Lee Hyo-seok Culture Village

Tourist attraction
★ 5.0 (3K+ reviews) • 8K+ booked
Nestled in the picturesque Bongpyeong-myeon, Pyeongchang-gun, Gangwon-do, the Lee Hyo-seok Culture Village is a captivating destination that offers a unique blend of literary history and natural beauty. This enchanting village is the birthplace of the renowned Korean author Lee Hyo-seok, whose celebrated short story 'When the Buckwheat Flowers Bloom' has left an indelible mark on Korean literature. Visitors are drawn to this charming destination not only for its cultural significance but also for its stunning landscapes, especially during the buckwheat flower season. Known for its breathtaking buckwheat flower fields and enchanting nightscapes, the village provides an immersive cultural experience that celebrates the life and works of Lee Hyo-seok. Whether you're a literature enthusiast or a nature lover, the Lee Hyo-seok Culture Village promises a memorable journey through Korea's rich cultural heritage and the stunning landscapes that inspired timeless stories.
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Bongpyeong-myeon, Pyeongchang-gun, Gangwon-do, South Korea
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Lee Hyo-seok Culture Village Reviews

5.0 /5
3K+ reviews
Read all reviews
Gelza *********
28 Jun
despite the distance, thisnis worth a trip for every BTS ARMY. the beach and the house were such nice memorable places. plus, freebies that are legit Hybe :-). on top of this, our tour guide is an ARMY :-)
Cassandra *****
28 Jun
It’s my favorite part of my SK trip as an ARMY. and our tourist guide MARK is really nice and helpful. we are 45pax on the tour but we manage to have our time alone on the rooms around the in the soop house.
1+
Jennifer ****
24 Jun
The tour was amazing! My friends and I had a great time because of M-A-R-K! He was very organized, informative, entertaining, and overall an amazing tour guide! He made sure we were able to maximize our time at both locations due to there being multiple tour groups. 11/10 I would do again! Thank you Mark!
Mary *************
24 Jun
I like how the tour guide efficiently maximizes our time spent here. Our tour guide, Mark, is nice and cool! I love the freebies too: neck pillow, discount vouchers, photo booth photo with our bias, and Jin Ramen! 💜
Hazelle ****
23 Jun
one of the best experience in my ARMY life. Will definitely comeback and get this package. they gave us official merch too.
1+
Klook User
22 Jun
Great tour of the places that are important to Armi. Everything is well organized: enough time to visit and take photos. I highly recommend this tour, as these places are difficult to visit by public transport + everything is done here so that there are no crowds. I especially want to mention the pleasant and friendly guide, Helen. She made this trip so comfortable❤️
1+
Klook User
22 Jun
this is my favourite tour in South Korea, as BTS ARMY, Aeven though this is expensive, the most expensive tour in Klook for ARMYs but it was so worth it. The place is really far so This will take a whole day for only two locations but the places we went to is very important for the ARMYs. The Tour Guide Joy is really kind and sweet. She was my tour Guide last Year February and I am Glad to see her again. She's really cute and sweet and even though her English is not perfect, she was able to instruct us nicely. The tour is fun, I will say it again. This is perfect for ARMYs do not hesitate to Book this Tour. You will have a lot of good time. Borahae
2+
ZANETA *********
22 Jun
Our guide was so nice and energetic. Everything went smoothly and according to schedule 😄 My friend and I really enjoyed the tour and would definitely recommend it to ARMYs! Such a nice and unique experience. Plus, they played BTS songs on the bus the whole time, which really added to the overall vibe~~
2+

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Remarkable Landmarks and Must-Visit Sights

Hyoseok Cultural Festival

Every September, the Hyoseok Cultural Festival transforms the village into a lively hub of cultural celebration. Immerse yourself in the vibrant atmosphere as you explore food stalls brimming with local delicacies and witness captivating performances that bring Lee Hyo-seok's stories to life. With the stunning backdrop of blooming buckwheat fields, this festival is a must-visit for anyone looking to experience the heart of Korean literature and culture.

Lee Hyo-seok Memorial Hall

Step into the world of one of Korea's literary giants at the Lee Hyo-seok Memorial Hall. This fascinating venue offers a deep dive into the author's life and works, featuring a Literature Exhibition Room, Literature Class, and Academic Research Room. Whether you're a literature enthusiast or a curious traveler, the Memorial Hall provides a rich and engaging experience that highlights Lee Hyo-seok's significant contributions to modern Korean literature.

Hyo-Seok Moonlight Hill

Take a peaceful stroll through Hyo-Seok Moonlight Hill, where the essence of Lee Hyo-seok's poetic world comes alive. Visit the reproduced birthplace of the author and explore the Modern Literature Experience Center, all set in a landscape that mirrors the symbolic beauty found in 'When the Buckwheat Flowers Bloom.' This serene setting offers a unique opportunity to connect with the author's life and the timeless themes of his work.

Cultural and Historical Significance

Lee Hyo-seok Culture Village is a treasure trove of cultural and historical significance, offering a deep dive into the legacy of the esteemed author Lee Hyo-seok. Known for his sophisticated language and poetic atmosphere, his works, especially 'When Buckwheat Flowers Bloom,' were penned during the Japanese Occupation and are celebrated here. This village is a haven for literature enthusiasts and history buffs, providing a glimpse into the life of the author and the era he depicted. Explore landmarks and exhibits dedicated to his life and contributions to Korean literature, making it a must-visit destination for those passionate about literary history.

Local Cuisine

Indulge in the delightful flavors of Pyeongchang buckwheat at the local eateries around Lee Hyo-seok Culture Village. Known for its memil (buckwheat) dishes, the village offers a healthy and light alternative to flour-based meals. Savor traditional Korean dishes such as buckwheat noodles and pancakes, which provide a unique taste of the region's culinary heritage. Enjoy these delicious meals amidst the scenic backdrop of buckwheat fields, offering a true taste of the local culture and cuisine.