Here are the points I liked: 1. There's a restroom (very important, especially for those who need to use it frequently. It's best to go before putting on the hanbok and before heading out. The store was very kind and allowed us to return to use it mid-way through our outing. Gyeongbokgung Palace actually has restrooms, and they are clearly marked, but sometimes you can still get a bit lost inside. If you're worried, I recommend marking the restrooms on a map beforehand). 2. Easy to find (just use Naver Map to navigate directly; you can also browse shops on the way from Anguk Station). 3. Clothes are in good condition (skirts are very voluminous, no holes, no strange smells). 4. There are about 5 free hairstyles (from what I remember) (all the hairstyles in the pictures below are free. Additional charges, up to 10,000 Korean Won, are only for more elaborate styles like the 'medical lady' style or intricate updos). *********** I purchased the most expensive full-day level. Upon arrival, I could choose from 40,000 Won skirts, which were basically solid-colored or gradient-colored voluminous skirts, a single layer with an additional panel skirt. Since the skirt essentially has two layers, you can still see the hoop skirt's steel frame. If this bothers you, you'll need to pay extra for a higher-tier skirt. There are options for 60,000 Won and 80,000 Won. (The 60,000 Won options include tiered skirts and long tops that cover the stomach, as well as some patterned skirts. The 80,000 Won options have gold trim and some hot-stamped designs, which are really good quality, but probably better for autumn/winter, and also come with stomach-covering tops). If you're not planning to take photos all day, 4 hours is quite enough. It's definitely enough in the summer, as you won't last much longer. I'm quite heat-tolerant, but even on an overcast day, I only lasted about 5 hours before I couldn't take it anymore. We arrived at 11 AM and still found clothes we liked, but earlier might offer more top choices (?). Everyone should consider their own timing. Regarding photography, as per the price list, you can inquire directly at the store. However, it was an overcast day, so we didn't add on a photography package, so I don't know how the photos would have turned out. Many people at Gyeongbokgung Palace hire photographers. If the weather is good and you're in a good mood, you can hire one. They are very good at directing poses and have their own camera angles, so you don't have to find spots or think of poses yourself. Also, there are lockers with keys, so make sure to keep your key safe. In summary, I highly recommend this place and would go again, but not on a hot day.