The Chang'an Twelve Hours theme block takes Tang Dynasty market culture as its origin and the web series "Chang'an Twelve Hours" IP as its theme. With immersive experience as the core, it comprehensively packages the area in Tang style in terms of architecture, soft furnishings, currency, characters, clothing, language, music, and stories. At the same time, it focuses on in-depth immersive story experiences and sets up supporting catering, cultural and creative products, and performance formats. The overall aim is to create a comprehensive Tang Dynasty market culture experience destination integrating full Tang space play, Tang style market experience, themed immersive interaction, Tang music and dance performances, and cultural social leisure.
