)

Sunmine Haengbok Gejang (Dongdaemun Branch)

Free cancellation
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★ 4.5 (50)
From NZ$ 36.29
Myth Jokbal in Myeongdong

Myth Jokbal in Myeongdong

Free cancellation
★ 4.4 (326)
From NZ$ 47.19
HANAM PIG (Apgujeong Rodeo Branch)

HANAM PIG (Apgujeong Rodeo Branch)

Free cancellation
★ 4.3 (122)
From NZ$ 20.59
[Michelin Guide] Seoul Mugunghwa (Lotte Hotel Sogong Branch)
From NZ$ 205.69
Jihwaja in Seoul

Jihwaja in Seoul

Set menu
À la carte
24-hour confirmation
★ 4.5 (25)
From NZ$ 133.09
853 in Insadong

853 in Insadong

Free cancellation
★ 4.5 (81)
From NZ$ 93.15
Seoul Bar Pass - Recommended Drink Spots and Benefit Package
NZ$ 2.45
90 off
Combo
Isaac Toast Myeongdong Cathedral

Isaac Toast Myeongdong Cathedral

Instant confirmation
★ 4.4 (86)
NZ$ 10.89
NZ$ 11.25
Gomkuksizib (Myeongdong Branch)

Gomkuksizib (Myeongdong Branch)

Free cancellation
★ 4.0 (2)
From NZ$ 21.79

More to explore

Dongdaemun Discount Coupon in Seoul - Super PASS

Dongdaemun Discount Coupon in Seoul - Super PASS

Bestseller
Instant confirmation
★ 4.3 (345)
NZ$ 2.19
Myeong-dong pass- Free gift and Special Vouchers with Shopping Guide

Myeong-dong pass- Free gift and Special Vouchers with Shopping Guide

Bestseller
Free cancellation
Instant confirmation
★ 4.2 (167)
Free Voucher
Seoul City Tour Bus Downtown Palace Namsan Hop-On Hop-Off Tours

Seoul City Tour Bus Downtown Palace Namsan Hop-On Hop-Off Tours

Bestseller
Instant confirmation
★ 4.5 (495)
NZ$ 20.59
NZ$ 24.19
Seoul City Tour Bus Night View Course

Seoul City Tour Bus Night View Course

Bestseller
Instant confirmation
★ 4.1 (734)
NZ$ 27.85
NZ$ 32.69
OLIVE YOUNG Mobile Coupon (Cash Voucher)

OLIVE YOUNG Mobile Coupon (Cash Voucher)

Instant confirmation
★ 4.9 (153)
From NZ$ 6.05
Shinsegae Duty Free Seoul/Busan/Incheon Airport Store Voucher

Shinsegae Duty Free Seoul/Busan/Incheon Airport Store Voucher

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★ 4.4 (124)
Free Voucher
Shinsegae Department Store Benefit Coupon in Myeongdong

Shinsegae Department Store Benefit Coupon in Myeongdong

Instant confirmation
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★ 4.2 (37)
Free Voucher
The Shilla Duty Free Seoul Store Voucher

The Shilla Duty Free Seoul Store Voucher

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★ 4.4 (49)
Free Voucher
Currency Exchange Rate Benefit Coupon - MoneyBox Gwangjang Market in Seoul

Currency Exchange Rate Benefit Coupon - MoneyBox Gwangjang Market in Seoul

Instant confirmation
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★ 4.3 (25)
Free Voucher
Daiso Mobile Coupon (Cash Voucher) in Korea

Daiso Mobile Coupon (Cash Voucher) in Korea

Instant confirmation
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★ 5.0 (15)
NZ$ 12.09
Seoul Gifts - Seoul My Soul Gifts (Pick up at Myeongdong / Jongno)

Seoul Gifts - Seoul My Soul Gifts (Pick up at Myeongdong / Jongno)

Free cancellation
Instant confirmation
★ 4.7 (3)
From NZ$ 13.09
NZ$ 14.55
Seoul Gifts - Artistic Seoul Gifts (Pick up at Myeongdong / Jongno)

Seoul Gifts - Artistic Seoul Gifts (Pick up at Myeongdong / Jongno)

Free cancellation
Instant confirmation
★ 5.0 (3)
From NZ$ 39.19
NZ$ 43.55

Why people love Insa-dong

4.9 /5
98K+ reviews
Read all reviews
YIXIE ******
8 Dec
Easy to use after purchase. I was able to use multiple vouchers in a single transaction. Can be stacked with tax refund.
allison ***********
8 Dec
the pass was very useful. we bought the 2 day pass. unfortunately, we weren’t able to make the most out of it because you still need to travel far in some tourist spots.
Kimberly *****
8 Dec
100/10 would recommend!!! Don’t miss this experience when visiting South Korea. Sarah, our tour guide was amazing! Speaks great English and very helpful. Everything was smooth from start to finish. Driver was great and van is 💯💯💯 Gamsahamnida, Sarah! 🫰🫰🫰
2+
클룩 회원
8 Dec
I stayed here for a night while traveling alone in Seoul. It was easy to find because it was in the center of Ikseon-dong, and the room and bathroom were super clean. I'm going to stay here again on my next trip^^
Mampuru *********
8 Dec
It was a wonderful experience, I also used the Busan pass and I feel like the Busan pass had more things to do.
2+
Klook用戶
8 Dec
It’s very beautiful, and the dancing is also very beautiful, and some of the dances are quite difficult, some of them are very handsome, and the figure is really good. The whole show is highly recommended! !
Tiam *******
8 Dec
friendly n pro hairdresser, easy to find the place, comfortable and clean atmosphere, and we love the style
2+
Enting ***
8 Dec
good performance. may want to include more special elements. some part of the drumming is abit lengthy.

Nearby places to go

1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors

FAQs about Insa-dong

When is the best time to visit Insadong?

How can I get to Insadong using public transportation?

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Can you recommend any dining spots in Insadong?

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What to know before visiting Insa-dong

Remarkable Landmarks and Must-Visit Sights

Insadong-gil

Insadong-gil is a traditional street that showcases the cultural history of Korea, offering a mix of historical and modern attractions. Explore the numerous art galleries, antique shops, and traditional stationery stores that line this iconic street. Don't miss Tongmungwan, the oldest bookstore in Seoul, and Ssamziegil, a shopping mall specializing in handcrafted goods.

Unhyeongung mansion

Visit the historic Unhyeongung mansion, a significant cultural landmark in Insa-dong. Built for retired government officials during the Joseon period, this mansion offers a glimpse into Korea's past. Explore the traditional architecture and learn about the rich heritage of the region.

Jogyesa Temple

Experience the serenity of Jogyesa Temple, one of the most significant Korean Buddhist temples in the area. Marvel at the beautiful architecture and immerse yourself in the spiritual ambiance of this sacred site.

Cultural and Historical Significance

Insa-dong is steeped in history, with roots dating back 500 years. Originally a residential area for government officials, it later became a hub for art and culture. Explore the historic buildings, temples, and churches that reflect the diverse cultural heritage of Korea.

Local Cuisine

Indulge in the flavors of traditional Korean cuisine in Insa-dong. Sample popular dishes like gimbap, odeng, and bungeoppang from the street food vendors. Don't miss the opportunity to try authentic Korean snacks and delicacies while exploring the vibrant streets of this neighborhood.

Culture and History

Explore the cultural and historical significance of Insa-dong, with its proximity to UNESCO World Heritage Sites like Jongmyo Shrine and Changdeokgung Palace.