What to Look Forward to at the 76th Edition of the Sapporo Snow Festival
The Sapporo Snow Festival is one of Japan’s most iconic winter events, drawing over 2 million visitors from around the world each year. What began in 1950 as a simple display of snow sculptures by local students has transformed into a spectacular celebration of snow, ice, and creativity.
Now entering its 76th year, the 2026 edition will be bigger and better than ever — featuring eight days of winter magic spread across three main sites: Odori Park, Susukino, and Tsudome. Whether you're here for the massive snow sculptures, winter sports, or dazzling night illuminations, there's something for everyone.
Ready to dive into one of Japan’s coolest festivals? Here’s everything you need to know about the Sapporo Snow Festival 2026!
What is the Sapporo Snow Festival?
The Sapporo Snow Festival — or Sapporo Yuki Matsuri — is one of Japan’s most beloved winter celebrations. Held every February in Sapporo, the vibrant capital of Hokkaido, this week-long festival transforms the city into a snowy wonderland filled with massive ice and snow sculptures, dazzling lights, and festive energy.
Planning a winter trip to Japan? Don’t miss our Ultimate Guide to Japan Winter Festivals and Illuminations — perfect for crafting your dream snowy getaway!
When is the Sapporo Snow Festival 2026?
Credit: Sapporo Snow Festival
The Sapporo Snow Festival takes place every year in early February, right in the heart of Hokkaido’s winter season. For 2026, mark your calendars — the festival will run from 4 to 11 February 2026, offering eight full days of snow-filled fun in Sapporo!
How did the Sapporo Snow Festival begin?
Credit: Sapporo Tourism
The Sapporo Snow Festival began in 1950, when a group of high school students built six snow statues in Odori Park. What started as a small, local event quickly captured the hearts of locals — and eventually, the world.
The festival gained international attention during the 1972 Winter Olympics, held in Sapporo. Since then, it has grown into a large-scale celebration of snow and ice, featuring massive sculptures carved with extraordinary detail and creativity.
Today, these frozen masterpieces light up at night and depict everything from famous landmarks to pop culture icons and mythical creatures. The artistry, paired with Sapporo’s snowy charm, continues to draw millions of visitors every year, making it one of the most magical winter events in the world.
Where is the Sapporo Snow Festival held?
The Sapporo Snow Festival takes place across three main sites, each offering a different experience. Whether you’re here for jaw-dropping snow sculptures, family-friendly activities, or icy nightlife vibes — there’s a spot for everyone.
1) Odori Site (Main Site)
This is the heart of the festival — and the biggest attraction. Stretching across 11 city blocks, the Odori Site is famous for its massive snow and ice sculptures, with some towering up to 15 metres tall and spanning over 25 metres wide!
One of the highlights here is the International Snow Sculpture Contest, held at 11-chome. Artists from around the world compete live — and visitors can watch the sculptors in action during the event!
After sunset, the entire site transforms into a magical winter scene — all the sculptures are lit up nightly until 10 PM, creating a spectacular photo opportunity.
Address: Odori Nishi 1-chome to Nishi 11-chome
How to get to Odori Site: Just a short walk from JR Sapporo Station
2) Tsudome Site
Perfect for families and kids, the Tsudome Site is packed with interactive snow attractions. While 2026 marks its return after four years, past festivals give us a good idea of what to expect.
You’ll find a giant snow slide, snow rafting, and both indoor and outdoor play areas — great for warming up in between snow fun. It’s a more hands-on experience, ideal for those looking to enjoy the snowy side of Sapporo.
Address: 885-1 Sakae-machi, Higashi-ku
How to get to Tsudome Site: Take the Toho Line from JR Sapporo Station and alight at Sakae Station.
3) Susukino Site
Set in Sapporo’s vibrant nightlife district, the Susukino Site is known for its stunning ice sculptures and lively atmosphere. This site hosts its own Ice Sculpture Contest, drawing incredible entries that are on full display throughout the event.
At night, the sculptures are illuminated to magical effect. You’ll also find an ice bar where you can sip drinks surrounded by glowing ice — a truly unique experience!
Address: Minami 4-jo - Minami 6-jo Nishi 3, 4-chome
How to get to Susukino Site: Take the Namboku Line from JR Sapporo Station to Susukino Station.
Where to stay in Sapporo for the Snow Festival?
Finding the perfect accommodation during the snow festival can be a delightful puzzle! 🌨️ Due to the festival's popularity, accommodations get booked up quickly, and prices tend to go up quite a bit, too. But don't worry — book your room early, and you'll be all set!
For a comfy and convenient stay, consider choosing a hotel close to the lively event sites. Or, for a sprinkle of authentic Japanese charm, how about trying a ryokan? It’s a lovely way to immerse yourself in the local culture while enjoying the snowy spectacle! 🏨❄️
Hotels near Odori
- Hotel Forza Sapporo Station (600m from Odori Park)
- Hotel Gracery Sapporo (800m from Odori Park)
- Toyoko Inn Hokkaido Sapporo Susukino Kosaten (800m from Odori Park)
Other Things to Do in Sapporo While You’re There
The Sapporo Snow Festival is definitely the highlight of a winter trip to Hokkaido — but there’s so much more to see and do in Sapporo while you’re here! From fresh seafood markets to panoramic viewpoints, here are a few ideas to fill out your itinerary:
Food in Sapporo
Your journey won't be complete without trying out the local cuisine. Hokkaido is a treasure trove of fresh vegetables, irresistible dairy products, and an ocean’s bounty of sumptuous seafood. At the heart of the festivities in Odori Park, indulge in an array of tantalizing local delicacies showcased in vibrant food stalls!
Dive into the iconic Sapporo ramen, a heartwarming delight that has earned its place as a beloved local specialty. The island's signature miso ramen, adorned with butter and corn, is a comforting embrace in a bowl, especially soothing in February's crisp weather.
The culinary canvas of Hokkaido also features a splendid spectrum of other treats like fresh-off-the-boat seafood, savory mutton dishes, and the irresistibly crunchy zangi fried chicken.
Tours in Sapporo
Sapporo’s enchantment doesn’t end with the snow festival!
Consider embarking on private tours to uncover the city’s hidden gems, or maybe go on day trips to nearby destinations. With a knowledgeable guide to lead the way, and perhaps some newfound friends to accompany you, dive deep into the charming realms of Sapporo and beyond! 🌟
More Hokkaido Travel Inspiration
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