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About the event
Turn your trip to Myeongdong into a secret-agent adventure at the 2026 Myeongdong Square MissionFesta!
Explore Myeongdong, follow clues, and complete interactive missions using the Myeongdong Square app. The app supports Korean, English, Chinese, and Japanese.
Main Event
• Date: November 21, 2026 (Saturday)
• Time: 10:00 AM–7:00 PM
• Venue: Myeongdong Square area, with the main event at Y Square in front of Noon Square
• Address: 14, Myeongdong-gil, Jung-gu, Seoul
• Highlights: Mobile missions, Random Play Dance, the Myeongdong Bell quiz challenge, a Best Dresser Contest, live performances, and a prize draw.
Early Experience
• Dates: November 16–20, 2026
• Enjoy the self-guided app missions at any time during this period.
• Stage performances, on-site events, and the prize draw take place only on November 21.
Download the Myeongdong Square app and start your mission!