Brown Boulevard, Paradise Road, and Luye Tea Hill Guided Day Tour
- Cycling across Brown Boulevard and get an unobstructed view of lush rice fields of Chishang Township
- Visit Paradise Road and appreciate the artcraft of Stray Birds in Taiwan most beautiful road, Taitung 197 line
- Know deeper about the story of Chishang rice at the Doremi Storyhall
- Climb Luye Tea Hill and enjoy the fragrance of high quality Taiwanese tea grown in the plantation below
Similar adventures in Taitung
What to expect
Travel to rural Chishang and explore this charming township in the heart of Taitung! From your hotel, your journey begins at a long stretch of road called Brown Boulevard. Here you will be provided with a bicycle to ride and get a view of endless lush green rice fields on either side. The road got its name from an old ad that was filmed here by Taiwanese coffee brand Mr Brown. A more recent ad was shot here, this time by airline EVA Air who got famous actor Takeshi Kaneshiro to cycle along Brown Boulevard and stop under a picture-perfect tree to drink tea. Next you will head east to Paradise Road, an inland freshwater swamp home to numerous species of aquatic plants, birds, frogs and fresh water fish and shrimp. Right in time for lunch, your guide will bring you to the Chishang Lunchbox Museum to learn about the bento dining culture of Taiwan and have a chance to taste an authentic bento meal. On the way to the tour’s last stop, you will pass by Wuling Green Tunnel, which is formed with camphor and beefwood trees lining along the provincial highway. Finally, your adventure concludes with a trek up Luye Tea Hill for a scenic view of vast plantations growing Taiwan’s high quality teas.



Reviews
The itinerary was rich and we went to the places we wanted to go. The driver picked up and dropped off on time and was polite and communicated well. There was also enough time to visit each attraction.
The driver was very professional and had plenty of time for each attraction.
A great trip, the tour guide and driver were very professional, introduced the scenic spots in detail and arranged the itinerary very well 👍
Disposable ponchos were provided so that was a plus. Though it would have been great if there were clearer signages of the various attractions within the boulevard.
This trip was excellent as the driver, who held two roles, could explain the attractions and places and what to look out for when exploring. The Brown Boulevard, when exploring, was a fun time cycling. It's worth having more time cycling around to see or rent the electric 4-wheel bicycle to explore the area. I wish there would be more time to spend at the Lu Ye. The greenery and the landscape are nice views and relaxing. The guide is excellent for his knowledge and time estimation at each stop, humorous and friendly. Worth the visit!
Our guide mr luo was extremely professional and friendly. He provided great advice and we enjoyed our experience alot! Highly recommended !
Director Ross is funny and friendly. The itinerary was very good. Brown Avenue has beautiful scenery and is easy to explore by driving an electric car. You can see all the check-in points in one go. Like👍
The itinerary was very reasonable and our tour guide Mr. Liu was very professional. recommend!
We enjoy the experience at Lu Ye. Our tour guide Mr Luo is very nice and helpful. He rode the electric bicycle at Lu Ye so that we can explore Lu Ye. He helped us took photos at Lu Ye. I like the greenery paddy fields at Lu Ye. I also enjoy the trip to the temple and the old train station. We are lucky that it was a sunny day throughout the day tour. Our tour group makes up a small group of 4.
The tour guide was very kind and even helped take photos📷 Unfortunately, after the typhoon, the Jincheng Takeshi tree on Brown Avenue was destroyed🥹


