Ssamzigil

★ 4.9 (108K+ reviews) • 1M+ booked
Discover the enchanting world of Ssamzigil, a vibrant cultural shopping complex nestled in the heart of Insadong, Seoul. Since its opening in 2004, Ssamzigil has become a must-visit destination for travelers seeking a unique cultural experience. This unique shopping mall is a harmonious blend of Korea's rich traditions and its dynamic present, offering visitors an immersive experience in the world of crafts and culture. As you embark on a spiral journey through its myriad of stalls, you'll find each brimming with charming and quirky finds, making it a perfect spot for those eager to taste Seoul's eclectic culture. With its colorful array of shops, galleries, and cafes, Ssamzigil offers a delightful escape into the artistic soul of Korea, seamlessly blending modernity with traditional Korean charm. Whether you're a culture enthusiast or a curious traveler, Ssamzigil promises an unforgettable experience in the heart of Seoul.
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44 Insadong-gil, Jongno-gu, Seoul, South Korea
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Ssamzigil Reviews

4.9 /5
108K+ reviews
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tang *******
11 Sep
Nanta Show is amazing! Although you need to exchange the tickets on-site, the QR code is convenient and easy to use.
Klook用戶
11 Sep
Mr. Kim is very kind and polite. He gave us many suggestions and is familiar with the schedule and details of all the attractions. Thank you, Mr. Kim.
Klook User
11 Sep
This is a MUST for anyone traveling to Seoul! This was my first time in Seoul and I was traveling with my Korean/American friend. This was one of our favorite activities - the food was authentic, the setting was perfect and we loved how Ricky was intentional at explaining the history of the dishes as well as the culture. He even gave a brief tour of Insa-dong and the Hanoks. Definitely add this to your list of things to do in Seoul!!!
1+
Nurfazilah **************
11 Sep
Easy redemption at the counter, friendly approachable driver. Easy hop on drop off. Recommend ⭐⭐⭐⭐⭐
Kate *******
11 Sep
Very convenient to use and can just oresent the QR code to the staffs of the establishment and you’re good
Ivan ***
10 Sep
a very fun musical with some audience interaction. English subtitles were provided. actors were awesome in their singing.
2+
Lam *****
10 Sep
The male revue was fantastic. The performers were fully engaged throughout the show. The choreography and music were amazing, and there wasn't a dull moment. The performers even invited the audience to participate in some challenging moves, which was eye-opening. I think ladies visiting Seoul should definitely come and see it for an unforgettable experience. Stage effects: Different themes Convenience of booking with Klook: Verification was very convenient, just show the QR code. Price: Great value for money
Xinyu ****
10 Sep
Value for money pass. 24hours pass visited 5 places. Zoolung zoolung, Eland Cruise, Colour Pool, Coex Aquarium & Lotte World.
1+

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Remarkable Landmarks and Must-Visit Sights

Craft Shops

Step into a world where tradition meets modernity at the Craft Shops of Ssamziegil. As you wander from the lower to the upper floors, you'll discover a treasure trove of exquisite crafts, each piece a testament to the rich cultural tapestry of Korea. Whether you're seeking a unique souvenir or simply wish to admire the artistry, these shops offer a delightful journey through Korean craftsmanship.

Spiral Walking Path

Embark on a leisurely ascent through Ssamziegil's iconic Spiral Walking Path. This architectural marvel guides you through four floors of diverse shops, each brimming with unique offerings from handmade crafts to the latest fashion trends. It's not just a path; it's an experience that invites you to explore, discover, and indulge in the vibrant atmosphere of Insadong.

Rooftop Experience

Elevate your visit to Ssamziegil with the Rooftop Experience. While the famed Love Wall may no longer be present, the rooftop remains a serene oasis above the bustling streets of Insadong. Here, you can unwind and take in panoramic views, making it a perfect spot to relax and reflect on your adventures in this cultural haven.

Cultural Significance

Ssamzigil is a vibrant cultural hub in Seoul, where the past and present beautifully converge. It offers a unique opportunity to explore Korea's rich cultural heritage through a diverse range of artisanal shops and local crafts. Visitors can witness the evolution of Korean art and craftsmanship, as the complex seamlessly integrates traditional crafts with modern artistic expressions. As a cultural cornerstone in Insadong, Ssamzigil reflects the harmonious blend of Korea's rich history and contemporary art scene, paying homage to traditional Korean culture while embracing modern artistic expressions.

Local Artisans

Ssamzigil is a haven for local artisans, showcasing their talents through a variety of unique creations. From custom-designed clothing to personalized art pieces, the complex provides a platform for creative expression, allowing visitors to discover and appreciate the skills and creativity of these talented individuals.

Unique Architecture

The architectural design of Ssamzigil is a marvel, featuring a spiraling footpath that wraps around the courtyard, reminiscent of a traditional Insadong alleyway. This innovative layout enhances the shopping experience, making exploration both fun and engaging, and offering a delightful journey through the complex's vibrant offerings.