The Netflix star rediscovers what sparks joy through immersive experiences, proving transformation isn’t found in a drawer—it’s found on the road.
Marie Kondo built a global empire by helping millions let go of what no longer sparked joy for them. But in a refreshing turn of events, Kondo has found a new path to joy—not through perfectly folded clothes, but through travel. In a new global campaign with Klook, a leading platform for experiences and travel services in Asia, Kondo trades structure for spontaneity, embarking on a deeply personal journey of rediscovery.
Aptly titled The Best You, the campaign reframes travel as more than a getaway—it’s a gateway to becoming the version of yourself you didn’t know you were looking for. “My system for tidying took the world by storm, but things had to change as I needed to focus on my family,” said Kondo. “I'm coming back to where it all started, to discover what can spark joy in this new phase of my life. I want to always be open to new experiences, to never stop searching for things that touch my heart,” she added.
From Bucket Lists to Better Selves
According to Klook’s latest Travel Pulse study, 1 in 2 Millennial and Gen Z travelers are driven by the desire for personal transformation. They’re not just looking for picture-perfect getaways, but real experiences that spark joy, clarity, and wonder. And the best way to do that, according to nearly 1 in 5 travelers, is to embark on a nature retreat or take a short weekend getaway to chase meaningful moments beyond the miles.
“We’ve always believed experiences offer more than just activities—they’re a way to see yourself differently. When the world feels unpredictable, people look for moments that bring them back to who they are. The Best You is our invitation to rediscover joy, connection, and personal growth through the simple power of travel and shared experiences,” said Marcus Yong, Vice President, Global Marketing at Klook.
Travel, whether near or far, offers a chance for renewal, with 48% of travelers reportedly feeling fully recharged after taking a trip. From local escapes to far-flung adventures, The Best You is delivering transformative experiences that foster personal growth to bring you closer to who you want to become.
Here’s To Manifesting The Best Version of Yourself
Whether it’s finding your playful side at a theme park, embracing stillness on a scenic train ride, or trying something new with loved ones, The Best You is about discovering experiences that bring you closer to who you want to be.
To help travelers kickstart their journey to the best version of themselves, Klook has created an interactive online quiz—part personality decoder, part choose-your-own-adventure. Every journey starts with a choice, and through a series of intuitive, story-led decisions, travelers uncover one of eight distinct travel personalities that reflect their unique travel aura. More than just a label, each persona unlocks curated experiences designed to help bring your best self to life, wherever the journey takes you.
Walk in Marie Kondo’s Footsteps in Japan
And if Japan is on your list, you can even follow in Marie Kondo’s footsteps with a curated itinerary that includes: channeling your inner samurai to find balance and focus, learning to see beauty beyond imperfection in a kintsugi workshop, and letting loose in a one-of-a-kind robot dance session.
Ready to find the best you? Take the quiz and start your journey today at experiencethebestyou.com
Get inspired: watch The Best You short film now!
Marie Kondo's Journey to find The Best You
Episode Series
Episode 1: Finding Focus By Becoming A Samurai
Episode 2: Letting Loose With A Robot Dance
Episode 3: Embracing Imperfections with Kintsugi
Marie's Suggested Activities in Japan
🌟 Highly recommended by Marie Kondo
Relax on the move and unwind on a train ride while traveling through Japan
Sometimes, the journey itself is a part of unlocking your best self. Settle into the comfortable seats of Japan's iconic bullet train (Shinkansen) and enjoy the smooth ride. Gaze out at the ever-changing scenery from bustling cityscapes to small-town views, savor the journey, and arrive at your destination feeling refreshed and ready to embrace the adventure that awaits you.
🌟Embrace timeless elegance and find your inner grace with a kimono experience
More than just an outfit, wearing a kimono is an immersion into centuries of Japanese culture, a tangible connection to its rich heritage and exquisite craftsmanship. Feel the weight and beauty of the meticulously crafted fabric against your skin, embodying the spirit of Japanese tradition, and connect with a more refined and elegant version of yourself.
🌟A taste of tradition to unleash your inner culinary artist with a sushi-making class
Under the guidance of skilled chefs, learn the delicate techniques and intricate precision behind crafting this iconic dish. Feel a sense of focus and creativity awaken through this art form and meditative practice that cultivates patience and precision, culminating in the satisfying moment of savoring your handcrafted masterpiece.
Feel the thunder of Japan’s national sport at a ringside sumo match
Immerse yourself in the power and tradition of sumo with the electrifying atmosphere of a live ringside sumo match. Take your seat at the edge of the sacred ring and witness the raw athleticism and centuries-old traditions up close. It’s a powerful reminder of strength, determination, and the enduring spirit within us all, inspiring you to face your own challenges with renewed vigor.
🌟 Find your sanctuary of calm and rejuvenate in the soothing embrace of an onsen
Allow the warm, mineral-rich waters to envelop you, washing away tension and stress with every breath of crisp air. Feel your body and mind unwind, finding a moment of pure peace and clarity. Reconnect with your inner stillness, recharge your spirit, and emerge feeling refreshed, renewed, and ready to embrace your most balanced and serene self.
Bring out your inner designer, stitch by stitch, through denim crafting
Embark on a creative journey with a jeans-making workshop and craft a unique expression of your personal style. In the focused atmosphere, select premium fabrics, choose stitching details, and customize your perfect pair of jeans. This hands-on experience is more than just about making clothing; it's about the joy of creation and the satisfaction of crafting a one-of-a-kind piece that tells your own story.
