Seda Hotels At A Glance
Brand owner | AyalaLand Hotels and Resorts Corp. (AHRC), an Ayala Land subsidiary |
First hotel | Seda BGC, opened December 2012 |
Positioning | Mid-upscale, four-star, business and family-friendly |
Properties | 12 across Luzon, Visayas, and Mindanao |
Sister brand | Seda Residences (serviced apartments) |
Known for | Misto all-day dining, Straight Up rooftop bar, mall-adjacent locations |
Every Seda hotel is built inside an Ayala Land mixed-use estate, so you're rarely more than a five-minute walk from a mall, shopping, and transport. If you're comparing a Seda Hotel Bacolod stay against one in Cebu, or figuring out if Seda Residences even counts as a hotel, this guide breaks down every property, what travellers say about each, and how to book.
What are Seda Hotels?
Seda Hotels is a homegrown Philippine hotel brand launched in 2012 by AyalaLand Hotels and Resorts Corp. It started life as "Kukun" before being renamed Seda, the Filipino word for silk, in January 2013. The brand was named Philippines' Leading Hotel Group by the World Travel Awards for nine straight years, from 2014 to 2023.
The brand sits in the mid-upscale, four-star bracket, positioned between budget chains and full luxury properties. That means comfortable rooms, an all-day dining restaurant called Misto at every location, and consistent service standards whether you're in Metro Manila or Mindanao.
Flagship Seda properties in Metro Manila
Seda BGC (Taguig)
Seda Bonaficio Global City
Seda BGC is the original seda hotel and the brand's flagship, now spanning two towers with 519 refreshed rooms and residences in Bonifacio Global City. It's a short walk from Bonifacio High Street and Serendra.
Amenities:
✅ Outdoor pool with a dipping and lap section
✅ 24-hour gym
✅ Misto all-day dining restaurant
✅ Straight Up rooftop bar on the 22nd floor of Tower 2
✅ Free WiFi and 24-hour front desk
💬 What Travellers Say: Guests frequently mention an accommodating front desk team; one reviewer noted they were granted early check-in and had interconnected rooms arranged without any hassle. Room size is another recurring theme, with several guests saying there's enough space to comfortably fit an extra person or two.
📍Address: 30th Street corner 11th Avenue, Bonifacio Global City, Taguig City, Metro Mani
🔑 Check-in: 2 PM
🧳 Check-out: 12 PM
Seda Vertis North (Quezon City)
The Pool at Seda Vertis North Quezon City
Seda Vertis North opened in 2017 with 438 rooms and a ballroom that fits up to 700 guests, making it the largest Seda property in the metro. It sits beside Ayala Malls Vertis North and TriNoma, within reach of NAIA and Clark airports.
Amenities:
✅ Outdoor swimming pool
✅ Misto all-day dining restaurant, the brand's biggest to date
✅ Function rooms and a 700-capacity ballroom
✅ Free WiFi
💬 What Travellers Say: A repeat guest said the friendly staff, good food selection, and comfy beds are why they keep coming back. Another called the pool "big and relaxing" and rated the breakfast buffet among the best they've had at any Seda property.
📍Address: Astra corner Lux Drive, Vertis North, Quezon City
🔑 Check-in: 2 PM
🧳 Check-out: 12 PM
Seda Nuvali (Sta. Rosa, Laguna)
Seda Nuvali Laguna Hotel
Seda Nuvali is a 150-room lakeside hotel inside Ayala Land's Nuvali eco-estate, about an hour south of Metro Manila. It's a favorite staycation base for families and cyclists exploring the estate's trails.
Amenities/What's Included:
✅ Outdoor pool
✅ Free shuttle to Ayala Solenad and Nuvali Landmark
✅ Misto breakfast buffet
✅ Family rooms
💬 What Travellers Say: Reviewers repeatedly call this hotel their "go-to" for a quick getaway, praising the free shuttle and reliably good breakfast. One long-time guest said Seda Nuvali has been their favorite family staycation spot for a decade. A few reviews flagged slower housekeeping during high-occupancy weekends.
📍Address: Evozone Avenue, Nuvali Boulevard, Don Jose, City of Santa Rosa, 4026 Laguna
🔑 Check-in: 2 PM
🧳 Check-out: 12 PM
Seda in the Visayas and Mindanao
Seda Capitol Central (Bacolod)
Seda Capitol Central Bacolod
If you're searching for a Seda Hotel in Bacolod, this 154-room property along Lacson Street is the only one in the city. It sits in Bacolod's business district, about 20 minutes from Bacolod-Silay Airport.
Amenities/What's Included:
✅ Outdoor pool
✅ Misto all-day dining restaurant
✅ Free WiFi and business center
✅ Walking access to Ayala Malls Bacolod
💬 What Travellers Say: A guest praised the location for putting Bongbong's pasalubong, Ayala Mall, and a nearby spa within walking distance, and called the hotel's amenities and room cleanliness a highlight of the stay.
📍 Address: Lacson Street corner North Capitol Road, Bacolod City, Negros Occidental
🔑 Check-in: 2 PM
🧳 Check-out: 12 PM
Seda hotel Cebu: Ayala Center Cebu and Central Bloc
Seda Ayala Center Cebu City
Seda hotel Cebu actually means two separate properties. Seda Ayala Center Cebu has 301 rooms in the city's financial district, on the site of the former Cebu City Marriott. Seda Central Bloc Cebu is a 214-room, 17-storey tower inside Cebu IT Park, about 40 minutes from Mactan International Airport, offering both regular rooms and serviced residences.
Amenities/What's Included:
✅ Swimming pool and gym (Ayala Center Cebu)
✅ Direct mall access to Ayala Malls Central Bloc (Central Bloc)
✅ Misto all-day dining at both properties
✅ Free WiFi and private parking
💬 What Travellers Say: Central Bloc reviewers call it especially kid-friendly, with a strong breakfast buffet and fast, deposit-free check-in for guests who've already paid online. At Ayala Center Cebu, one guest flagged hot, humid conditions in the lobby and their room, though staff moved them to a cooler room without issue.
📍Address:
Ayala Center Cebu: Cardinal Rosales Avenue, Cebu City
Central Bloc: Cebu I.T. Park, Padriga Street, Apas, Cebu City
🔑 Check-in: 2 PM
🧳 Check-out: 12 PM
Seda Abreeza (Davao)
The Newly Renovated Seda Abreeza Hotel
Seda Abreeza has 181 refreshed rooms near Ayala Malls Abreeza in the heart of Davao City. It was one of the earliest Seda properties, opening in 2013.
Amenities/What's Included:
✅ Misto all-day dining restaurant
✅ Free WiFi
✅ Direct access to Ayala Malls Abreeza
💬 What Travellers Say: Guests appreciate the prime location beside Abreeza Mall with clean, spacious rooms, a relaxing ambiance, and friendly, attentive staff. Guests also praise the delicious breakfast buffet and the hotel's convenient access to shopping, dining, and transportation.
📍Address: J.P. Laurel Avenue, Bajada, Davao City
🔑 Check-in: 2 PM
🧳 Check-out: 12 PM
Seda Atria (Iloilo)
Seda Atria Iloilo Hotel
Seda Atria has 152 rooms near Ayala Malls Atria in Iloilo City, opening in time for the 2015 APEC Summit events held there. It's a practical base for the heritage district and nearby Guimaras Island.
Amenities/What's Included:
✅ Misto all-day dining restaurant
✅ Free WiFi
✅ Proximity to Ayala Malls Atria
💬 What Travellers Say: No Philippines-origin reviews for this property were available in the customer review data at the time of writing.
📍Address: near Ayala Malls Atria, Mandurriao, Iloilo City
🔑 Check-in: 2 PM
🧳 Check-out: 12 PM
Is there a Seda hotel in Pasay?
Seda Manila Bay (Parañaque, near Pasay)
There's no Seda-branded property inside Pasay itself, but the closest option is Seda Manila Bay in neighboring Parañaque's Entertainment City, with 350 rooms and a fifth-floor infinity pool facing Manila Bay. It's five minutes' walk from Ayala Malls Manila Bay and close to SM Mall of Asia, making it the practical stand-in if your Pasay itinerary revolves around MOA.
Amenities/What's Included:
✅ Fifth-floor infinity pool with cabana beds
✅ Full-service spa and mini-golf
✅ Straight Up rooftop bar and two dining venues
✅ Kids' play and game rooms
📍Address: Abueva Avenue corner Asean Avenue, Aseana City, Tambo, Parañaque
🔑 Check-in: 2 PM
🧳 Check-out: 12 PM
Is Seda Residences a hotel?
Seda Residences Makati
Not exactly, and this is where the "seda hotel" and "Seda Residences" naming gets confusing. Seda Residences is the brand's serviced-apartment line, built for stays of 30 days or more rather than the nightly-rate model of a regular Seda hotel. Every room is a suite with a kitchen, and some units include a washer and dryer.
Seda Residences Makati, which opened in 2019, is the clearest example: 293 fully-furnished units from studios to three-bedroom apartments along Ayala Avenue in Makati. Seda Central Bloc Cebu blurs the line further, offering both regular hotel rooms and serviced residences in the same tower.
So if you need a room for one or two nights, book a standard Seda hotel. If you're relocating for work or staying a month or longer, Seda Residences is built for that instead.
Booking tips near top Seda properties
⚠️ Watch for bank promos. Seda regularly runs discounts through partner banks like Metrobank and RCBC, so check current offers before locking in a rate.
⚠️ Ask about the Club Lounge. Several Seda properties offer paid lounge upgrades, and reviewers consistently rate the lounge staff and perks highly.
⚠️ Pair your stay with a nearby activity. Since every Seda hotel sits inside an Ayala Land estate, a mall-based activity or day tour is almost always a short ride away.
⚠️ Book breakfast timing around crowds. Reviewers at busier properties like Seda Nuvali mention the buffet gets crowded on weekends, so an earlier sitting helps.
FAQs about Seda hotel
Is Seda Residences a hotel?
Not in the traditional sense. Seda Residences is Ayala Land's serviced-apartment brand, built for stays of 30 days or longer, with full kitchens and suite-style layouts. A regular Seda hotel is set up for shorter, nightly stays instead.
What is a Seda hotel known for?
A Seda hotel is known for being attached to an Ayala Land mall or mixed-use estate, so shopping and dining are always close by. The brand is mid-upscale, four-star, with a consistent Misto dining restaurant at every property.
Is there a Seda hotel in Bacolod?
Yes, Seda Capitol Central is the only Seda hotel in Bacolod, along Lacson Street in the city's business district, within walking distance of Ayala Mall Bacolod.
Is there a Seda hotel in Cebu?
There are two: Seda Ayala Center Cebu in the financial district, and Seda Central Bloc Cebu inside Cebu IT Park, which also offers serviced residences.
Is there a Seda hotel in Pasay?
Not directly in Pasay, but Seda Manila Bay in neighboring Parañaque is the closest property, five minutes' walk from Ayala Malls Manila Bay near SM Mall of Asia.
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