Heineken Experience

Souvenir store

★ 4.9 (50K+ reviews) • 229K+ booked

Discover the Heineken Experience in Amsterdam, where history, culture, and the art of beer-making come together in a captivating journey. This iconic destination offers an immersive experience that will delight beer enthusiasts and curious travelers alike. Dive into the world of brewing excellence, where interactive exhibits and the legacy of one of the world's most famous beers promise an unforgettable adventure. Whether you're a beer aficionado or simply curious, the Heineken Experience offers a blend of education and entertainment that is sure to captivate and inspire.

Stadhouderskade 78, 1072 AE Amsterdam, Netherlands

Overview

Things to do

Hotels

4.9 /5

50K+ reviews

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Aiko ******

30 Jun

The food is delicious, the service is good, the atmosphere is nice, and it is easy to find and travel to. However, the menu is not very extensive.

張 **

30 Jun

This is Tours & Tickets' day trip itinerary, to Amsterdam Central Station Tours & Tickets after collecting tickets to the 1st floor B platform assembly to take a double-decker bus, the guide on the bus will sometimes introduce the surrounding special attractions will history, but usually very surprising, if sleeping may be suddenly scared 😂. The trip will first stop at Afsluitdijk for 15 minutes to see the dam separating the sea from the lake, the day happened to encounter the bridge open to let the boats through so there was a wait. After arriving at the village, the tour guide has carefully explained the history and culture of the village. After the cruise, there will be about two and a half hours of free time. The architecture of Giethoorn has its own characteristics, so it's quite relaxing to stroll around.

Sahrizam **********

29 Jun

I truly enjoyed the day trip to Amsterdam from Brussels. It was the perfect option for someone like me who only had one day to spare. Everything was well-organized and smooth from start to finish, making the most of the short time available. The tour guide was excellent – very knowledgeable, friendly, and helpful throughout the journey. Their commentary made the experience even more interesting and enjoyable. I appreciated how they managed the group while still giving us enough free time to explore key spots in the city. Overall, a hassle-free and memorable day trip. Highly recommended if you’re based in Brussels and want a quick yet fulfilling visit to Amsterdam!

Puong ********

29 Jun

Really enjoyed myself during the day trip. Everything went smoothly. The driver and the cruise captain were friendly and professional. We felt well taken care of. Giethoorn is gorgeous, not to be missed if you visit the Netherlands.

Yin *********

27 Jun

When you arrive in Amsterdam, you must go to the Van Gogh Museum. There is a relevant introduction to each collection inside. You can clearly see the changes in Van Gogh's painting style and his growth experience. When I left, the sunflower wall at the door was being cleaned. I passed by and received three sunflowers. I was so lucky 😊~ If time is limited, you can visit here first and skip the nearby National Museum.

Klook User

23 Jun

Great tour, great weather, nice tour guide Koen. He told us the tips on how to take pictures of all 5 windmills together, let us know where the free toilets and tasty hot chocolate shop are, showed us the spots for the greatest photoshots, never hesitated to take pictures for us. He also gave us a bit of an Amsterdam guide while driving back to the central station. Good tour all in all. Highly recommend.

WU *******

23 Jun

It is recommended to print out a piece of paper and use it to avoid induction problems with electronic devices. It is recommended to buy the ticket back to the airport in advance to avoid having to queue up to buy tickets and wasting time.

WU *******

23 Jun

There are Chinese tour guides available to listen to, which can help you get to know the city of Amsterdam better. As for whether to choose a semi-open or covered boat, it depends on the weather!

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Remarkable Landmarks and Must-Visit Sights

Interactive Brewery Tour

Step into the heart of Heineken's original brewery with our Interactive Brewery Tour. This isn't just a walk through history; it's a journey that immerses you in the art of brewing. From the careful selection of ingredients to the final product, you'll engage with multimedia exhibits that bring the process to life. Discover the rich history and global impact of the Heineken brand in a way that's both educational and entertaining. Whether you're a beer aficionado or a curious traveler, this tour promises to captivate your senses and deepen your appreciation for this iconic beverage.

Beer Tasting

Raise your glass to an unforgettable experience with our Beer Tasting attraction. As you journey through the Heineken Experience, you'll be treated to three complimentary beers, each offering a unique taste of Heineken's signature flavors. Set in a vibrant atmosphere, this tasting session is the perfect way to savor the distinct nuances of our brews. Whether you're a seasoned beer lover or new to the world of Heineken, this is your chance to indulge in a refreshing and flavorful adventure.

Interactive Areas

Get ready to dive into a world of fun and discovery with our Interactive Areas. These exhibits are designed to bring the brewing process to life in the most engaging way possible. Capture your visit with memorable photo opportunities that can be sent directly to your email, ensuring you leave with lasting memories. Whether you're exploring with friends or family, these interactive experiences promise to entertain and educate, making your visit to the Heineken Experience truly unforgettable.

Cultural and Historical Significance

The Heineken Experience is a captivating journey through time, offering a deep dive into the history of brewing and the cultural influence of Heineken as a global powerhouse. Visitors can explore the fascinating story behind the iconic green bottle and witness how a small Amsterdam brewery transformed into an international sensation.

Cultural Significance

Nestled in the original brewery built in 1867, the Heineken Experience is a landmark that beautifully encapsulates Amsterdam's rich brewing heritage. This site provides an intriguing look into the evolution of one of the world's most renowned beer brands, highlighting its cultural impact and significance.

Historical Insights

Delve into the pivotal historical events that have shaped Heineken's remarkable journey from a modest local brewery to a global icon. The experience showcases the brand's innovative spirit and unwavering commitment to quality throughout the decades, offering a unique perspective on its enduring legacy.

Historical Landmarks

Situated in the original Heineken brewery, the experience serves as a historical landmark that vividly illustrates the brand's transformation from a local brewery to a global icon. This site is a must-visit for those interested in the rich history and evolution of one of the world's most famous beer brands.

Heineken Experience