[Free Admission] Digital Fitness: An Experiential Gallery and InConvenience Dept.

• Date: 12 Mar to 9 May 2021
• Time: 11:00 - 22:00
• Location:
• Digital Fitness Gallery: B2/F, Chi K11 Art Space, K11 Art Mall
• InConvenience Dept.: K11 Atrium (G/F)
• Insider Tips: Please be aware that due to crowd control measures, you may have to queue at the peak time

Digital Fitness: An Experiential Gallery to Build Your Digital Muscles

In our contemporary society, we can hardly live without going online every day. The idea of removing ourselves from the conveniences of digital technology sounds impossible for many of us, given that technology has successfully integrated itself into every aspect of our daily lives. So we can only ask, "how can you live a healthier digital life?"

This spring, K11 presents “Digital Fitness: An Experiential Gallery” by Hong Kong artist collective Brainrental at K11 Art Mall as a means to help visitors explore a healthier way to live their digital lives. How to achieve this, you ask? You’ll need to grow some “digital muscles". Playing on the common everyday interactions that occur between people and their digital devices, “Digital Fitness” is an interactive experience store disguised in a “fitness centre” that explores and magnifies these absurdities. With various training equipment and playful illustrations poking fun at this phenomenon at chi K11 art space, as well as the guidance of our “digital fitness trainer”, Jimmy, we’ve got you covered from your fingers to thumbs. Come grow your digital muscles and prepare yourselves for the new era!

InConvenience Dept.

Slow Down and Shop at the InConvenience Dept.

Bring back the joys of traditional face-to-face “inconvenient” shopping as you slow down and pick up a slate of original goods and crossover products, all stocked by Brainrental “digital fitness trainer” Jimmy.

ABOUT

Brainrental Brainrental is a creative trio based in Hong Kong, founded in 2012. Inspired by the absurdities in modern metropolitan life, Brainrental transfuses uncanny perceptions into their experiments and creations. From two-dimensional illustrations to three-dimensional installations and tangible objects, the trio substantiates their thoughts through humour and irony, hoping to fuel curiosity and ignite minds.