Heineken Experience

★ 4.9 (49K+ reviews) • 252K+ booked
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What to know about Heineken Experience

The Heineken Experience museum is a popular attraction in Amsterdam. Known for its brewery tour, you'll learn about Heineken's heritage and the brewing process of the world's favorite beer at the historic brewery built by Gerard Adriaan Heineken. The best part of the Heineken tour is the beer tasting! Enjoy two cold Heineken drinks and even try your hand at pouring your own draft beer. It's a fun and interactive experience you won't want to miss! On top of pouring and tasting, you'll also find out the secrets behind Heineken, like how it's made and the four natural ingredients that make it so popular. Discover how Heineken sponsors big events like Formula 1 and the UEFA Champions League. And don't forget to personalize your own Heineken bottle or glass at the souvenir shop to make your visit extra special! There are so many things to do and to learn at the Heineken Brewery—book your Heineken Experience tickets now for an unforgettable adventure!
Stadhouderskade 78, 1072 AE Amsterdam, Netherlands

Things to do during the Heineken Experience Museum, Amsterdam

Take a self-guided tour around the Heineken brewery

Go on a self-guided tour of the oldest Heineken brewery. Explore at your own pace with an audio guide and discover the company's rich history, how they make their famous beer, and the cool new things they're doing in brewing technology.

Taste Heineken's best and signature flavored beers

Get the chance to take a sip of three free beers, each showing off the special taste of Heineken's signature flavors. In a fun atmosphere, this tasting session lets you explore the different flavors of its brews. Whether you're a beer fan or new to Heineken, this is your chance to have a refreshing and tasty adventure

Explore Heineken's interactive exhibits

Experience Heineken's fun interactive areas where you can learn all about brewing engagingly. Check out displays that show Heineken's history and how they make their beer. Take photos to remember your visit---sent right to your email! Whether you're with friends or family, these hands-on activities will entertain and educate you, making your time at the Heineken Experience unforgettable!

Upgrade your Heineken Experience with the Heineken Flagship Cruise

If you want to go around the city after the brewery tour, take the Heineken Flagship Cruise---a special one-hour canal tour through Amsterdam. Learn about the city's landmarks and culture from our guides and enjoy a refreshing beer from the Heineken collection onboard.

Drop by the Heineken Souvenir Shop

After the Heineken Experience, make sure to visit the Heineken Souvenir Shop and create your personalized Heineken bottle or glass to remember your trip.