Palazzo Gucci
Monday-Sunday: 10:00-20:00
Opening hours and closure dates may change. Kindly check the latest information before your visit

Discover the legacy of Gucci at Palazzo Gucci, housed in the historic Palazzo della Mercanzia on Piazza della Signoria. Curated by Maria Luisa Frisa, this two-floor exhibition traces the brand’s evolution through iconic motifs, signature symbols, and vintage memorabilia. Themed rooms such as Guccification, Cosmorama, and De Rerum Natura offer interactive displays that bring fashion history to life. The experience is elevated with access to an exclusive boutique and the celebrated Gucci Osteria da Massimo Bottura, making it a cultural and gastronomic highlight in Florence
Palazzo Gucci
Monday-Sunday: 10:00-20:00
Opening hours and closure dates may change. Kindly check the latest information before your visit
Cathedral of Santa Maria del Fiore

Discover the legacy of Gucci at Palazzo Gucci, housed in the historic Palazzo della Mercanzia on Piazza della Signoria. Curated by Maria Luisa Frisa, this two-floor exhibition traces the brand’s evolution through iconic motifs, signature symbols, and vintage memorabilia. Themed rooms such as Guccification, Cosmorama, and De Rerum Natura offer interactive displays that bring fashion history to life. The experience is elevated with access to an exclusive boutique and the celebrated Gucci Osteria da Massimo Bottura, making it a cultural and gastronomic highlight in Florence