[Free Admission] Digital Fitness: An Experiential Gallery and InConvenience Dept.
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What to expect
- Date: 12 Mar to 9 May 2021
- Time: 11:00 - 22:00
- Location:
- Digital Fitness Gallery: B2/F, Chi K11 Art Space, K11 Art Mall
- InConvenience Dept.: K11 Atrium (G/F)
- Insider Tips: Please be aware that due to crowd control measures, you may have to queue at the peak time
Digital Fitness: An Experiential Gallery to Build Your Digital Muscles
In our contemporary society, we can hardly live without going online every day. The idea of removing ourselves from the conveniences of digital technology sounds impossible for many of us, given that technology has successfully integrated itself into every aspect of our daily lives. So we can only ask, "how can you live a healthier digital life?"
This spring, K11 presents “Digital Fitness: An Experiential Gallery” by Hong Kong artist collective Brainrental at K11 Art Mall as a means to help visitors explore a healthier way to live their digital lives. How to achieve this, you ask? You’ll need to grow some “digital muscles". Playing on the common everyday interactions that occur between people and their digital devices, “Digital Fitness” is an interactive experience store disguised in a “fitness centre” that explores and magnifies these absurdities. With various training equipment and playful illustrations poking fun at this phenomenon at chi K11 art space, as well as the guidance of our “digital fitness trainer”, Jimmy, we’ve got you covered from your fingers to thumbs. Come grow your digital muscles and prepare yourselves for the new era!
InConvenience Dept.
Slow Down and Shop at the InConvenience Dept.
Bring back the joys of traditional face-to-face “inconvenient” shopping as you slow down and pick up a slate of original goods and crossover products, all stocked by Brainrental “digital fitness trainer” Jimmy.
ABOUT
Brainrental Brainrental is a creative trio based in Hong Kong, founded in 2012. Inspired by the absurdities in modern metropolitan life, Brainrental transfuses uncanny perceptions into their experiments and creations. From two-dimensional illustrations to three-dimensional installations and tangible objects, the trio substantiates their thoughts through humour and irony, hoping to fuel curiosity and ignite minds.
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Reviews
Very good very good very good really recommended
Humor goes against the death form, satirizes modern people's over-reliance on technology, it is worth seeing, it makes people smile knowingly
The interactive exhibition at Finger Gym is a free entry, right! It's worth going, praise!
The place is not very big, but the facilities inside are thoughtful and you can take a photo with a group of people after eating. It’s good.
The staff are so patient to explain. There is not a lot of people, you can watch and play slowly, and you can play in every section.
This exhibition is wonderful! It left me lots of impressions about how the technology can improve the quality of fitness.
The flow of people is less than expected. The place is not too big but the facilities are interesting.
The place is not very interesting but it is fun to find a little entertainment in a busy city
The flow of people is less than expected. The place is not too big, but the facilities are interesting. You can play under the shadows.
Very interesting and unusual exhibits. The venue provides is a good place and chance for new designers and innovators to showcase their works. Some of the exhibits on show are creatively used to remind audiences how digitally involved our lives are these days.