Klook, a leading global platform for experiences, has partnered with Meta to integrate its offerings with Muse, as the personal AI agent makes its debut in Japan.
The integration enables travelers to search, discover, assess, book and pay for Klook experiences through a single conversation with Muse, compressing the entire booking journey into one seamless experience.
One for all: From ideas to action
Much like a personal travel agent, Muse takes into account a traveler's destination, interests, availability and preferences. Drawing on Klook's inventory of 426,000 bookable offerings across more than 4,600 destinations, Muse can recommend experiences tailored to the traveler.
Travelers can also ask Muse follow-up questions, compare options, and check booking conditions, such as cancellation and rescheduling policies.
When ready to book, travelers just need to tell Muse to proceed. Muse then places the order and directs travelers to Klook's secure payment page to complete the transaction.
Once payment is completed, Muse confirms the booking in the same conversation, with booking details stored in the chat for easy access and reference.
Throughout the process, Muse seeks the traveler's confirmation before taking sensitive actions, including placing orders and initiating payments. The result is one conversation connecting travelers from ideas to actions.
Making travel discovery more personal and inclusive
Beyond convenience, AI-powered discovery opens up new possibilities for both travelers and local businesses.
Muse matches travelers' interests and context with Klook's extensive inventory, helping them discover unique experiences beyond the usual attractions while giving smaller, independent merchants greater visibility and access to the right travelers.
"For over a decade, Klook has worked with local operators to bring a world of diverse and authentic experiences online, connecting them with travelers around the world,” says Jakii Chu, Senior Vice President, Global Marketing at Klook. “Now, we're taking travel discovery to the next level with Meta's Muse, innovating together as travelers increasingly turn to AI for inspiration and trip planning. With a personal travel agent at their fingertips, travelers can discover Klook's breadth of experiences faster and with ease, finding options that match their interests and travel plans."
