29Rooms Asia in Singapore

The World’s Largest Instagrammable Immersive Event

The Revolutionary Experience From North America is Here In Asia For The First Time! Immerse yourself in the international debut of 29Rooms, brainchild of Refinery29 and backed by VICE Media Group.

Created in collaboration with artists, creators and the community, 29Rooms: Lost & Found has 29 interactive spaces open for all to pause, laugh and wonder. Step in and discover sensorial experiences designed for surprise and contemplation, celebration and reflection.

What to expect at 29Rooms: Lost and Found

Take on a journey through 29 different spaces, where each space is a world of its own. From a fully immersive digital playground to a room where you can create your very own work of art, to sleepzones and instagram dens, there is a space for everyone to enjoy!

Be the first to create your own adventure through our wonderland of installations to rediscover a whole new future.

Forest Theatre

The first space to greet you as you step into our 29Rooms world. The Forest Theatre is a multi-sensory experience that transports you into a space enveloped in mist, backlit trees, and the entrancing interplay of light, darkness and sound. With the iconic 29 Questions projected all around you, it is the perfect starting point to rediscover and reflect on life’s idiosyncrasies and act as your guide for the 29Rooms experience.

Merry Go Round

What are some of life’s cyclical routines? Step into the Merry Go Round, where we get to visualise our daily routine in the third person. From the 8am work commute to midnight pre-sleep social media scrolls in bed, here, six sections mirror different times of day and the mundanity of everyday life. And while you ponder upon these routines, the choice is yours… will you stay on or step off?

Nice to Meet You

Nurture sparks between strangers and old friends alike at Nice To Meet You, a café that has been designed to encourage interaction. Think of unexpected furnishings that require participation beyond one’s self to function, including a see-saw-turned-couple’s chair and a five-person table balanced on a set of springs.

Flag Your Goals

Goals, we all have them. Flag Your Goals is a space for you to state your ambitions out loud and proud, and even give yourself that extra push to accomplish your dreams. Here, you’ll be able to print your hopes on a t-shirt and add to the interactive space for all to see — before collecting it before leaving 29Rooms. The best part? No one ever has to know whether you’ve completed them or not.

Shake up the Night (By Monkey Shoulder)

Pop into a flat party and quench your thirst with three cocktails made with Monkey Shoulder whisky. But you'll have to brave the wind chamber to catch your cocktail tickets!

• Free cocktails will be given to guests
• Guests can play in the wind chamber to collect their cocktail tickets
• Note that the redemption of cocktails will only be for those 18 years and above.

Dora’s Diary

Dora’s Diary was a room inspired by an 8-year-old girl from Shanghai. Immerse yourself in a child’s view of the world as some of her diary entries are brought to life, creating a room dedicated to journaling and diaries. In the room, there are giant diaries for guests to flip through and a whole wall of normal-sized journals, donated by the community. Guests can look through the journals and are welcomed to doodle and write in them.

• Guests add their own entries on the different journaling books available and share their part of the story.

OUR ORIGIN STORY

In celebration of Refinery29’s 10 Year Anniversary, the first 29Rooms was launched in September 2015 as a free event, open to the public. The goal was to disrupt the exclusivity of New York Fashion Week and bring the Refinery29 brand and content to life IRL. We partnered with creative visionaries across fashion and culture including, Solange Knowles, Shantell Martin and Disney to name a few, in building an experiential journey through 29 rooms.

Since then, the exhibition has garnered attention from the masses and the media as the exhibition moved from New York, Los Angeles, San Francisco and Chicago. The list of collaborators have grown to include top celebrities such as Jake Gyllenhaal, RuPaul, Lizzo, as well as important organisations and movements such as Planned Parenthood and The Women's March. These past exhibitions have indeed managed to inspire the curious and evoke a sense of wonder and contemplation.