Things to do in Florence

Florence’s must-do experiences through the year

Florence is dominated by museum visits and guided tours, with museums leading booking volume and tours close behind, while historical sites, attraction passes and a few observation-deck options fill out the rest. Demand builds through spring and peaks in June, then drops sharply in the winter trough around January, so the city swings between busy summer weeks and much quieter winter months.

Best activities for families, couples and solo travellers

Families will find museums and attraction passes easiest to work into a mixed itinerary — these offer straightforward entry options and activities that suit different ages. Couples often favour tours and historical sites for a more curated, romantic way to see the city’s art and architecture. Solo travellers and small groups can pick up observation-deck visits or join walking tours easily, with independent museum entry also suiting those who prefer to explore at their own pace.

What travellers from Hong Kong tend to book ahead

Most travellers from Hong Kong plan reasonably in advance: typical bookings are made around 17 days before travel, with the earliest planners locking things in about 28 days out. If you’re visiting in the busy June period, booking ahead matters more — popular museums and guided tours fill faster then, so aim to secure key tickets well before arrival.

How the categories compare on price and who they suit

Observation decks are the easiest, lowest-cost entry point for visiting Florence, while museums sit at an approachable mid-range level and make a reliable core of any trip. Tours show the widest price spread and generally sit at the higher end, reflecting anything from budget group walks to premium private experiences, so they suit travellers wanting either guided depth or a premium touch. Attraction passes offer mid-range convenience for visitors planning several stops and work well for families or anyone who prefers to bundle access rather than pick items individually.