Taoyuan: CAFE!N x DICKIES Collaboration Coffee Factory Tour Ticket
- CAFE!N expands its collaborative universe again, partnering with century-old workwear brand Dickies to create a coffee-themed tourism factory embodying the spirit of craftsmanship.
- The tourism factory will feature five major operational exhibition areas, showcasing everything from company introductions and coffee knowledge to warehouse operations, bean roasting production lines, coffee cupping, and the CAFE!N brand ethos, fully presenting each stage of a coffee professional's work.
- Easily enter the world of coffee while also unveiling the mysterious face of Taiwan's largest coffee roasting plant.
What to expect
CAFE!N expands its multiverse, joining hands with century-old workwear brand DICKIES to create the world's first co-branded coffee tourism factory!
Making a good cup of coffee is like a high-quality relay race, from agricultural techniques at the origin, to the exquisite processing of roasting beans, to mastering the flavor of brewing. The process requires everyone to do their job and demonstrate professional judgment. Similarly, making a durable piece of clothing requires the perfect display of design and craftsmanship, and a craftsman's spirit is an indispensable foundation. This time, CAFE!N and DICKIES have joined hands to create a co-branded tourism factory to provide durable and classic workwear for frontline coffee professionals. At the same time, they hope to present the professional coffee production process through the theme of "craftsman spirit MADE !N DICKIES", allowing viewers to feel the two brands' insistence on product details and focus.
The tourism factory is located at CAFE!N's Taoyuan headquarters, which is also the location of CAFE!N's parent company, Yuan Yu Enterprise. It has accumulated more than 30 years of coffee expertise and is also the largest coffee roasting factory in Taiwan. The factory area will open five major coffee work exhibition areas, from coffee traceability, bean roasting production line, quality evaluation and cupping, coffee brewing to warehousing and maintenance, progressively displaying each stage of coffee production. Paired with DICKIES' neat work clothes, visitors can witness the charming demeanor of craftsmen at work. A model display of CAFE!N stores will also be specially set up in the warehouse area, hoping to create a CAFE!N version of miniature world. In the future, the tourism factory will be open for online ticket booking for morning and afternoon sessions every Tuesday, Thursday, and Saturday. Each session will have professional guided tours, which will not only allow visitors to easily enter the world of coffee, but also explore the mysterious face of the largest coffee roasting factory in Taiwan. The CAFE!N x DICKIES co-branded tourism factory officially opens on 3.22 WED.!
