BEAMS Shinjuku

Remarkable Landmarks and Must-Visit Sights

BEAMS Japan Flagship Store

Step into the heart of Japanese culture and style at the BEAMS Japan Flagship Store, where six floors await your exploration. From cutting-edge fashion to traditional crafts, each level offers a unique glimpse into Japan's vibrant cultural tapestry. Don't miss the gallery, where rotating exhibitions and events promise a fresh experience with every visit. Whether you're a fashion enthusiast or a culture buff, this flagship store is a must-visit destination in Shinjuku.

Ground Floor - Specialty Products and Souvenirs

Begin your BEAMS Japan adventure on the ground floor, a treasure trove of specialty products and souvenirs that capture the essence of Japan. Here, you'll find everything from charming lucky cat figurines to stylish Japanese-design mugs. As you browse, treat yourself to a cup of Sarutahiko Coffee, featuring the exclusive 'JAPAN BLEND' that perfectly complements traditional Japanese sweets. It's the ideal spot to pick up a piece of Japan to take home with you.

Fashion and Collaborations

Dive into the dynamic world of Japanese fashion at BEAMS, where innovation meets tradition. The Fashion and Collaborations section showcases the best of 'Made in Japan' with exclusive collaborative items and pop-ups that highlight the latest trends. Discover unique pieces from outstanding Japanese brands that have been at the forefront of Tokyo's bespoke fashion scene. It's a fashion lover's paradise, offering a glimpse into the creative synergy that defines Japanese style.

Cultural Significance

BEAMS Shinjuku is more than just a shopping destination; it's a cultural hub that showcases the creativity and craftsmanship of Japan. It serves as a cultural ambassador, transmitting the diverse and attractive aspects of Japan to both local and international audiences, making it a must-visit for anyone interested in Japanese culture.

Art and Exhibitions

The gallery within BEAMS Shinjuku hosts an eclectic array of events and exhibitions, offering visitors a chance to engage with contemporary Japanese art and culture. It's a vibrant space where art enthusiasts can immerse themselves in the latest creative expressions from Japan.

Cultural Exchange Hub

BEAMS Shinjuku serves as a center of cultural exchange, attracting an international audience and showcasing the most exciting aspects of Japan today. It is a place where people and things of unwavering Japanese aesthetic meet, merge, and expand, creating a dynamic environment for cultural interaction.

Exclusive Collaborations

The store features exclusive collaboration items with both new and established designers, offering unique pieces that reflect the extraordinary aesthetic eye of BEAMS. These collaborations provide visitors with the opportunity to discover one-of-a-kind fashion and design items that embody the innovative spirit of Japan.