- Opening hours and closure dates may change. Kindly check for the latest information before your visit
Amsterdam Canal Cruise (1hr)
- Frequency: Cruise departs every 30 minutes









Visit the historic Amsterdam brewery where Heineken® beer was brewed until 1988, now an interactive museum

Discover exactly what goes into every bottle through hands-on tasting sessions and old commercials

End your self-guided tour with two complimentary Heineken® drinks, the perfect finish.
While at the birth place of Heineken®, make sure to drop by the original Heineken® brewery and get a taste of the Heineken Experience. One of Amsterdam's most popular locations, the old brewery is located at the heart of the city, and was producing Heineken® beer until 1988. In 2001, it reopened its doors to the world as a museum, which you can now visit without having to wait in line with your fast track entry tickets from Klook. Go on a self-guided walk through the old factory and learn about the history of Heineken® and how this small, Dutch brewery became the world’s most premium brand of beer. Enjoy this fun and interactive experience, where you can watch old commercials, learn what exactly goes into each bottle of Heineken® by tasting, touching, and smelling the key elements individually, and even indulging in a Heineken® tasting session. Plus, at the end of the Heineken® Brewery Tour, enjoy two complimentary drinks in the Best ‘Dam Bar - the perfect way to end a tour about beer.
The Heineken Experience is a popular attraction located in Amsterdam, offering visitors a fascinating behind-the-scenes journey through the first Heineken brewery. It serves as an interactive museum where guests can explore Heineken's heritage, learn about the brewing process, and discover the history of one of the world's most iconic beers. With guided tours, interactive exhibits, and informative displays, visitors can brew their own beer, taste the original Heineken beer, and enjoy free drinks while taking in panoramic views of Amsterdam from the top floor.
Yes, tickets are required for entry to the Heineken Experience. They can be purchased online in advance through Klook. Additionally, the Heineken Experience is included in the Amsterdam City Card, providing free access to many of Amsterdam's top attractions, including the Heineken Experience. Upon arrival, visitors can present their tickets or scan the QR code on their mobile devices for seamless entry into the interactive museum.
While the Heineken Experience primarily caters to adults and beer enthusiasts, it also offers a fun and informative experience for visitors of all ages. The interactive parts of the museum engage guests in the brewing process and the history of Heineken beer, making it an educational and enjoyable outing for families and friends. Visitors can expect to embark on a guided tour, participate in hands-on activities, and sample the popular pilsner while gaining insights into Dutch brewing traditions and the story behind Heineken's success.
The Heineken Experience ticket grants you access to a self-guided tour of the old brewery, where you can explore interactive activities, learn about the brewing process, and enjoy two complimentary drinks.
Yes, guests can enjoy a tasting session where they can sample Heineken beer and learn about its history and brewing process.
While the Heineken Experience is primarily focused on beer and brewery tours, it is open to visitors of all ages. However, guests must be at least 18 years old to participate in the beer tasting session.
At the end of the tour, guests can relax and enjoy the great atmosphere at the rooftop bar, where they can use their two drink tokens and take in panoramic views of Amsterdam.
The Heineken Experience is a self-guided tour, allowing guests to explore at their own pace and discover the world of Heineken through interactive exhibits and activities.
Yes, the Heineken Experience offers insights into the rich history of Heineken, from its humble beginnings in Amsterdam to becoming one of the world's most popular pilsners.
Yes, the Heineken Experience offers a great value for money, providing guests with an engaging and fun-filled journey through the world of Heineken, complete with interactive activities, tasting sessions, and photo opportunities.
Yes, guests can explore the Heineken gift shop at the end of the tour, where they can purchase a variety of Heineken merchandise and souvenirs to commemorate their visit.
Yes, the Heineken Experience is located in the heart of Amsterdam, allowing visitors to explore other attractions such as canal cruises, museums, and the vibrant city streets of Amsterdam's city center.
Stadhouderskade 78

While at the birth place of Heineken®, make sure to drop by the original Heineken® brewery and get a taste of the Heineken Experience. One of Amsterdam's most popular locations, the old brewery is located at the heart of the city, and was producing Heineken® beer until 1988. In 2001, it reopened its doors to the world as a museum, which you can now visit without having to wait in line with your fast track entry tickets from Klook. Go on a self-guided walk through the old factory and learn about the history of Heineken® and how this small, Dutch brewery became the world’s most premium brand of beer. Enjoy this fun and interactive experience, where you can watch old commercials, learn what exactly goes into each bottle of Heineken® by tasting, touching, and smelling the key elements individually, and even indulging in a Heineken® tasting session. Plus, at the end of the Heineken® Brewery Tour, enjoy two complimentary drinks in the Best ‘Dam Bar - the perfect way to end a tour about beer.
Visit the historic Amsterdam brewery where Heineken® beer was brewed until 1988, now an interactive museum

Discover exactly what goes into every bottle through hands-on tasting sessions and old commercials

End your self-guided tour with two complimentary Heineken® drinks, the perfect finish.
