Lotte Fitin

★ 4.9 (91K+ reviews) • 1M+ booked
Nestled in the bustling heart of Dongdaemun, Seoul, Lotte Fitin was once a vibrant shopping haven that captured the essence of Korean fashion and entertainment. This dynamic destination was renowned for its unique blend of cutting-edge Korean fashion, delectable dining options, and immersive K-pop experiences, all offered at reasonable prices. A must-visit for international tourists, especially those from China, Lotte Fitin was a paradise for both fashion enthusiasts and K-pop fans, promising an unforgettable experience. Although it has since closed, Lotte Fitin remains a symbol of Seoul's dynamic retail landscape, remembered fondly for its trendy fashion offerings and unique finds, including the elusive FC Seoul jersey. Whether you were on the hunt for the latest fashion trends or simply wanted to soak in the vibrant atmosphere, Lotte Fitin was a quintessential part of the Seoul shopping experience.
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Lotte Fitin, Seoul, South Korea
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Lotte Fitin Reviews

4.9 /5
91K+ reviews
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吳 **
10 Sep 2025
The location is great, just a 7-minute walk to the subway station. The surrounding area is lively, and Dongdaemun is within walking distance. There's even a CU convenience store in the hotel where you can exchange money! The exchange rate is decent; when I went to Myeongdong that day, it was 43.6, and downstairs in the hotel, it was 43.3, not much difference.
2+
tang *******
11 Sep 2025
Nanta Show is amazing! Although you need to exchange the tickets on-site, the QR code is convenient and easy to use.
Klook用戶
11 Sep 2025
Mr. Kim is very kind and polite. He gave us many suggestions and is familiar with the schedule and details of all the attractions. Thank you, Mr. Kim.
KOON *******
11 Sep 2025
First time shooting live rounds! I chose the 007 package with 25 bullets and an English-speaking instructor. The gun had rubber bands connected on both sides. Even with single shots, I was hitting the bullseye. My main goal was to experience the recoil and the smell of gunpowder. The instructor helped me take photos. When I was done, I was so eager to take off the bulletproof vest that the instructor told me off 🤣.
Klook User
11 Sep 2025
This is a MUST for anyone traveling to Seoul! This was my first time in Seoul and I was traveling with my Korean/American friend. This was one of our favorite activities - the food was authentic, the setting was perfect and we loved how Ricky was intentional at explaining the history of the dishes as well as the culture. He even gave a brief tour of Insa-dong and the Hanoks. Definitely add this to your list of things to do in Seoul!!!
1+
Nurfazilah **************
11 Sep 2025
Easy redemption at the counter, friendly approachable driver. Easy hop on drop off. Recommend ⭐⭐⭐⭐⭐
Kate *******
11 Sep 2025
Very convenient to use and can just oresent the QR code to the staffs of the establishment and you’re good
Rachel **********
10 Sep 2025
The studio is in a convenient location in Myeongdong. It’s clean and well equipped. The photographer is very encouraging and was a breeze to work with. They also speak english and made it a comfortable experience for me!

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Remarkable Landmarks and Must-Visit Sights

Hallyu Experience

Step into the vibrant world of Korean pop culture at Lotte Fitin's Hallyu Experience. This immersive attraction is a must-visit for fans of the Korean wave, offering a unique opportunity to dive deep into the music, drama, and fashion that have captured hearts worldwide. Whether you're a die-hard K-pop fan or a curious traveler, the Hallyu Experience promises an unforgettable journey through the dynamic landscape of Korean entertainment.

K-pop Hologram Concert

Get ready to be dazzled by the future of entertainment at the K-pop Hologram Concert in Lotte Fitin. Located on the 6th floor, this cutting-edge event hall brings your favorite idols to life in a stunning digital format. Feel the energy and excitement of a live concert as holograms of top K-pop stars perform their hits right before your eyes. It's a one-of-a-kind experience that blends technology and music, making it a highlight for any K-pop enthusiast visiting Seoul.

Lotte Fitin Shopping Mall

Discover a shopper's paradise at Lotte Fitin Shopping Mall, nestled in the bustling heart of Dongdaemun. This multi-level retail wonderland offers a diverse selection of fashion brands, including the exclusive Le Coq Sportif section where you can snag the iconic FC Seoul jersey. Beyond shopping, Lotte Fitin is a cultural hub, seamlessly blending modern retail with the vibrant spirit of Seoul. Whether you're hunting for the latest trends or soaking in the local culture, Lotte Fitin is your go-to destination.

Cultural Significance

Lotte Fitin is a beacon of Korean culture and fashion, attracting a large number of Chinese tourists who once made up 80% of its foreign visitors. Nestled in the heart of Dongdaemun Fashion Town, a globally acclaimed fashion district, it showcases Korea's profound influence in the fashion industry. The area is steeped in history and culture, known for its lively night markets and historical landmarks, providing a fascinating glimpse into Seoul's vibrant past and present.

Economic Impact

Lotte Fitin was a cornerstone of Dongdaemun's economy, with more than half of its sales driven by foreign tourists before the decline in visitors. This shopping center played a crucial role in boosting the local economy, making it a significant player in the region.

K-drama Memorabilia

For fans of the hit K-drama 'You Who Came from the Stars,' Lotte Fitin offers a treasure trove of memorabilia. You can find postcards and pictures capturing iconic scenes and fashion styles from the show, making it a must-visit for drama enthusiasts.

Local Cuisine

While exploring Lotte Fitin, treat yourself to the local cuisine available nearby. The area offers a delightful culinary journey, featuring everything from traditional Korean dishes to innovative fusion food, sure to tantalize your taste buds.