VLTRAPHOTONICS｜J. Demsky Digital Artwork Introduction

Sino Group Supports Hong Kong Arts Month

Participating in HKwalls for the First Time and Showcasing Spanish Street Artist’s Digital Art on their Tsim Sha Tsui and Empire Centre facade

The Hong Kong Arts Month falls in March every year, and the month is jam-packed with all kinds of arts exhibitions and activities. The street art festival organized by non-profit HKwalls is a free cultural event that brings art into the community. With seven years under its belt, the festival has livened up Hong Kong’s urban scenes with vibrant street murals. After a three-year hiatus due to the pandemic, the festival proudly returns this year!

Sino Group has always been striving to promote the development of the arts and culture as well as creative industries. Over the years, it has supported many large-scale arts events and provided platforms for young artists to showcase their works. This has also helped the general public to get exposed to art. To support the Hong Kong Arts Month, Sino Group takes part in HKwalls and provides the festival with its first-ever digital art platform. At the same time, renowned Spanish street artist J. Demsky, famed for his colourful artistic style, has specially created a digital artwork titled “VLTRAPHOTONICS” for the festival. It will be shown on the 4,000 square metre multimedia walls of Tsim Sha Tsui Centre and Empire Centre so as to project dazzling colours onto Victoria Harbour every night.

Since early 1990s, Demsky has devoted himself to creating graffiti art. Thus far, he has made spray paint art in more than 50 countries and loves to present his name in a distorted way. Influenced by the graffiti movement, arcade games, Japanese mecha and sci-fi film, Demsky often makes use of the relationship between space and time and presents his works with a new artistic form. He is apt at using overlaid lines and colours to present a unique visual effect, and his works are often vibrant and colourful. In “VLTRAPHOTONICS”, Demsky transforms his unique 3D graffiti into an endless motion image and presents it on the harbourfront.

Demsky says: “I am very honoured to have the opportunity to take part in HKwalls after the pandemic. I am also very excited that my work has become HKwalls’ first multimedia creation. The most surprising thing is that the facade of this Sino Group building can be used to showcase my work to people on both sides of Victoria Harbour. I hope that the strong colour lines in my work can bring endless vitality to every person. This giant wall is possibly my largest piece of work, and I hope everyone will like ‘VLTRAPHOTONICS’.”

“VLTRAPHOTONICS” will be shown on the multimedia walls of Tsim Sha Tsui Centre and Empire Centre nightly between 6pm and 11 pm from 17 March to 12 April.

Exhibition Details

• VLTRAPHOTONICS｜J. Demsky Digital Artwork
• Date: March 17-April 12, 2023
• Time: 18:00-23:00
• Location: Tsim Sha Tsui Center and Empire Center Multimedia Curtain Wall
• Address: 66 & 68 Mody Road, Tsim Sha Tsui East, Kowloon, Hong Kong

Sino Group x HKwalls Art Cruise (Public registration)

• Date: March 24, 2023 (Friday)
• Time: 6:30pm - 8:30pm
• Content: HKwalls artists will gather on the site to view Demsky’s work. Members of the public can also interact with HKwalls artists.
• Registration Details

Source of above information: PR