Things to do in Florence

What to expect in Florence

The catalogue here is led by Museums, Tours, Historical sites, Attraction passes and Observation decks, offering everything from quick viewpoints to in-depth guided experiences so travellers can mix culture, sightseeing and flexible sightseeing options. Demand peaks in October and eases to its quietest in January, which means attractions and guided experiences are busiest in October while January sees far fewer bookings and easier access to the same experiences. Expect a broad price spread across categories, so you can plan either budget-friendly museum visits or pricier guided tours depending on your travel style.

How to choose what to book in Florence

The main decision is whether you want flexibility or a fuller guided experience. If you want the widest range to choose from, Tours have the broadest span with entry-level typically around AUD 52 and upper-end around AUD 152, suiting travellers who may want anything from budget group tours to premium private options. Observation decks are the most affordable way in with a typical price of AUD 42, while Museums give a reliable mid-range option with a typical price of AUD 58.

Think about how much variation you need: Attraction passes have a narrow usual range (typically AUD 76) so shopping around gains little, whereas Historical sites sit between the two with a typical price of AUD 90 and are best if you prioritise iconic places over extras.

When travellers from Australia book

Most travellers book about 30 days ahead, while the earliest planners book around 55 days out, so plan on reserving popular experiences one to four weeks ahead if you want more choice. That cushion matters most in October, when demand is at its peak, though last-minute bookings are still common up to about 14 days before travel.

How prices compare across categories

The table below shows typical prices and the usual range across the city's top categories so you can set a budget before you pick activities.

Typical price is the median paid on Klook; the usual range covers the middle half of bookings, so cheaper and pricier options exist outside it; prices are shown with their currency code. Based on Klook booking data, August 2025 – July 2026.