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Block Party By The Sea｜Avenue of Stars Festival Introduction

“Block Party By The Sea” Brings an Unrivalled

Day-to-Night Experience this Autumn at the Avenue of Stars

This Autumn, the Avenue of Stars is poised to transform into a vibrant waterfront arts and culture party destination as AOS Management (Hong Kong) Limited proudly presents “Block Party By The Sea” from 16 to 29 September. Building on the tremendous success of last year’s “Night Market By The Sea”, this year’s event elevates the experience with dynamic day-to-night activities and experiences, showcasing the energy of Hong Kong’s “Day x Night” vibes, and perfectly reflecting the city’s rich and diverse cultural atmosphere. Richard Cheung, Executive Vice President of K11 Group stated, "Building on the success and wide-reaching impact of last year’s night market, we are confident that this year’s 'Block Party By The Sea' will once again be a standout cultural event. With an even richer and more diverse lineup of activities, we aim to deliver an extraordinary cultural and entertainment experience for both local and oversea visitors. We will continue working closely with our partners to drive creative development, offering innovative experiences that redefine the cultural landscape."

Organised by AOSM(HK)L, and supported by esteemed partners including K11 MUSEA, Mercedes-Benz, and 1664, along with Yau Tsim Mong District Office and Yau Tsim Mong Multicultural Activity Centre as supporting organisations, EXD Event as market operation partner, the event will showcase a first-of-its-kind fusion of gourmet delights, artisanal markets, live performances, and cultural workshops targeting different communities. This celebration not only offers a unique and immersive experience for local and international visitors, but also promotes Hong Kong’s inclusive culture and pioneering creativity on the world stage.

Discover Exciting Flavours and New Experiences with nearly 30 Unique Brands’ Booths

“Block Party By The Sea” is more than just a market; it is a vibrant celebration of culture, creativity, and community. Located at the Avenue of Stars, you can fully immerse yourself in the lively cultural experiences, exploring nearly 30 brands’ carefully curated booths offering everything from artisanal fragrances to mouth-watering creative street food, whether day or night. As the sun sets and night falls, the atmosphere heats up. To complement this celebration, the nearby Victoria Dockside, K11 Art & Cultural District, will also feature exciting performances that will get the crowd moving and lift spirits high. This year’s market promises a perfect mix of beloved returning vendors and fresh new faces, offering a day-to-night journey packed with surprises, bold flavours, and memories waiting to be made.

A Spectacular Fusion of Fun, Flavour, and Unforgettable Performances

No block party is complete without show-stopping performances, and “Block Party By The Sea” promises to deliver entertainment that will light up the waterfront from day to night. Featuring a stellar lineup of both local and international talent, the Mid-Autumn Jazz performance sets the perfect, laid-back vibe for the festival. On selected weekends, smooth and soulful jazz will fill the air, providing the ideal soundtrack for visitors to unwind and embrace the season’s festivities. For those craving high-energy thrills, the Circus Show will dazzle with gravity-defying acrobats, a lively ringmaster and playful stilt walkers, adding a touch of wonder and excitement to the celebration

But that’s not all – prepare to be electrified by the Street Dance Flash Mob, led by dancers of Red Bull Dance Your Style Hong Kong. This high-energy performance will channel the recent Olympic excitement around breaking street battles, offering bold and dynamic dance moves that will leave the crowd hyped. From soothing rhythms of jazz to the jaw-dropping athleticism of street dances, the dockside will be buzzing with energy, creating an unforgettable atmosphere of joy and celebration.

Exclusive Workshops for a Curated Experience

Block Party By The Sea also offers a series of exclusive workshops designed to celebrate the diverse lifestyles and cultures of Hong Kong. Whether you are a foodie, an art enthusiast, or a fitness fanatic, these hands-on experiences provide a unique opportunity to dive deeper into the festival’s creative spirit. For more workshop details, please refer to the link.

Festival Details

• Block Party By The Sea
• Date: 16 - 29 Sep 2024
• Time: 14:00-22:30
• Location: Avenue of Stars, Tsim Sha Tsui
• Admission: Free

Source of the above information: PR