Things to do in San Francisco

Top San Francisco experiences across the year

San Francisco draws strongest demand for Museums, followed by guided Tours and harbour Cruises, with interest peaking in May and dipping around January. Outdoor & sports activities show the widest range of prices and steady interest through the warmer months, while Attraction passes sit toward the higher end of typical spend.

What different travellers tend to choose here

Families often gravitate to Museums and Cruises — easy to plan and great for mixed-age groups — while couples typically prefer Tours and Attraction passes for curated experiences and convenience. Solo travellers and small groups will find Outdoor & sports activities rewarding for variety and flexibility, and Museums offer a budget-friendly, straightforward option.

What travellers from the Philippines book ahead

Most travellers from the Philippines can stay flexible: typical bookings are made a couple of days before travel, though the earliest planners often secure things around two weeks out. Booking ahead matters most in May, when demand is highest and popular experiences sell faster.

How the categories compare on price and who they suit

Museums are the easiest way in on a lower budget and are consistently the cheapest category on average, making them ideal for budget-conscious visitors and families. Attraction passes sit at the priciest mid-point and suit travellers who value convenience and seeing multiple highlights. Tours fall into a mid-range price bracket and appeal to those wanting guided context, while Cruises are similar in cost but lean toward scenic, relaxed outings. Outdoor & sports activities have the widest spread of options — from entry-level to premium — so they can suit both bargain hunters and travellers after high-end adventures.