BROTHER JOYFACTORY TOKYO Admission Ticket & Samurai Experience (Tokyo)
- "SAMURAI LEGEND," included in the admission ticket, allows you to aim to become a legendary samurai master through the latest VFX experience, and after the experience, you can create an original samurai T-shirt with yourself as the star.
- "KARAOKE RECORD" lets you record songs chosen from 100 popular Japanese tunes in a recording booth. The song you sing will immediately become a 7-inch record.
- "SHODO STAGE" offers the enjoyment of calligraphy performance with a large brush. The kanji you write can be made into a foil hanging scroll.
- In "SEWING STUDIO," you can combine colorful Japanese-patterned fabrics as you like to sew your own traditional Japanese accessories.
- At "CREATE KOBO," you can design over 15 types of souvenirs as you like, combining your own photos and illustrations of Japanese culture.
- This is a completely new experience facility presented by Brother, which has supported the culture of craftsmanship since its founding in 1908.
What to expect
The theme of "BROTHER JOYFACTORY TOKYO" is "Your Story x Monozukuri (Craftsmanship) where you are the star." The experiences you enjoy by engaging your head, heart, and body will become a one-of-a-kind souvenir, unique to you, in the world.
Access is excellent, approximately a 10-minute walk from Tokyo Station. It is open to those aged 8 and above, and children aged 7 and under can be accompanied free of charge, one child per group.
[SAMURAI LEGEND (Included in admission fee)] This is a samurai training experience using the latest VFX, created by a famous anime production team and game creators. You can take home an original T-shirt with your samurai figure, dressed in a kimono and wielding a sword, printed on it, along with a special video as a memento.
[Additional Activities]
- KARAOKE RECORD: Experience singing from 100 popular Japanese songs in a professional booth. The "Singing Voice As Is Mode" records your singing voice exactly as it is. The "Singing Voice Correction Mode" skillfully corrects your singing voice and automatically converts it to Japanese! You can take home your singing voice on a 7-inch record (with a jacket featuring your photo) and as audio data.
- SHODO STAGE: A calligraphy performance where you can enjoy a giant brush and visual effects. Even beginners can write cool kanji characters and take them home as a mini hanging scroll with foil stamping.
- SEWING STUDIO: Enjoy making small items such as drawstring bags and pouches from Japanese traditional patterned fabrics using a sewing machine.
[CREATE KOBO (Original Goods Creation)] You can also enjoy a corner where you can design and create over 15 types of original items, such as T-shirts and mugs, using your photos taken in the facility, handwritten illustrations, and pixel art of Japanese culture.
Staff primarily speak Japanese, but English support is also available. Order terminals in the facility support English, Chinese, Spanish, and French.







Good to know
- [You are the Star x Monozukuri] A new sensation entertainment presented by Brother, founded in 1908!
"BROTHER JOYFACTORY TOKYO" is an experiential amusement facility created by Brother, a manufacturing company with over 110 years of history. It's not just for viewing or sightseeing; guests themselves become the stars, enjoying the experience and taking home their memories as one-of-a-kind "original goods."
[Latest VFX x Samurai Training] The pinnacle of “SAMURAI LEGEND” created by top-tier creators Top Japanese creators, including Director Shinji Aramaki of the movie “Ghost in the Shell: SAC_2045” and Producer Shintaro Kojima of the “Monster Hunter” series, participated in the experience development! You can wear samurai attire and experience highly immersive sword training, wielding a sword like a real samurai in front of a giant LED vision.
[Luxurious Experience Benefits] Your samurai appearance on a T-shirt & short video! Your appearance during training will be transformed into a high-definition, dynamic visual using the latest AI and VFX processing. A high-quality original T-shirt printed with that image and a short video of your experience highlights will be presented on the spot! You can also immediately share your travel memories on social media.
[Optional Additional Activities] Deeply enjoy Japanese culture and entertainment! With the “Plus One Activity Ticket,” in addition to the samurai experience included in the admission fee, you can choose and enjoy one of the following experiences within the facility.
“KARAOKE RECORD”: Experience singing your favorite song from 100 popular Japanese songs (all with Japanese lyrics) in an authentic recording booth. You can choose to record your voice as is in “Voice As Is Mode” or have your pitch corrected like a professional singer and your voice automatically converted to Japanese in “Voice Correction Mode.” You can take home your singing voice on a “7-inch analog record” with a photo jacket and as digital audio.
SHODO STAGE (Calligraphy): An immersive calligraphy performance combining giant brushes with dynamic visual effects. The kanji you write will be digitally processed and taken home as a luxurious foil-stamped "mini hanging scroll."
SEWING STUDIO: Using Brother sewing machines, you can experience making small items such as drawstring bags and pouches from colorful traditional Japanese patterned fabrics.
[CREATE KOBO (Creative Workshop)] Create over 15 types of goods with photos and pixel art. In addition to designs created from each experience, such as your samurai appearance or kanji written in calligraphy, there is also a special corner where you can combine photos from your smartphone, handwritten illustrations, Japanese culture pixel art, and more to design and create over 15 types of original items, including T-shirts, mugs, tote bags, and can badges.
[Excellent Access & Multilingual Support for Peace of Mind] The location boasts excellent access, being about an 8-minute walk from Tokyo Station and about a 2-minute walk from Kyobashi Station on the Tokyo Metro Ginza Line. While staff primarily speak Japanese, they can also assist in English. Order terminals within the facility also support English, Chinese, Spanish, French, and other languages, allowing you to enjoy without stress even if you don’t speak Japanese. Participation is possible from age 8, and children aged 7 and under can accompany for free (one child per group), so families can enjoy together.
Reviews
a nice experience, however I did initially come for the karaoke activity and didn’t realise I couldn’t choose my own song. not sure if that was advertised on the listing but don’t make the same mistake I did 😅 I chose the sewing activity instead and was highly enjoyable and easy to do, the samurai experience was also very fun and good for those who like a bit of a competition. the staff were kind especially the few that were assisting me in my activities, Yayori, Hazuki, and another girl I did not get the name of. thank you guys! location:easy to get to experience:fun equipment:easy to use instructor:guided the whole way through
The staff are legends! And the activities that we did were the samurai and the karaoke it was a great evening. Highly recommended if you are looking for fun and an unique souvenir from Japan
my wife and I were lucky enough to hear about this and try it out. it was a very fun experience and the staff was all incredibly friendly and accommodating. I would definitely recommend this to anyone that has time. getting to record your own vinyl was a very fun experience.
The staff and the owner are very friendly and polite. Even solo travelers can come enjoy the experience and make their own souvenirs.
Had a wonderful time making a nice quality shirt and having an incredible memory doing the vinyl experience !
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