BeerMood 36-Hour Beer Fest
- BeerMood 36-Hour Beer Festival takes over Pier 1929 on the Wan Chai waterfront from 2 to 4 October 2026. Presented across 36 hours overnight and 7 themed sessions, the festival brings a brand-new craft beer culture experience to Hong Kong.
- Meet 20 craft breweries from Hong Kong and across Asia, with more than 100 beer choices available across the festival. Coffee, wine, and food vendors will also be on site, creating a complete Victoria Harbour waterfront experience for guests to explore new flavours, learn about beer culture, and meet fellow drink and food lovers.
- Each session has its own personality: local pop star live music for opening night, two overnight DJ parties, an anime-themed session with an idol performance, craft beer workshops. Whether you are a dedicated craft beer fan, beer-curious newcomer, music or anime enthusiast, or simply looking for a memorable weekend with friends, there is a BeerMood session for you.
- For the latest updates and full schedule, follow Instagram @beermoodhk.
UnionPay Exclusive Offers
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- #1: HK$5 off when you spend a net amount of HK$50 for a single transaction
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Promotion period: 24 Apr-31 Dec 2026 Each Hong Kong and Macau Regions Klook user can enjoy each offer once per calendar month. Quotas are first-come, first-served, until exhausted. Quotas for Offer 7 will be released at 12:00 noon every Wednesday. Terms and conditions apply. Please visit Payment exclusive offers in Octfor details.
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Spend designated amount with PayMe and enter the relevant promo code at the checkout page to enjoy up to HK$360 off:
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Promo period: 1 Oct-31 Oct 2026. Each Klook account can redeem each offer once during the promotion period. Limited offer available while stocks last. Terms and conditions apply. Please visit Payment exclusive offers in Octfor details. SVF license no: SVFB002
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Promotion runs until 31 Oct 2026. Available on a first-come, first-served basis while usage quota lasts. T&Cs apply. Please visit Payment exclusive offers in Oct for details.
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Promotion Period: from now until Dec 31, 2026 Available on a first-come, first-served basis while the quota lasts. Reminder: To borrow or not to borrow? Borrow only if you can repay! Terms and conditions apply. Please visit Payment exclusive offers in Octfor details.
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Each user can redeem each offer once during the promotion period. Quota for Offers 1 & 2 will be released on every Tuesday 12:00 noon. Quota for Offer 3 will be released on every Thursday 12:00 noon in September. Quota for Offer 4 will be released on every Friday 12:00 noon in October. Terms and conditions apply. Limited quota for each offer available while stocks last. Please visit Payment exclusive offers in Oct for details.
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What to expect
BeerMood 36-Hour Beer Festival
Experience Hong Kong’s first-ever 36-hour non-stop, multi-session craft beer festival, spanning across 3 days with 7 distinct themed sessions!
Event Highlights
- 20+ Renowned Breweries & 100+ Brews: Featuring top-tier craft breweries from Hong Kong and across Asia, pouring over 100 unique craft beers alongside specialty coffee, curated wines, and gourmet food stalls.
- Participating Breweries include: Heroes Beer Co., Deadman Brewery, Black Kite Brewery, Yardley Brothers Craft Brewery, HK Lovecraft, ODC (Origin Delight Cider), Heart of Darkness Brewery (Vietnam), Kura Kura Beer (Bali), Tsai's Actual Brewing (Taiwan), Heisha Brewing (Taiwan), Fever Ales (China), Crazy Bear Industry (China), and Vault City Brewing (Scotland).
- 7 Dynamic Themed Sessions & Live Performances: Each time slot offers a unique atmosphere and entertainment lineup, ranging from local pop singers, dynamic DJ dance parties, anime-themed celebrations, and idol showcases, to interactive craft beer workshops, a signature Cantopop DJ night, and an unforgettable grand finale.
- Star-Studded Lineup: Dance to pulsating sets by Cantopop DJ Beat Friday, DJ Hyphen, DJ Step, and DJ Jasmine, plus an electrifying performance by idol group Monochrome during the anime-themed session.
- Exclusive Free Gift: Every ticket includes a limited-edition BeerMood tasting glass designed by celebrated Hong Kong artist Jane Lee (@messydesks), valued at HK$136 (available while supplies last).
- For the latest updates and full schedule, follow Instagram @beermoodhk.
- Under the law of Hong Kong, intoxicating liquor must not be sold or supplied to a minor in the course of business. The Operator reserves the right in its own sole discretion to ask for a valid proof of age; and/or to refuse provision of service if you are or appear to be below the legal age, or fail to provide a valid proof of age, under which circumstance, no refund will be provided by the Operator or Klook. By purchasing this product, you hereby declare and confirm that you are over 18 years old.
Good to know
Special Weather Arrangements:
- The event is subject to inclement weather conditions on the event days. Once the registration process is completed, the participant is deemed to have accepted the terms and conditions of the event, and also agrees that the organiser’s decision on the rescheduling or cancellation of the event according to on-site weather conditions shall be final. No request for refund or compensation under such circumstances shall be entertained.
- Once the announcement of event cancellation is made due to adverse weather or force majeure factors, no request for refund under such circumstances shall be entertained.
- In case of adverse weather conditions on the event days, the organiser shall have the sole discretion to make arrangements. Please refer to our website Beermoodhk.com
- Once the announcement of rescheduling or cancellation is made, the event will NOT resume even if the signal will be cancelled subsequently anytime during the day.
Location
Contact us
Reviews
The place was good, the experience too. Definitely worth it.
Attended the October 2 session from 22:00 to 05:00. Overall, I felt extremely disappointed with this event. The event description stated there would be 20 brands, but there were only about 10 booths on-site, and the beverage selection was limited. Furthermore, the booths were lined up in a single row, and the overall layout and arrangement were poorly planned. The event failed to live up to its theme—how is anyone supposed to last 36 hours here? In short: Enter with caution.
The venue is not very big, but it could be made even better.
I hope the tokens can be exchanged for food (other than cake and coffee).
FAQs
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