Hongdae Shopping Street

★ 4.9 (51K+ reviews) • 1M+ booked

Welcome to Hongdae Shopping Street, a vibrant and eclectic destination in Seoul that captures the youthful spirit and artistic flair of the city. Known for its bustling atmosphere and creative energy, Hongdae is a must-visit for travelers seeking a unique blend of culture, shopping, and entertainment. This vibrant hub of fashion and culture is a paradise for fashion enthusiasts and culture seekers alike, offering a plethora of fashion stores, cosmetic brands, and accessory shops that showcase the latest trends. With its eclectic mix of trendy boutiques, street performances, and lively atmosphere, Hongdae promises an unforgettable shopping and cultural experience, making it a must-visit destination for anyone looking to immerse themselves in Seoul's dynamic urban culture.

365-8 Seogyo-dong, Mapo-gu, Seoul, South Korea

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4.9 /5

51K+ reviews

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CHIA *********

1 Jul

It's super convenient to get to the hotel right after you exit the station. There's also musinsa standard downstairs. I shopped a lot and it's a highly recommended hotel.

JohnPaul ********

1 Jul

I love the voucher that I was able to maximize the shopping experience in Myeondong.

JohnPaul ********

1 Jul

I appreciated this free voucher was able to buy items at an affordable price and to maximize the money that I have to budget

Emma *

1 Jul

This was by far my most favourite experience I have done in Seoul. It was a big day, lots of walking and standing (so make sure you wear good shoes) but honestly WELL worth every penny. Professor Choi from MBC did SUCH a fantastic job, and Jun, Grace and San were fantastic translators. We got to see inside the sets for 2 of MBCs kdramas (including one that’s currently on air), watch a live rehearsal (and watch the actors on set), plus I learned so much about kdrama productions, MBC and the rise of kdramas on a global scale. I would highly recommend this to anyone who’s interested in kdramas, film and television, or just someone who’s looking to experience something a little different in Seoul. 1000% worth it

Maria ***************

1 Jul

The ride was smooth and fun. A good way to explore Seoul. Will recommend to friends and family.

林 **

1 Jul

Like as always⋯⋯⋯⋯⋯⋯⋯It's a pity that Q didn't come on stage⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯Let's go and see it next time～～～～～～～(~_~;)(~_~;)(~_~;)(~_~;)Like

林 **

1 Jul

The second time I went, it was easier to find. I don't know why the singer took half an hour to sing. The singing was very nice. Worth it～～～～～～～～～～～～～～～～～～～～～👍

Klook用戶

1 Jul

Location is easy to find, great experience, this workshop teaching perfume content is clear and simple, beautiful and comfortable environment worth recommending!

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Remarkable Landmarks and Must-Visit Sights

Kakao Friends Hongdae Flagship Store

Step into a world of cuteness at the Kakao Friends Hongdae Flagship Store! This lively store is a paradise for fans of the beloved Kakao Friends characters, offering a delightful array of merchandise from toys to lifestyle items. After shopping, head to the third-floor cafe for a sweet treat and a chance to relax amidst the charming decor. Whether you're a die-hard fan or just looking for a unique souvenir, this store is a must-visit on your Hongdae adventure.

Olive Young Hongdae Central Branch

Beauty enthusiasts, rejoice! The Olive Young Hongdae Central Branch is your ultimate destination for all things beauty and lifestyle. As the largest Olive Young store in Hongdae, it boasts an impressive selection of products spread across two spacious floors. From skincare essentials to the latest makeup trends, you'll find everything you need to pamper yourself. Dive into a world of beauty and discover why Olive Young is a favorite among locals and tourists alike.

Line Friends Hongdae Flagship Store

Welcome to the whimsical world of Line Friends at the Hongdae Flagship Store! Home to the iconic giant Brown, this store is a treasure trove of adorable merchandise, including exclusive collaborations with BTS and Brawl Stars. Whether you're a fan of the characters or just love cute collectibles, this store promises a delightful shopping experience. Don't forget to snap a photo with the giant Brown for a memorable keepsake of your visit!

Culture and History

Hongdae, short for Hongik University, is renowned for its art college, which has influenced the area's vibrant culture. The streets are alive with amateur performances, art markets, and street art, making it a cultural hub in Seoul. It's a place where the youthful and artistic vibe thrives, largely influenced by the nearby Hongik University. The area is a breeding ground for indie music, art, and fashion, making it a cultural hotspot in Seoul.

Local Cuisine

Indulge in Hongdae's diverse culinary scene, featuring everything from traditional Korean street food like tteokbokki (spicy rice cakes) and hotteok (sweet pancakes) to trendy cafes and international cuisines. Popular spots include Beer King Myeongju for a local bar vibe and Witch's Kitchen for a year-round Halloween experience. Don't miss out on trying Korean BBQ at one of the local restaurants.

Hongdae Shopping Street