Travelers now plan trips with AI, but they still turn to social media for inspiration. Klook's Travel Pulse research finds that four in five travelers have visited a destination or booked an experience because of a content creator recommendation.
At WiT Singapore 2026, Marcus Yong, Vice President of Global Marketing at Klook, shared what years of building a 30,000-strong creator engine have taught Klook about turning that inspiration into bookings.
His five truths explain why travelers still trust people over AI, why micro-creators matter more than reach, and what plumbing is needed behind the scenes to bridge social engagements and commerce.
