Seoul Insadong HARIBO Goldbaren 100th Birthday ticket

Operating Period

• On the 13th of October 2022 ~ On the 12th of March 2023

Operating Hour

• 10:00～20:00 / Last Entrance 19:00

Introduction

1. Welcome to the HARIBO World

• Welcome to the HARIBO World!
• The start of a fantastic journey to HARIBO World!
• Golden Beren, celebrating its 100th anniversary, invites you to join Haribo's sweet and sour story!
• See the history of changing the HARIBO LOGO since it was born!

1. HARIBO ROOM

• The first place to arrive after receiving Goldbaren's invitation is the room of "Hariborian (For those who much love the HARIBO)."
• What will happen in this room filled with various HARIBO goods?
• The scenery of HARIBO World out of the window and the suspicious wardrobe stimulate your curiosity.
• You can see various Haribo retro goods such as retro tin cases, posters, and figures!

1. Wild Jelly Safe Zone

• Fantasy space made up of colorful animal and plant jelly, which is called a wild jelly-safe zone!
• The life tree where the jelly is born, the stream with soft stone legs, and the bushes full of plant jelly!
• Full of cute imagination reminds your childhood memories and immerse yourself!
• Look for jelly plants all over the wild jelly reserve. Various jellies gathered together and were born as new plant jellies!

1. Hans Riegel Library

• Hans Riegel Library = HARIBO
• A library named after Hans Rigel, founder of Haribo, Germany!
• From the birth of the jelly brand Haribo to the 100th anniversary, learn about the interesting history through Haribo's archives and goods.
• There are stories hidden everywhere that we didn't know.
• Meet the Haribo brand's founder Hans Rigel's family's story and a collection containing Haribo's custom goods!

1. Wonderful Carnival

• Happy 100th Birthday Goldbaren!
• A festival was held in Haribo World to celebrate Goldberen's birthday.
• You can also take pictures in front of a giant merry-go-round at the carnival as if you were in an old Haribo package, and enjoy exciting games to see a surprise 100th-anniversary birthday cake.
• Experience entering the Haribo package with motion recognition sensors and enjoy various touch games!

1. Mega Party Station

• Haribo's fancy gift set, Mega Party Station!
• There are 'huge' media videos that fill the 'huge' space.
• You can see Haribo's Star Mix Jelly-themed "Star Mix" stage and colorful Haribo Factory stage, and finally, a soft jelly party to celebrate Goldbaren's 100th birthday!
• With their own customized Goldbaren Avatar, you can enjoy all these stages more funnier!
• It's twice as fun if you participate in the game with your own customized gold baren!

1. Goldbaren Collection

• Artist collaboration section consisting of works inspired by Haribo Goldberen!
• Meet the special artwork that Korean trendy contemporary artists, including Kang Joon-young, Kim Byung-kwan, Novo, Lee Eun-sook, and Lee Sang-won, have worked to celebrate the 100th anniversary of Haribo Goldberen!

1. HARIBO Store SEOUL

• HARIBO Store in Seoul!
• HARIBO Store made a special landing to mark Goldberen’s centennial birthday exhibition. Save the sweet moments with Haribo today with limited edition Haribo goods that can only be purchased in this store.
• Meet various Haribo custom goods that contain memories of the exhibition hall, including Haribo headquarters direct import goods, officially licensed clothing, and exhibition limited goods!