Heineken Experience

Souvenir store

★ 4.9 (50K+ reviews) • 229K+ booked

The Heineken Experience museum is a popular attraction in Amsterdam. Known for its brewery tour, you'll learn about Heineken's heritage and the brewing process of the world's favorite beer at the historic brewery built by Gerard Adriaan Heineken. The best part of the Heineken tour is the beer tasting! Enjoy two cold Heineken drinks and even try your hand at pouring your own draft beer. It's a fun and interactive experience you won't want to miss! On top of pouring and tasting, you'll also find out the secrets behind Heineken, like how it's made and the four natural ingredients that make it so popular. Discover how Heineken sponsors big events like Formula 1 and the UEFA Champions League. And don't forget to personalize your own Heineken bottle or glass at the souvenir shop to make your visit extra special! There are so many things to do and to learn at the Heineken Brewery—book your Heineken Experience tickets now for an unforgettable adventure!

Stadhouderskade 78, 1072 AE Amsterdam, Netherlands

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4.9 /5

50K+ reviews

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Aiko ******

30 Jun

The food is delicious, the service is good, the atmosphere is nice, and it is easy to find and travel to. However, the menu is not very extensive.

張 **

30 Jun

This is Tours & Tickets' day trip itinerary, to Amsterdam Central Station Tours & Tickets after collecting tickets to the 1st floor B platform assembly to take a double-decker bus, the guide on the bus will sometimes introduce the surrounding special attractions will history, but usually very surprising, if sleeping may be suddenly scared 😂. The trip will first stop at Afsluitdijk for 15 minutes to see the dam separating the sea from the lake, the day happened to encounter the bridge open to let the boats through so there was a wait. After arriving at the village, the tour guide has carefully explained the history and culture of the village. After the cruise, there will be about two and a half hours of free time. The architecture of Giethoorn has its own characteristics, so it's quite relaxing to stroll around.

Sahrizam **********

29 Jun

I truly enjoyed the day trip to Amsterdam from Brussels. It was the perfect option for someone like me who only had one day to spare. Everything was well-organized and smooth from start to finish, making the most of the short time available. The tour guide was excellent – very knowledgeable, friendly, and helpful throughout the journey. Their commentary made the experience even more interesting and enjoyable. I appreciated how they managed the group while still giving us enough free time to explore key spots in the city. Overall, a hassle-free and memorable day trip. Highly recommended if you’re based in Brussels and want a quick yet fulfilling visit to Amsterdam!

Puong ********

29 Jun

Really enjoyed myself during the day trip. Everything went smoothly. The driver and the cruise captain were friendly and professional. We felt well taken care of. Giethoorn is gorgeous, not to be missed if you visit the Netherlands.

Yin *********

27 Jun

When you arrive in Amsterdam, you must go to the Van Gogh Museum. There is a relevant introduction to each collection inside. You can clearly see the changes in Van Gogh's painting style and his growth experience. When I left, the sunflower wall at the door was being cleaned. I passed by and received three sunflowers. I was so lucky 😊~ If time is limited, you can visit here first and skip the nearby National Museum.

Klook User

23 Jun

Great tour, great weather, nice tour guide Koen. He told us the tips on how to take pictures of all 5 windmills together, let us know where the free toilets and tasty hot chocolate shop are, showed us the spots for the greatest photoshots, never hesitated to take pictures for us. He also gave us a bit of an Amsterdam guide while driving back to the central station. Good tour all in all. Highly recommend.

WU *******

23 Jun

It is recommended to print out a piece of paper and use it to avoid induction problems with electronic devices. It is recommended to buy the ticket back to the airport in advance to avoid having to queue up to buy tickets and wasting time.

WU *******

23 Jun

There are Chinese tour guides available to listen to, which can help you get to know the city of Amsterdam better. As for whether to choose a semi-open or covered boat, it depends on the weather!

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Things to do during the Heineken Experience Museum, Amsterdam

Take a self-guided tour around the Heineken brewery

Go on a self-guided tour of the oldest Heineken brewery. Explore at your own pace with an audio guide and discover the company's rich history, how they make their famous beer, and the cool new things they're doing in brewing technology.

Taste Heineken's best and signature flavored beers

Get the chance to take a sip of three free beers, each showing off the special taste of Heineken's signature flavors. In a fun atmosphere, this tasting session lets you explore the different flavors of its brews. Whether you're a beer fan or new to Heineken, this is your chance to have a refreshing and tasty adventure

Explore Heineken's interactive exhibits

Experience Heineken's fun interactive areas where you can learn all about brewing engagingly. Check out displays that show Heineken's history and how they make their beer. Take photos to remember your visit---sent right to your email! Whether you're with friends or family, these hands-on activities will entertain and educate you, making your time at the Heineken Experience unforgettable!

Upgrade your Heineken Experience with the Heineken Flagship Cruise

If you want to go around the city after the brewery tour, take the Heineken Flagship Cruise---a special one-hour canal tour through Amsterdam. Learn about the city's landmarks and culture from our guides and enjoy a refreshing beer from the Heineken collection onboard.

Drop by the Heineken Souvenir Shop

After the Heineken Experience, make sure to visit the Heineken Souvenir Shop and create your personalized Heineken bottle or glass to remember your trip.

Heineken Experience