Palazzo Gucci ticket in Florence
New Activity
Gucci Garden
- Located inside the iconic Palazzo della Mercanzia on Florence’s famed Piazza della Signoria
- Features captivating installations that celebrate Gucci’s artistic heritage and design milestones over decades
- Immersive themed spaces provide a deeper understanding of luxury fashion’s cultural impact
- Showcases rare archival pieces and vintage treasures reflecting Gucci’s timeless influence
- Includes entry to a high-end boutique offering exclusive, limited-edition collections
- Concludes with a refined dining experience at the acclaimed Gucci Osteria restaurant
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What to expect
Discover the legacy of Gucci at Palazzo Gucci, housed in the historic Palazzo della Mercanzia on Piazza della Signoria. Curated by Maria Luisa Frisa, this two-floor exhibition traces the brand’s evolution through iconic motifs, signature symbols, and vintage memorabilia. Themed rooms such as Guccification, Cosmorama, and De Rerum Natura offer interactive displays that bring fashion history to life. The experience is elevated with access to an exclusive boutique and the celebrated Gucci Osteria da Massimo Bottura, making it a cultural and gastronomic highlight in Florence
Stunning couture gowns reflecting the brand’s enduring influence on global style trends
Retro fashion sketches revealing the evolution of Gucci’s legendary aesthetic vision
Timeless Gucci handbags displayed with intricate detailing and iconic signature craftsmanship
Exquisite handbags and belts capturing the essence of Italian luxury craftsmanship
Elegant silk scarves showcasing bold patterns and classic Italian artistry
Detailed embroidery on display, celebrating Gucci’s exceptional tailoring and timeless creativity
Vintage Gucci shoes highlighting decades of innovative design and luxury fashion
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