All Blacks Experience Guided Cultural Tour
- A visit to the All Blacks Experience will connect you to New Zealand and Māori culture.
- Learn the story, feel the passion, and experience the All Blacks journey up close.
- Enjoy a unique guided tour that showcases the All Blacks and Black Ferns through storytelling and technology.
- Hear stories from rugby legends and learn about Māori and Pasifika culture.
- Explore New Zealand’s rugby heritage, achievements, and culture through interactive displays.
- Feel the excitement of game day and stand face-to-face with the haka, performed by the All Blacks and Black Ferns.
- Have some fun and test your rugby skills with kicking, catching and accuracy challenges.
- End your tour at Auckland’s largest All Blacks retail store and take home some official merchandise.
What to expect
Join a guided journey into New Zealand’s Māori culture and the world of the famous All Blacks and Black Ferns rugby teams. This experience is ideal for both rugby fans and first-time visitors. Learn about the values of teamwork, respect, and cultural pride that are important to New Zealanders.
Your guide will lead you through interactive exhibits, stories from rugby legends, and fun games. Step into a life-sized changing room and walk through the players’ tunnel. Watch the haka, a traditional Māori performance that shows strength and unity. It is a powerful way to connect with New Zealand’s indigenous culture.
This is more than a sports tour. It is a chance to understand the heart of New Zealand’s identity and traditions.






















Reviews
This place provides an amazing insight into the world of the All Blacks Rugby team and how, they are the best team in the world. The tour not only gives you a history lesson but also, helps you to appreciate how much NZ values and takes pride in their Rugby. Lots of cool activities and games to make it interactive and fun for everyone.
Best! Can play few games and learn about All Blacks. Recommended to all ages
Very easy to use voucher, don’t be late as the guided tour starts on the dot ! 😆
not only for the All Blacks fans. Very informative tour.
The location is in the building next to the Sky Tower. It's easy to find. Follow the All Black uniform stickers on the ground and go up to the fourth floor to see their counter. There are interactive games in it, which can be played by adults and children. have a good time.
As a staunch Springbok supporter, I absolutely loved listening and learning about what it means to be part of the All Blacks team. The history and legacy of the AB’s is inspiring. Absolutely recommend this tour to any rugby fan.
This experience allows you to learn about history and allows you to become a team interactive game.
The All Blacks Experience was a treat for my boyfriend - a rugby enthusiast- during our trip to Auckland. We enjoyed ourselves and the guide was knowledgeable and curated a memorable time.
A must-visit for fans of rugby, All Blacks, and Black Ferns. Informative, interactive, interesting, and loads of fun!
Great tour with a great guide. Highly recommended tour for visitors of all ages. Shopping options at the end of the tour was great as well.
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