Hyundai Motorstudio Seoul Expert Guided Tour
• More Than Just a Car Hyundai Motorstudio Seoul is a vibrant urban cultural hub where car enthusiasts connect. Rooted in the philosophy of “From Molten Metal to Automobiles,” this space transcends the traditional showroom. It is a place to discover your unique mobility lifestyle while finding new inspiration through car culture.
• A New Concept Auto Library Step into a meticulously curated library featuring 2,500 books and 500 unique items. Created in collaboration with CCC (Culture Convenience Club)—the curators behind Japan’s famous Tsutaya Books—alongside renowned French publisher Assouline and Erevo. From the icons that shaped today’s car culture to subcultures, racing, and future mobility, explore every aspect of the automotive world.
• All About Hyundai Get up close with Hyundai’s diverse lineup, ranging from the latest models and the IONIQ electric series to the high-performance N brand and experimental concept cars. We also offer a special opportunity to enjoy a “Test driving” (Taxi Driving) experience through our pre-scheduled programs.
• Expert-Guided Tours (English/Japanese Available) Uncover the hidden stories tucked away in every corner of the studio. Our expert guides will take you on a journey through automotive history, covering legendary icons, car lifestyles, racing heritage, and the vision for future mobility.
Package options
Guided Tour & Free Drink Pass
Guided Tour & Seoul Exclusive Collection Pass
Guided Tour & Drive Out Pass - Test Driving Program Included
Most recent review
What to expect
• Exclusively for Seoul Travelers
Hyundai Motorstudio Seoul offers guided tour packages specially designed for travelers visiting Seoul who wish to explore automotive culture and the Hyundai brand in greater depth. Join our professional exhibition guide, the Guru, who brings deep brand expertise, and immerse yourself in the world of automotive culture.
In addition to the guided tour, a range of exclusive benefits awaits you only at Hyundai Motorstudio Seoul. Relax with a complimentary drink from Paul Bassett, and take home a special memory with the City Series Seoul Collection, available exclusively at this location. You will also receive a 10% discount coupon for the brand shop, allowing you to explore Hyundai’s diverse collection items at a better value.
The Drive Out Package is available in limited quantities on a first-come, first-served basis, so don’t miss this unique driving opportunity.
• Beyond Cars at Hyundai Motorstudio
On the 1st and 2nd floors, the Auto Library features a carefully curated collection created in collaboration with global partners, including CCC (Culture Convenience Club), the lifestyle business group behind Japan’s Tsutaya Bookstore, the French luxury art book publisher Assouline, and Korea’s automotive culture planning company Erevo. Here, you can explore over 2,500 books and more than 500 automobile-related items.
On the 3rd floor, you will find a dedicated exhibition space for Hyundai’s high-performance brand, N. Experience the dynamic spirit of N through a TCR racing car, limited-edition N performance parts, racing game experiences, and even the powerful sound of the IONIQ 6 N, engaging all five senses.
On the 4th floor, discover eco-friendly vehicle displays along with a die-cast wall, where you can view various real-life color combinations of the IONIQ lineup.
The 5th floor is an exclusive lounge reserved for Hyundai Motorstudio membership members and also hosts special exhibitions.
From the heritage of automotive brands from around the world to lifestyle, racing, and subculture, enjoy a richer and more immersive experience through the guided tour. At Hyundai Motorstudio Seoul, a space where people who love automobiles come together, we hope you will share your tastes, enjoy the culture, and find new inspiration.
Good to know
Good to know
• Exhibition Access: Your reserved visit time is based on your admission time for the Hyundai Motorstudio Seoul Guided Tour.
• No-Show Policy: If you arrive more than 10 minutes after your reserved time, it will be considered a no-show, and your reservation will be automatically canceled.
• Exhibition Inquiries: Hyundai Motorstudio Seoul +82-1899-6611
How to use
[Usage validity] • The F&B coupon and Hyundai SHOP discount are valid only at the designated locations and within the specified period.
[Opening hours]
• Monday–Sunday: 09:00–21:00 • Last admission: 1 hour before closing • Closed on: The first Monday of every month New Year’s Day (January 1) Korean Lunar New Year (Seollal) – the day itself and the following day Chuseok (Korean Thanksgiving) – the day itself and the following day
Location
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Reviews
Klook User
Review for: Guided Tour & Free Drink Pass Book now
An excellent and memorable experience at Hyundai Motorstudio Seoul! The place itself is beautifully designed, modern, interactive, and very informative. It’s a great place to learn about Hyundai’s technology, design, and vision for the future of mobility. A special thanks to Mr. Park, who was an outstanding guide—friendly, knowledgeable, patient, and engaging. He explained everything clearly and made the tour enjoyable from beginning to end. His enthusiasm and attention to detail really made the experience stand out. Highly recommended!
Klook User
Review for: Tour guidato e Pass per la collezione esclusiva di Seoul Book now
very interesting and nice experience in a fashion and futuristic space. I loved our guide during the tour that explained us the story of car industry and evolution of Hiundai models. Enjoyed last floor with experiments on scientific topics.
Elena *******
Review for: Guided Tour & Free Drink Pass Book now
I really enjoyed the Hyundai Motorstudio Seoul Expert Guided Tour. It is a short but engaging experience, and the guide’s English was excellent clear, natural, and easy to follow. It may not be an absolute must see for every visitor to Seoul, but it is definitely worth visiting if you are a car enthusiast or simply looking for something different from the usual tourist attractions. The space feels more like an interactive cultural and design center than a traditional brand showroom, with a variety of exhibits and zones that go beyond Hyundai alone.
Irene **
Review for: Guided Tour & Free Drink Pass Book now
Very informative tour covering the past and present of automobiles! Special shoutout goes to the tour guide, Mr Park Jubin for his very patient and detailed explanation. I enjoyed the tour a lot!
Klook User
Review for: Guided Tour & Seoul Exclusive Collection Pass Book now
Tour guide was very nice and friendly. Visitors can use the facilities they have freely even without a tour.
Stanley ***
Review for: Guided Tour & Free Drink Pass Book now
The tour was excellent. The tour guide was very friendly and informative. The entire tour felt personal and exclusive. Kudos to the Hyundai team.
Klook User
Review for: Guided Tour & Drive Out Pass - Test Driving Program Included Book now
fantastic experience, all very knowledgeable staff.
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Monica ****
Review for: Guided Tour & Free Drink Pass Book now
My family (with a four year old boy) had a blast at this tour. The facilities are top notch and the guide was very kind and nice to kids. he answered all of our questions with a lot of patience and his English is also excellent.