The Butterfly Trail at Outernet

Remarkable Landmarks and Must-Visit Sights

The Now Building

Welcome to The Now Building, the heart of The Butterfly Trail at Outernet London. This state-of-the-art venue is where your journey begins through the captivating world of Professor Peter Pelgrin’s Botanical Workshop. With your smartphone in hand, prepare to release magical AR butterflies and watch as real-time animations come to life around you. It's an interactive experience like no other, set against the backdrop of cutting-edge technology and immersive design.

The Butterfly Trail

Embark on a groundbreaking adventure with The Butterfly Trail, the world's first mixed reality experience, nestled within the iconic Now Building. Designed by the creative minds at Pixel Artworks, this trail invites you to interact with digital butterflies using your smartphone. As you explore, witness the magic unfold on the venue's impressive 16K wrap-around screens, where real-time animations create a mesmerizing spectacle. It's a journey that blends the digital and physical worlds in a truly unique way.

Professor Peter Pelgrin’s Botanical Workshop

Step into the enchanting realm of Professor Peter Pelgrin’s Botanical Workshop, a highlight of The Butterfly Trail experience. Here, the wonders of nature and technology converge, allowing you to engage with stunning sights and release magical AR butterflies. This interactive experience is designed to captivate your senses and spark your imagination, offering a glimpse into a world where the boundaries between reality and digital artistry blur seamlessly.

Cultural and Historical Significance

Outernet London is redefining visitor attractions in the UK, outshining even the most iconic sites like The Crown Estate and the Natural History Museum. It marks a new era in experiential entertainment, where cutting-edge technology meets cultural storytelling, offering a unique and captivating experience.

Innovative Technology

The Butterfly Trail is a testament to the power of augmented reality, seamlessly blending it with immersive worlds. This experience transforms everyday interactions, providing a fascinating glimpse into the future of digital entertainment.

Groundbreaking Technology

Experience the future with The Butterfly Trail's state-of-the-art screens, which offer a deeply immersive journey that challenges the limits of design and technology. It's a must-see for anyone interested in the latest tech innovations.

Cultural Significance

Outernet is set to become the UK's top visitor attraction, surpassing even the Natural History Museum and the British Museum. Its innovative approach to immersive experiences is drawing visitors from all over the world.

Immersive Technology

The Butterfly Trail is a marvel of cutting-edge technology, creating an immersive experience that merges the digital and physical realms. It's a must-visit for tech enthusiasts and nature lovers, offering new ways to engage with the environment.

Family-Friendly Experience

Perfect for families, The Butterfly Trail offers a stunning experience that captivates visitors of all ages. With interactive elements and breathtaking visuals, it provides an engaging and educational adventure for both children and adults.