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  • #yourworldofjoy: We've Rebranded - Say Hello To The New Klook!

    Eunis Ong
    Eunis Ong
    Last updated 9 Mar 2022
    klook malaysia rebrand klook new logo

    It's been a long ride, but it's now time to say goodbye

    solo travel
    klook malaysia rebrand new logo
    Where we started - on the streets of 📍 KL with a gashapon machine, February 2018
    klook malaysia rebrand new logo
    Good Vibes Festival, 📍 Genting, July 2018
    klook rebrand malaysia
    Jom Holiday Roadshow, 📍 Penang, October 2019
    klook malaysia rebrand new logo
    Klook's Cherry Blossom Fest, 📍 KL, February 2019
    klook malaysia rebrand new logo
    Klook's Live Birthday Bash, 📍 Klook Office, June 2019
    klook rebrand malaysia
    Klook Travel Fest, 📍 KL, September 2019
    It's always hard to say goodbye. It's been two years since the pandemic hit the world, hard. The tourism industry is undoubtedly the hardest-hit industry as COVID-19 raged on - once vibrant cities were left with empty streets, planes that used to spend 70% of their time in the sky were grounded for months at long. It was a true struggle not being able to do what we loved and were built to do. For those who’ve stuck with us throughout the darkness, we want to thank you from our hearts for still being here.
    Unfortunately, after a long stint, it's time to say goodbye.....
    to the OG Klook logo.
    And hello to a new Klook.
     klook rebrand new logo
    New Year, New Klook - but hey, we're still your same old travel buddy, just with an extra splash of colour, and just a lot more passionate about bringing you to beautiful places across the globe. 🌍 The past two years have taught us a lot about being appreciative of the small things, whether it's having a roof above our heads, or finally being able to head out for some fresh air.
    klook malaysia rebrand #myworldofjoy
    As we navigate this new world, we want to inspire you to find joy in everything around you, big or small. Who's ready to take on the world with bright eyes and a full heart? We know we are, and we hope you are too, because we'd like to do this with you.
    Hello 2022, we're ready to uncover a world of joy with you!

    Some fun stuff you can be a part of as we unveil our new look

    1. Use our new hashtag #myworldofjoy on Instagram 🌈

    klook malaysia #yourworldofjoy
    This 2022, we look forward to creating more exciting memories across the globe with you. Whether you're posting a throwback picture of one of your favourite trips or if you're going cafe-hopping or #cuticutimalaysia this weekend, include our brand new hashtag #myworldofjoy (and tag us: @klookmy) when you share your joy moments on Instagram!
    We'll be picking 3 lucky winners each month and gifting you RM50 Klook Credits that can be used to book anything on Klook! Also, you may also stand a chance to be featured on our account. What're you waiting for? Start tagging us now!

    2. Discover your Joy Character by taking our Joy Personality Quiz 😍

    klook malaysia rebrand joy personality quiz
    bali swing
    Are you a spontaneous traveller or someone who plans your itinerary from A to Z? Would you prefer a nature retreat or a spa day in a 5-star hotel? As part of our new look launch, we've rolled out a special Joy Personality Quiz! Answer 10 fun and simple questions and find out what's your Joy Character - we're also giving away discount vouchers to every person who has completed the quiz!
    Want to win something extra? Share a screenshot of your Joy Character on your Instagram Stories and tag us @klookmy to stand a chance to win an RM100 Klook Gift Card! We'll be selecting 3 lucky winners by 10 March 2022.

    3. Win prizes worth up to RM2000 🎖

    klook malaysia new logo giveaway
    genting skyworlds
    To celebrate this special occasion, we've launched giveaways with prizes worth up to RM2000 on Klook Malaysia's Instagram and Facebook! Prizes up for grabs:
    • Sunway Lagoon tickets x 2
    • Genting Skyworlds tickets x 2
    • Buffet at Atmosphere 360, KL Tower x 2
    • 2D1N staycation at The Majestic Hotel
    • 2D1N staycation at Sofitel Hotel Damansara
    How to win: Join the giveaway on Instagram & Facebook! We'll be selecting 5 lucky winners by random from all the comments on our giveaway posts by 10 March 2022. Participate in both the posts for higher chances of winning 😉✨

    4. Stay tuned for more fun stuff from us in 2022 🌷

    disneyland la
    Ready for a wild ride this 2022? Follow us on our social media everywhere so you don't miss out on all the good stuff we have lined out for you this year. From epic giveaways to Klook-exclusive discounts and promos, we promise you won't regret clicking that "follow" button.
    What is Klook?
    Klook is a world-leading travel activity and service booking platform, covering over 400 destinations and over 100,000 travel services! Klook’s mission is to empower travellers around the world to discover, book, and experience the best things to do anywhere, anytime, including attractions, activities, car rentals, tours, local transfers, wifi, and SIM cards. 🧡
    Follow us for more travel inspiration and the latest deals:
    ✍️ Blog | 📘 Facebook | 📷 Instagram | 📱 TikTok | 📕 Xiaohongshu

    Want to know more about the new Klook? Here you go!

    About the rebrand

    klook malaysia rebrand shirakawago japan
    Photo Credit: @m0na_travel
    After two full years of living in this seemingly never-ending pandemic, the world’s “recovery” is almost within our grasp with many countries moving forward and easing travel restrictions. 
    For over two years, we couldn't travel anywhere or anytime, as we wanted to and the way we used to. We’ve missed new sights, sounds, even smells. And most importantly, we’ve missed the happiness we get out of traveling.  
    At Klook, we understand that desire. That’s why, over the last two years, we’ve been hard at work on the next big thing. Something that will help lead a new era of travel and reconnect you to even more joyful moments and experiences. And we’re finally launching it!  
    You probably know us because of that bright orange app, changing any of it would be a risk.
    And still, we decided to take a step forward which led us to a comeback that’s bigger, bolder, and brighter. We can’t wait for you to meet and experience a whole new Klook, so let’s get on with it because there’s a lot to unpack here!

    What's new?

    Everything — icons, illustrations, colors, and our tagline. Plus, we’ve got brand new app features and new experiences for you to try. With the launch of our new brand identity, we’ll be more than just an app or website where you can explore different experiences at different destinations. We’ll be the bridge to guide you so you can experience everything with optimism, joyfulness, and enthusiasm as you look into the different destinations that we have in store for you. We’ll also be your buddy to help you find the kind of traveler you are.

    Ready to discover all the changes? Let’s go!

    Joysplash
    Introducing our new icon: the “Joysplash.” Coming from the word, joy, itself, this new icon aims to show a splash of different joyful moments and experiences, big or small. Joining our main color, orange, are purple, cyan, and yellow — all of which reflect our dynamic nature, excitement, and optimism.
    "Your world of joy" tagline
    With a new logo comes a new tagline, “Your World of Joy.” Booking through Klook will give you access to a world of joy from attractions and tours to local transportation and staycations. We’ve upped our game when it comes to the products ready for you. All you have to do is pick from thousands of experiences from over 1,000 destinations on our app or website.
    Our rebranding is not just about the fresh logo, it’s our commitment to bring joy back to you. A new future of travel that focuses on you and moments that bring you joy! Along with this new brand identity is our expansion to new categories that you’ll love like travel insurance, car rentals, stays, attraction passes, and much more.  
    Joy quiz
     We have also added fun new features on the Klook app! There will be a personality quiz that you can take to reveal your Joy Character. Plus, we’ve also added more payment options for your convenience. We’re even updating the way you leave reviews by adding sensory keywords like “relaxing,” “exhilarating,” “funny,” or “unexpected.” Like we said, we’re serious about bringing you more moments of joy and this is just the first of many updates as we continue to take our role as your travel buddy to a whole new level.

    So, why the rebrand?    

    klook rebrand shanghai disneyland
    Photo Credit: @miamnmmm
    Despite the tough circumstances brought about by the pandemic, here at Klook, we continue to move forward. We continuously think of ways to improve so that we can provide you with more experiences in different ways and destinations. The rebrand comes at a very pivotal moment in the travel space, ushering in the future of travel with Klook. But more importantly, we’re rebranding because you deserve a more convenient and reliable way to experience moments of joy. 
    This rebrand affirms our commitment to revitalize and re-energize the travel industry that the pandemic has slowed to a halt. A commitment that makes us go back to our brand purpose, “to inspire and enable more moments of joy.”
    The rebrand is a massive milestone for us, but it’s also through innovation that we get to experiment on what’s in and what can be better. The past two years didn’t just challenge us but led us to a path that’s full of hope and optimism to help bring back joy to anyone who wishes to continue exploring the world. 
    And to which Eric Gnock Fah, our COO & Co-founder, summed up — this rebrand is really all about bringing joy back to our customers who have missed the magic of traveling.

    What does joy mean to you?

    fifty4ferns nature retreat janda baik kl malaysia
    Photo Credit: @ace_crusher
    Joy is more than just a feeling or an expression. To quote Klook’s CEO and Co-founder, Ethan Lin, “Joy means something different to everyone.” To some, joy can be a word to describe immense happiness. Joy could even be a person. Joy could mean getting a new pet, finally reading that book you bought last month, treating your family to a meal, or as simple as sleeping in on a Sunday. The word joy can be anything you see or feel. It all depends on you. But for us, joy is something that we want to give to you — something that we hope to bring back to people’s lives through experiences.
    best hotels beach resorts kuantan cherating pahang malaysia
    Photo Credits: @liakameliaaa08, @eeyernlee, @alynn_samad
    We know that because of the pandemic, one of our sources of joy — traveling, was taken away from us. We crave travel because there’s no better feeling than being out there — seeing different places, experiencing different cultures, tasting different types of food, and taking hundreds of photos for keeps. We miss traveling and the happiness it brings. One of our goals for this rebrand is for you to get back into creating your memories and moments of joy.

    Stay Tuned For More Deals & Fun With Klook