The Upside Down Amsterdam: Everything You Need Before Visiting

Overview

Things to do

Hotels

4.9 /5

56K+ reviews

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陳 **

31 Oct 2025

Highly recommend purchasing, very convenient, no need to wait in line to buy tickets, scan the QR code to enter directly, and the tour guide is also free to use.

陳 **

31 Oct 2025

It's pretty useful, but sometimes it doesn't read well at the gate. Locals say this is a common occurrence, just try a few more times!

Klook User

30 Oct 2025

i am very glad I took this food tour of Amsterdam. aside from the tasting the delicious Dutch food and drinks, our guide Jolanda was also very knowledgeable about Amsterdam

Klook 用戶

29 Oct 2025

This trip was a fantastic experience! I was initially worried about the weather, but it cleared up later. Our guide and driver, Leidse, was very dedicated and thoughtful in arranging and explaining everything. The itinerary was fulfilling and enjoyable. I'm looking forward to the next trip!

Raea *******

28 Oct 2025

It was so much fun learning how Heineken started and how they brew their beer! The factory is massive, and the interactive activities inside make the experience even more enjoyable. The beer itself tastes so much better here than in other parts of the world, fresh, smooth, and truly authentic.

Kei *******

26 Oct 2025

good guide and enjoyable tour

Minette ********

25 Oct 2025

We wanted to visit both Zaanse Schans and Giethoorn in one day, and this tour turned out to be the perfect choice. Despite the very classic Dutch weather, our whole family had an amazing time! The tour provided plenty of time at each stop to wander, take photos, and enjoy the scenery without feeling rushed. Our guide, Liedse, was an absolute delight! He was very friendly, funny, and incredibly knowledgeable! He kept things engaging the entire day and knew multiple languages for everyone on board. We walked away knowing so much more about the Netherlands thanks to him! He also communicated really well about pick-up times and introduced himself the day before the tour! The transportation was spacious, comfortable, and felt very safe throughout the journey. Overall, a very well-organized tour and a really memorable way to experience two beautiful places in one day!

LIN ********

24 Oct 2025

You can enter the Van Gogh Museum by simply showing your QR code, and there are free lockers inside, which is very convenient. There's a tram stop nearby where you can get off. Also, adding a canal cruise is a great deal.

Heineken Experience

252K+ visitors

Rijksmuseum

224K+ visitors

Oude Kerk

195K+ visitors

Amsterdam Central Station

189K+ visitors

Royal Palace Amsterdam

173K+ visitors

A'DAM Lookout

191K+ visitors

Fabrique des Lumières

179K+ visitors

Van Gogh Museum

191K+ visitors

Johan Cruyff Arena

195K+ visitors

Vondelpark

186K+ visitors

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Step into a world where reality defies logic at The Upside Down Amsterdam, a unique experience museum that turns your perspective on its head. This whimsical destination offers an immersive adventure, inviting you to explore a topsy-turvy universe filled with mind-bending rooms and interactive exhibits. Perfect for families, friends, and solo adventurers, The Upside Down Amsterdam promises a day of fun, laughter, and unforgettable memories. Whether you're seeking a playful escape from the ordinary or looking to add a twist to your Amsterdam itinerary, this attraction is a must-visit for travelers eager to challenge their perception and enjoy a truly unique experience.

Europaboulevard 5, 1079 PC Amsterdam, Netherlands

Remarkable Landmarks and Must-Visit Sights

Interactive Rooms

Step into a world where gravity defies logic and creativity knows no bounds. The Interactive Rooms at The Upside Down Amsterdam offer a playground for the imagination, with each room designed to provide a unique perspective. Capture whimsical photos that will leave your friends in awe and make memories that turn your world upside down.

Optical Illusions

Prepare to have your mind play tricks on you with the captivating Optical Illusions at The Upside Down Amsterdam. These cleverly crafted exhibits are perfect for those who love a good brain teaser. Experience the thrill of seeing the world from a different angle and enjoy the delightful challenge of deciphering these visual puzzles.

The Upside Down Rooms

Enter a surreal environment where everything is flipped on its head in The Upside Down Rooms. This creatively designed space invites you to capture mind-bending photos and enjoy a playful atmosphere. Navigate through this topsy-turvy world and let your imagination run wild as you explore the unexpected.

Cultural Significance

The Upside Down Amsterdam is more than just a museum; it's a cultural phenomenon that challenges perceptions and encourages creativity. Its innovative design and interactive exhibits make it a must-visit for those looking to experience Amsterdam's vibrant cultural scene. While it is a modern attraction, it reflects the city's innovative spirit and love for art and creativity. It offers a contemporary twist on Amsterdam's rich cultural tapestry, making it a must-visit for those interested in the city's evolving artistic landscape. It's a testament to Amsterdam's ability to blend tradition with contemporary culture.

Local Cuisine

After a day of exploring, indulge in Amsterdam's culinary delights. From traditional Dutch pancakes to stroopwafels, the city offers a range of flavors that are sure to satisfy any palate. Don't miss the chance to try local favorites at nearby eateries.

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