Tokyo Toyosu Market & Tsukiji Market: Tuna Auction & Seafood Breakfast Experience
Close-up view of bluefin tuna grading + real-time auction signal decoding. Toyosu fresh seafood breakfast + Tsukiji Market diverse vendor exploration. Insider tips on seasonal auction cycles and off-season seafood alternatives. Comparing Toyosu’s modern auctions with Tsukiji’s traditional stalls. One audio guide per person, with clear professional explanations.
What to expect
05:00–06:30 Tuna Auction Immersive Core Experience Dive deep into the excitement of the auction! If you win a VIP lottery ticket on the first floor, you can watch the bluefin tuna grading process up close. If not, you will watch from the public viewing deck on the second floor. Each participant will receive a personalized audio guide – your guide will decode live auction gestures in real-time. Even from upstairs, you will clearly hear knowledge about tuna and transaction details, experiencing the thrill of high-stakes seafood trading firsthand!
Immerse yourself in the excitement of the tuna auction Hotel pick-up service: 4:20 AM to 5:00 AM (inclusive) Meeting point: Lawson Toyosu Market Senkyaku Banrai
05:00–06:30 Tuna Auction Immersive Core Experience Dive deep into the excitement of the auction! If you win a VIP lottery ticket on the first floor, you can watch the bluefin tuna grading process up close. If not, you will watch from the public viewing deck on the second floor. Each participant will receive a personalized audio guide – your guide will decode live auction gestures in real-time. Even from upstairs, you will clearly hear knowledge about tuna and transaction details, experiencing the thrill of high-stakes seafood trading firsthand!
06:30–07:15 Market Fresh Seafood Breakfast (45 minutes) Enjoy a hearty breakfast at Toyosu Market, where the daily menu showcases the freshest seafood of the day. Imagine steaming seafood ramen with freshly caught plump shrimp and tender octopus, or melt-in-your-mouth sushi, experiencing Tokyo’s rich seafood culture with every bite.
07:15–07:45 Explore the Market Essence Follow a professional guide for an in-depth tour of Toyosu Market. Observe the process of on-site processing of fresh market ingredients and understand the complex seafood supply chain.
07:45–08:00 Tsukiji Market Transfer Service (transportation included) We have arranged transportation for you from Toyosu Market to Tsukiji Market. Your guide will assist you to ensure a smooth transfer from one market to the other.
08:00–08:30 Tsukiji Market Stroll Explore the bustling stalls of Tsukiji Market, where charming small shops sell fresh seafood to take home, unique kitchenware, and more. Immerse yourself in the lively atmosphere, watch locals haggle, and buy souvenirs.








Reviews
our tour guide Nick was THE BEST!! what a fantastic experience, one we will never forget!!!
Tim is a professional and knowledgeable. His explanation was clear throughout the whole Tuna Auction process. Prior to the trip, he reminded us to dress warmly and this was a good personal touch to the guests. He was also very kind enough to answer our questions related to the fish market even after the tour ended. The transportation provided was excellent.
We had the absolute pleasure of experiencing the Tokyo Toyosu Market & Tsukiji Market with Tim as our guide. Tim's passion, deep knowledge, and energy were infectious. He navigated us through the early morning excitement of Toyosu Market, giving us front-row insight into the incredible tuna auction — something we never would’ve fully appreciated without his expert commentary and behind-the-scenes knowledge. After the auction, we headed to Tsukiji Outer Market. He introduced us to vendors, explained the history and culture of the market. Tim was friendly, organized, and engaging throughout the entire tour. He answered every question with genuine enthusiasm and made sure everyone in the group felt included. Whether you’re a foodie, a cultural explorer, or just curious, this experience is an absolute must — and Tim is the perfect guide to lead it.
Tim was amazing. Wow! This experience is a must. I am a chef and this has been on my list for a long time. I would highly recommend Tim. he was knowledgeable and attentive. our group size was small, about 10 people. We were given ear buds so we had no problem hearing. it felt like Tim was able to get us the best viewing spots and in front of the lines. if this is something you want to experience then Tim is your guide.
Nick is a knowledgeable, kind and generous tour guide.
Had an amazing tour of the markets with Tim! He was very knowledgeable about the markets and history. And he also showed us some great places a little off the beaten path and making suggestions of where to get the best food for the best price! He kept us on time and the transport between markets was super smooth. Will definitely be recommending to anyone looking for a tour of the fish markets and Tsukiji market
Very insightful experience learning much about the processes of tuna auction. tour guide Nick is very knowledgeable and friendly. he bought us fruits and souvenirs. he also guided us to interesting spots at both Toyosu and Tsukiji Markets. highly recommended if you want to know more about the long-established tuna auctioning! be prepared to wake up early though! also book early to better secure the lottery tickets which gain access to the lower floor for closer viewing.
Our Guide, Nick made this THE BEST tour/experience we had in Tokyo HANDS DOWN!!! His communication was top notch, even reaching out to us 24 hours prior to check-in, tell us exactly where to meet him & what to expect. He was knowledgeable, friendly, approachable & oh so patient- even with other guests who were not listening so he had to repeat several times. Not once did he appear the slightest bit irritable. He checked in often to make sure we were getting what we wanted/expected from the experience & went beyond our expectations with great recommendations for everything we asked him about. He’s a true professional & rare find! You would be quite lucky to have him as your guide! ❤️
Had an amazing time with Tim at the Toyosu Fish Market tour! Super interesting, fun, and very personal experience. Tim’s food recommendations were AMAZING and the whole atmosphere and timing of the tour felt perfectly planned and easygoing. Honestly one of the most enjoyable mornings I’ve had in Japan so far. Highly recommend!! If you book this tour say hi to Tim for me;)
Fantastic tour guided by Tim! We had a great time and experience walking the market and learning about the history of the market through Tim, who had a great energy and made himself exceedingly approachable throughout the morning. I can’t think of a better way to experience Toyosu market and highly recommend this guided experience!
Good to know
Things to Know Before You Go
- Please arrive at the meeting point 5 minutes before departure. No refunds will be given for late arrivals/no-shows.
- Provide your WhatsApp number.
- Tuna auction times are fixed; market operations may vary.
- The menu is adjusted based on daily ingredient availability and restaurant operating hours.
- Wear comfortable shoes for extended walking.
- Some food tastings have age restrictions; please inquire in advance.
- Small group tour, moderate walking sections.
- Vegetarian, halal, or gluten-free diets cannot be accommodated.
- Photography and loud noises are prohibited.
- The day trip does not include personal travel/accident insurance; please purchase if needed.
- Please wear light/warm clothing (it may be cold in the morning).
- The on-site guide determines the specific arrangements daily.
- Lottery participation: Apply before the 5th of the previous month.
- Only selected participants have access to the first floor; unselected participants can view from the second floor.
Non-Operating Periods Auctions are not held on Wednesdays, Sundays, and Japanese public holidays (please check the market website for details).
Important Reminder Please contact your guide in advance for travel advice (early morning subways/buses may not be running). Recommended hotels: Toyosu, Tsukiji, or Ginza areas.
Tuna Auction Viewing Lottery This is an optional service. To be eligible to participate in the first-floor lottery, please complete your itinerary booking before the 5th of the previous month. Lottery service is not available in December. All visitors will view from the public observation deck on the 2nd floor, with a personalized audio guide provided to ensure high-quality commentary. Note: We can assist you in participating in the VIP close-up viewing lottery for the tuna auction (the lottery is random, and spots are limited; 100% selection cannot be guaranteed).
On the Day of the Visit If you win the opportunity to view from the first floor, please bring your passport or identification document. Regardless of the lottery results, each participant will receive a personalized audio guide to clearly access the guide’s commentary throughout the itinerary.
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