Gaming fans and travelers share one passion: the joy of exploration. Klook, Asia’s leading platform for travel experiences and PlayStation have teamed up to refine experiential travel with an exclusively curated Ghost of Yōtei Hokkaido Tour, ahead of the game launch on 2 October 2025, coming to PlayStation 5.
Bridging the offline and online realms
The collaboration brings the much-anticipated Ghost of Yōtei game world, which is set in 1600s rural Japan, off the screen and into the real-life landscapes of Hokkaido that inspired the game’s setting, inviting travelers to step into directly into the game's immersive world, and for gamers to explore what else Hokkaido has to offer.
Beyond social media's influence—which the Klook Travel Pulse has uncovered how it inspires 79% of millennials and Gen Z to visit a destination—gaming has emerged as a new form of travel inspiration. Players don't just see a place; they inhabit it and the Ghost of Yōtei Hokkaido Tour brings this concept to life, bridging the gap between the online realm and offline travel.
Setting new standards in travel discovery
“We’re always exploring new ways to push the boundaries of imagination in travel to create more meaningful and immersive adventures,” said Marcus Yong, Vice President of Global Marketing at Klook. “With PlayStation, we’ve designed an original experience that lets fans journey straight from console to countryside, living the Ghost of Yotei story while uncovering the rich beauty and culture of Hokkaido.”
Fueled by a 25% surge in popularity over the last year, Hokkaido has demonstrated a clear demand for off-the-beaten-path adventures, as indicated by Klook data. Car rentals are among the most booked products on Klook, reinforcing that travelers are actively seeking to explore beyond traditional routes.
What travelers (and gamers) can expect
Klook and PlayStation invite you to experience Hokkaido the way the Ghost of Yōtei developers did. This curated day tour brings the game to life by visiting the very locations the developers explored during their research trips.
Locations covered in the Ghost of Yōtei Hokkaido Tour:
Mount Yōtei
The namesake of Ghost of Yōtei, also known as “the Female Mountain” by the Ainu, stands as a symbol of Hokkaido which looms in-game as a constant marker on the horizon and a silent witness to your journey. Iconic viewpoints that let you witness the beauty of Mount Yōtei anchors the landscape and story both online and offline.
Noboribetsu Date Jidai Mura
Step back into the Edo-period at this living history village that inspired the game's architecture and culture, complete with rich cultural activities like Japanese archery, shuriken tossing, and donning a samurai outfit that puts you right into the world of Ghost of Yōtei.
Noboribetsu Jigokudani (Hell Valley)
A key inspiration for the game’s mist-shrouded fortresses and demon (or oni) domains, with volcanic landscapes alive with jagged cliffs steeped with local oni lore. The many oni statues scattered throughout the town also inspired the game’s oni mythos, shaping some of its darker chapters.
Lake Tōya & Onsen Street
Lake Tōya, with its calm waters, onsens, and the majestic Mount Yōtei as its backdrop, inspired the game’s hot spring respites. This lakeside town carries that same spirit of rest and reflection, inviting you to slow down, soak your feet, and take in the quaint surroundings.
The tour is a blueprint into the journey of Ghost of Yōtei, where it will be available for booking exclusively on Klook for a limited time.
To kick-start the collaboration and position the tour at the intersection of fandom and lifestyle adventure, Klook will tap into its Kreator network of travel and gaming influencers across Asia. This social-first strategy empowers trusted voices to generate authentic, engaging content around Hokkaido that can fuel online discovery.
Find out more about the partnership and campaign, including an online contest here.
Download media assets here.
