HEINEKEN AFTERWORK: FIRST SIP HOUSE | PURE MALT BEERTAILS, BITES AND VIBES
- Step into Heineken’s First Sip House - The anticipation is real, and that first sip will be worth it. Heineken returns with a fresher, bigger afterwork experience across three floors of beertails, bites, and vibes. Entry is FREE - grab your tickets and enjoy a complimentary Heineken on us.
- First Sip Bar - Last year’s menu sold out. This year, we’re back with something even better. Presenting an all-new menu of Pure Malt beertail and bite pairings, masterfully crafted by award-winning mixologist June Baek (from Hup San Social Club) and culinary maverick Chef Justin Hammond (from Club Street Laundry). Every dish arrives unfinished because the final step is yours. Expect bold flavours, unexpected combinations, and a tasting experience that makes every first sip worth the wait.
- Art Jam — You’ve spent all day finishing other people’s work. Now it’s your turn. Starting from a graffiti-painted base, cut, layer, print, and own it — no rules, no experience needed. Just show up with your Afterwork energy and walk away with a one-of-a-kind piece that’s as refreshing as that first sip.
- Pourfection Lounge - We’re unveiling the all-new StarMark Glass and you’ll be among the first to hold and feel it. Step up to master the 5-step perfect pour, get an exclusive first look at the glass before anyone else, and take it home when you nail the pour. Exclusively at this event. While stocks last.
- Secure your spot before the early bird flies. 🎟️ $18 early bird till 6 May | $21 from 7 May onwards.
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What to expect
The first sip of Pure Malt Premium Quality Heineken® is hard to wait for. So don’t. Welcome to Heineken’s First Sip House - Heineken®’s pop-up afterwork destination where your first sip is the key that unlocks a night of refreshing discoveries.
Entry is FREE and comes with a FREE Heineken - just show up, take that first sip, and let the night begin.
FIRST SIP BAR — Pure Malt in every sip. Pure Malt in every bite.
After selling out last year, June Baek and Justin Hammond are back at the First Sip House with an all-new menu of four innovative Pure Malt bar bites and beertails. With Heineken's Pure Malt elevating every flavour in each sip and bite, explore four distinct pairings exquisitely crafted to make that first sip taste even better:
- Punched Out — Pure Malt delivers a perfectly balanced taste. Tangy Tuna Tartare with Pure Malt powder on warm crostini, paired with a Soju Bomb of Heineken Original and Omija berry.
- The Recharge — Pure Malt, premium quality ingredients. Quality in, quality out. Rich, earthy Mushroom Parfait with a Pure Malt balsamic caramel you finish yourself, paired with a Heineken Silver Spritz of grapefruit, ginger and thyme.
- The Discovery — Pure Malt adds richness, depth, and complexity to everything it touches. Malted Peanut Butter Soba with cured egg yolk and Shichi-mi tōgarashi, paired with a layered Malt Sour of Heineken Silver and silky malt foam.
- The Payoff — Pure Malt takes craftsmanship, and craftsmanship takes time. 48-hour slow-cooked Beef Short Rib Tacos with a 3-day malted mole, paired with a Heineken Michelada, you may finish your way - Tabasco, wasabi, or sambal.
The Masters Behind the Experience 🍸 June Baek - An award-winning mixologist with a decade behind the bar across Seoul, Singapore, NYC and beyond, June brings her globally inspired, boundary-pushing craft to Heineken’s First Sip House. Known for blending technique with heart, she’s channelling that same energy into a lineup of Pure Malt beertails designed to make your first sip a first you won’t forget. One sip, and you’ll understand why the wait was worth it.
🍽️ Justin Hammond - The culinary mind behind Club Street Laundry, Justin is known for fearless flavour pairings that turn every bite into a first. Having cooked for icons like Gordon Ramsay and Heston Blumenthal, he brings that same boundary-pushing energy to Heineken's First Sip House — crafting Pure Malt-infused bar bites designed to make your first sip taste even better.
TICKETS:
- Early Bird price (till 6 May): $18 for a set (includes 1 beertail and 1 bar bite)
- Regular price (7 - 16 May): $21 for a set (includes 1 beertail and 1 bar bite)
🎨 ART JAM — Your Afterwork. Your Manifesto. You’ve spent all day finishing other people’s work. Now make something that’s yours. The First Sip Art Jam kicks off with a graffiti-painted base, and you take it from there - cutting, layering, printing, owning it. No rules. No pressure. Just a Heineken and your Afterwork energy.
Walk out with a piece that hits as hard as your first sip.
🍺 POURFECTION LOUNGE — The craft of the perfect pour This isn’t just a pouring lesson - it’s also your exclusive first look at Heineken’s all-new StarMark Glass before anyone else gets their hands on it. Guided by our expert Draught Masters, master the 5-step perfect pour and discover how every step unlocks the full flavour of Pure Malt Premium Quality Heineken.
Nail the pour, and the StarMark Glass is yours to keep - a precision-engineered glass with a star base designed to elevate the aroma, carbonation, and taste of every first sip. Exclusively at this event. While stocks last.
Drink responsibly. For guests aged 18 and above only.
FAQ
What is Heineken Afterwork: First Sip House Pop-up? Heineken’s First Sip House is a fully immersive afterwork escape - beer, beertails, curated bites, music, and interactive moments designed to celebrate the perfect first sip.
Where is the event held? At 36 Keong Saik Road - right in the heart of the city.
When does it run? 7 – 16 May 2026 Open Wednesdays to Saturdays only. Closed Sundays to Tuesdays.
Opening hours Wed - Thu: 5pm - 11pm (Last order 10.30pm) Fri: 5pm - 12am (Last order 11pm) Sat: 12pm - 12am (Last order 11pm)
Is there an age requirement? Yes. Entry is strictly for guests aged 18 and above.
Can I get more than one beer? Your entry includes one complimentary Heineken. If you’d like to purchase more, add it on during checkout or buy additional beers on-site at the event.
Is this event free? Yes - entry and all immersive experiences are complimentary. Only the specially curated beertails and bites sets are chargeable, priced at $18 (early bird) or $21 (standard).
Can I choose any beertail or bar snack? Yes! The beertail + bar bite pairing ticket is redeemable for any pairing on the event menu. Limited quantity is available each day. While stocks last.
Are refunds allowed? All tickets are non-refundable and non-transferable.
Good to know
- Our menu is crafted for a specific culinary experience and we are unable to accommodate individual dietary restrictions or modifications. We appreciate your understanding.
- Alcohol will be served. Guests must be 18 or above and of legal drinking age in Singapore. ID checks will be conducted at the door.
- Pre-booking of attendance date is required. We will require you to show your booking voucher / email confirmation upon registration.
- For Pure Malt Beertail & Bites Tickets purchased for weekdays (Wednesday - Friday), entry will begin from 5pm onwards.
- For Pure Malt Beertail & Bites Tickets purchased for Saturday, entry will be allowed during your booked time slot.
- Please note that photography and filming may take place on the premises for promotional and archival purposes. Footage and images captured are likely to appear on digital platforms and social media. By entering the venue, you consent to being filmed or photographed as part of event coverage. If you prefer not to be filmed, kindly inform a member of the crew upon arrival.
- This event is organised by Asia Pacific Breweries (Singapore) Pte. Ltd. Privacy & Cookie Policy and is governed by its [Terms and Conditions](T&C: https://drive.google.com/file/d/1a0kW1kb19NCBCyZHufRBa-B85nBSvTyD/view?usp=sharing).
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Reviews
Clever food and beverage pairing. Tasty food offerings coupled with refreshing Heineken Beertail. Personal favourite has to be “The Discovery” - Malted Peanut Butter Soba paired with a layered Malt Sour. Simply delicious!
easy to redeem and enjoyed this experience yearly. with games too. there is the usual perfect pie session where you can win glass and get free drink
Fun event. get the tap to tap with strangers and know new friends. good for beer lover.
quite a fun event. the place is not big, got some games to win prizes. nice for beer lovers.
very good and fun event. interactive with free beer!
had a fun time despite not as engaging as last year. had fewer activities. food tasted amazing still!!
My first time joining this event After Work by Heineken. Enjoying activities (art jamming and pourfection lounge)and my friend got Stark mark Heineken glass!We spent remaining time enjoying Heineken beer and interesting snack bites at first sip bar.
What a lovely evening with Heineken After-work. Three floors of delight. The Beertails experience was lovely, the Art Jam and Perfect Pour workshop delightful (pity I didn't pour well), and the free beer on the roof top to top it off. Thank you Heineken - it was great value for money.
Nice evening out with friends and get to wrist bump with new friends.. ppl whom we may not even know their name but good ice breakers...
Love the interactive zone where attendees get to try their hand on a bring home artwork. Most exciting and importantly was the opportunity to make yourself a perfect Heineken pour! Cheers 🍻
FAQs
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