About the event
All That Matters | Conference Introduction

Conference by day and live music party by night, Branded is proud to present ‘All that Matters’ the award-winning global entertainment industry conference to be held on September 26th-28th at the Hilton Singapore Orchard and *SCAPE.
With the theme of ‘All That METAS’, this year, the conference will focus on the convergence of Web2 and Web3 and will include world-class speakers from the worlds of Web3, Music, Sports, Gaming, Digital and Marketing.including Adam Granite (Executive Vice President, Universal Music Group), Lee Trink, (CEO, FaZe Clan), Ole Obermann (Global Head Music, Tiktok & Bytedance), Yat Siu (Executive Chairman, Animoca), and Sulinna Ong (Global Head of Editorial, Spotify).
By bringing together the brightest minds across 5 content rich tracks – Music, Sports, Gaming, Digital and Marketing, and all things Web3, Crypto, Blockchain and NFT, the Web2 and Web3 worlds will collide to reveal new industry pathways and insights but importantly highlight where the success stories and challenges are right now.
Afterwards, let loose and party the night away with live music from 35 artists from around the world, including:
Music Matters Live Weekend @ GPSS in Clarke Quay
Live Nation: Ones To Watch
Made In Canada
Music Is Universal*
Zendyll x Music Matters Live: Majulah Made in S.E.A.
Follow Music Matters Live for the line up
IG @musicmatterstome
Conference Details
- All That Matters
- Date: 26-28 September 2022
- Time: 9am to 6pm (conference) | 6-11pm (music festival)
- Venue: Hilton Singapore Orchard
- Address: 333 Orchard Rd, Singapore 238867
Ticketing Information
- Tickets available on All That Matters official website
- Price: VIP Pass: US$1,299 (Access to 3 days of LIVE content, networking platform, VIP networking parties, coffee breaks and daily lunches_
- Conference Pass: US$649 (Access to 3 days of LIVE content and networking platform)
- Virtual Pass: US$299 (Access to Online networking function and post event VOD)
- Media Pass: US$649 (Contact emma@branded.live to secure a complimentary media pass (in person and virtual passes are available for accredited media).)
- Artist Pass: US$649 (Please contact sammy@branded.live for special offers and discounts on artists' pass)
- Web3 Track Pass (invitation only): US$500
Information Source: PR