My Melody x Kuromi Luna Fiesta - Sweet Rivalry Battle Run
My Melody's 50th and Kuromi's 20th. With their sweet yet mischievous dynamic, the duo has captured hearts around the world. To mark this special occasion, Hong Kong will host the city’s largest anniversary celebration, “My Melody ❤ Kuromi Luna Fiesta", from October 4th to 7th, 2025 (Saturday, Sunday, Mid-Autumn Festival, and the following holiday). Organized by Tummy Is Going, the event will take place in West Kowloon Cultural District (WestK), supporting organization of the event, offering breathtaking views of Victoria Harbour.
The Sweet Rivalry Battle Run kicks off on October 4th and 5th, serving as the vibrant and energetic opener for the "My Melody ❤ Kuromi Luna Fiesta" series. My Melody and Kuromi are calling on fans to register, join Team My Melody or Team Kuromi to complete various races and activities, and earn points to compete for the Grand Championship title. Ignite the spirit of friendship with your besties through friendly competition—Besties, let’s battle!
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What to expect
The Sweet Rivalry Battle Run features 5KM, 3KM, and 1KM race categories, with the 3KM and 1KM races open for parent-child participation (1 adult aged 18 or above and 1 child aged 3 to 15). Whether you’re a fan looking to challenge your speed and bring glory to your team, or simply enjoy the scenic waterfront of the WestK and anniversary happenings along the route, this event has something for everyone. My Melody and Kuromi will be at the starting line to cheer you on! Every participant will receive a themed runner’s pack and a ticket to The Luna Carnival, letting you fully immerse in the lively, adorable atmosphere of My Melody and Kuromi as part of the festive celebration.
Event Details
Date: October 4 & 5, 2025 (Saturday & Sunday) Time: 7:00 AM - 12:00 PM Location: Art Park, West Kowloon Cultural District
Individual Category aged 12 or above(Participants under the age of 18 must obtain consent from a parent or guardian before registering.) 1KM (Non-competitive): HK$598 (Early Bird: HK$548) 3KM (Non-competitive): HK$618 (Early Bird: HK$568) 5KM (Competitive): HK$638 (Early Bird: HK$588)
Family Category (One adult aged 18 or above with one child aged 3-15) 1KM (Non-competitive): HK$978 (Early Bird: HK$928) 3KM (Non-competitive): HK$998 (Early Bird: HK$948) Optional Add-On: Dreamy Runner’s Pack
Participants may purchase an additional “Bestie’s Pack” (the limited-edition pack of the opposite team: Team My Melody or Team Kuromi) at HK$388, thereby owning both pack versions. The add-on pack includes an event T-shirt, headband, support tote and finisher medal (towel and bib not included).
Runner’s Pack Information
Each successful registrant will receive a limited-edition “Sweet Rivalry Battle Run” runner's pack corresponding to the chosen team (Team My Melody or Team Kuromi). Individual entrants receive one pack; family entrants receive two packs.
Each runner’s pack includes:
- Event T-shirt, headband, bib, cheering ita bag, towel and a finisher medal;
- One single-entry wristband for The Luna Carnival (issued after race completion, for direct entry without additional on-site redemption). The wristband will be cut upon exit; re-entry is not permitted.
Early bird registrants (From now until 10 Aug 2025) will receive an additional limited-edition “My Melody & Kuromi heart-shaped transparent crossbody bag”, while stock last.
Participants must collect their runner’s pack in mid-September at a designated location using the QR code in the registration confirmation email. Details will be announced on official social media. Finishers of the Sweet Rivalry Battle Run will receive an e-certificate and a finisher medal.
Good to know
- Participants must arrive at the starting point at the designated time and wear the official race bib provided by the organizer. The 5KM race bib includes a timing chip to record participants’ times.
- The organizer reserves the right to modify the race course, schedule, or venue, or temporarily close certain facilities due to weather, safety, maintenance, or other force majeure factors. Participants should stay updated with the organizer’s announcements. No refunds or compensation will be provided unless otherwise stipulated in these terms.
- Participants are responsible for ensuring their physical condition is suitable for participating in the Sweet Rivalry Battle Run and shall bear any risks arising from their health conditions or actions.
- Participants must confirm they are physically fit to take part in the Sweet Rivalry Battle Run, acknowledging that the event requires physical exertion. If in doubt, participants should consult a medical professional prior to registration.
- The organizer advises participants to closely monitor their physical condition during the event. Should any discomfort arise, participants must immediately stop and seek assistance from on-site staff.
- Participants are advised to take sun protection measures (e.g., using sunscreen, wearing a hat) and ensure adequate hydration.
- Pregnant individuals or those with chronic conditions (e.g., heart disease, high blood pressure) are not recommended to participate in the Sweet Rivalry Battle Run.
- The organizer reserves the right to disqualify any participant known or suspected to be physically unfit for the Battle Run, and such individuals must accept this decision.
Location
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Reviews
the event itself not started but the runner packs all redeemed and smooth process.
The venue setup for picking up the cheering gift pack was thoughtfully arranged. You could see it surrounded by many Melody & Kuromi characters from a distance, and the location was easy to find. The staff inside were also very polite in explaining and checking that all the items in the gift pack were complete😃. Overall, it felt very smooth.
Went before the typhoon. The weather was hot and sunny, but it was a lot of fun! 😃 Had a great time and took lots of photos. Also bought some merchandise. There are many games, but they are quite difficult. The prizes are great.
The myMelody run event was filled with love and energy, successfully encouraging everyone's positive attitude and promoting positive activities! 💖
Great value experience! The event was well-organized, and the race packet was beautifully made 🥰. Plus, the other merchandise is worth collecting as souvenirs.
The event venue is well-equipped for meet-and-greets and photo opportunities, so thoughtful! Every fan support package is so pretty and cute! The distribution is well-organized, and the staff is so attentive!
The registration queue was a bit confusing, but the staff were friendly and helpful, and quickly found a solution.
Ensure a smooth and orderly process for picking up souvenir bags.
The whole experience was a lot of fun. There were various displays along the way perfect for taking pictures. The quality of the freebies was high. The running shirt and clear tote bag were also beautiful. Plus, free admission to the carnival was included, which was awesome!
The wait to collect the runner's pack was a bit long. The shirt is beautiful, and the items are all very cute, but even the small size shirt is quite large. I suggest increasing the size of the TV during the guest segment to make it easier to see. I hope to continue seeing Anson Lo and Jeremy as the spokespersons for Melody and Kuromi. It makes me so happy and they're so adorable.
FAQs
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