Ssamzigil

★ 4.9 (99K+ reviews) • 1M+ booked
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Ssamzigil Reviews

4.9 /5
99K+ reviews
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瀬上 **
4 Nov 2025
After arriving at Lotte Mart, I purchased a mobile coupon, and the voucher arrived and was available for use immediately. I also created an L Point card at the same time and received a great coupon (available at Lotte Group locations).
Klook 用戶
3 Nov 2025
I really enjoy the Hanok Hotel Daam's vibe in chilly weather in the Autumn season there. Even I booked the double bed with only myself, I felt the room is still abit crowded. (I need to push-in and drag out my luggage from the shelf space under the bed everyday, to have enough walking/stand space) But that will not quench my like for this hotel when I ate breakfast and enjoyed the lingering moment after the meal. I like the food this chef served here, there're not multiple dishes serving, but each of them are delicious and diversity everyday. Especially, chef will care you have enoguh food and have excellent service and friendly smile that make you felt like home and be careness. I'll recommend the guest who like to pay time in shared space or outing. (There's 24hrs hot water, coffee and tea serving.)
WEI *******
4 Nov 2025
luggage space:o ease of boarding: ease of booking on Klook: seat arrangements:
WEI *******
4 Nov 2025
ease of booking on Klook: seat arrangements: experience on board: luggage space: ease of boarding:
Klook会員
4 Nov 2025
We'll tour Seoul's attractions by bus. Since it's early November, the second floor might be a bit cold, so it's best to wear a thick coat. We had 30 minutes of free time at Seoul Tower, and it was nice that there was a cafe nearby.
Janile *******
4 Nov 2025
Very convenient, easy to use, easy to board the train, and it leaves on time. comfy seats, there's a seat with outlets that is useful for me who worked on my laptop while travelling. Seat reservation was also smooth, I used my PH credit card.
HO *******
4 Nov 2025
For a heart-stopping performance, you definitely want front row tickets! Choosing the afternoon show gives you the delightful opportunity to take photos with handsome guys from the 'after-work small road' group.
Cheung *******
4 Nov 2025
First time trying on Hanbok. The staff at the shop were very nice, and there were staff who could speak Cantonese 👍. There are different levels when choosing Hanbok. This time I booked the premium Hanbok. The staff helped and gave suggestions when choosing clothes. Adding a few thousand Won for a nicer hairstyle is acceptable. After getting it done, taking pictures at Gyeongbokgung Palace was very beautiful and photogenic. Definitely didn't make the wrong choice, it's definitely worth experiencing 😍

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What to know about Ssamzigil

Discover the enchanting world of Ssamzigil, a vibrant cultural shopping complex nestled in the heart of Insadong, Seoul. Since its opening in 2004, Ssamzigil has become a must-visit destination for travelers seeking a unique cultural experience. This unique shopping mall is a harmonious blend of Korea's rich traditions and its dynamic present, offering visitors an immersive experience in the world of crafts and culture. As you embark on a spiral journey through its myriad of stalls, you'll find each brimming with charming and quirky finds, making it a perfect spot for those eager to taste Seoul's eclectic culture. With its colorful array of shops, galleries, and cafes, Ssamzigil offers a delightful escape into the artistic soul of Korea, seamlessly blending modernity with traditional Korean charm. Whether you're a culture enthusiast or a curious traveler, Ssamzigil promises an unforgettable experience in the heart of Seoul.
44 Insadong-gil, Jongno-gu, Seoul, South Korea

Remarkable Landmarks and Must-Visit Sights

Craft Shops

Step into a world where tradition meets modernity at the Craft Shops of Ssamziegil. As you wander from the lower to the upper floors, you'll discover a treasure trove of exquisite crafts, each piece a testament to the rich cultural tapestry of Korea. Whether you're seeking a unique souvenir or simply wish to admire the artistry, these shops offer a delightful journey through Korean craftsmanship.

Spiral Walking Path

Embark on a leisurely ascent through Ssamziegil's iconic Spiral Walking Path. This architectural marvel guides you through four floors of diverse shops, each brimming with unique offerings from handmade crafts to the latest fashion trends. It's not just a path; it's an experience that invites you to explore, discover, and indulge in the vibrant atmosphere of Insadong.

Rooftop Experience

Elevate your visit to Ssamziegil with the Rooftop Experience. While the famed Love Wall may no longer be present, the rooftop remains a serene oasis above the bustling streets of Insadong. Here, you can unwind and take in panoramic views, making it a perfect spot to relax and reflect on your adventures in this cultural haven.

Cultural Significance

Ssamzigil is a vibrant cultural hub in Seoul, where the past and present beautifully converge. It offers a unique opportunity to explore Korea's rich cultural heritage through a diverse range of artisanal shops and local crafts. Visitors can witness the evolution of Korean art and craftsmanship, as the complex seamlessly integrates traditional crafts with modern artistic expressions. As a cultural cornerstone in Insadong, Ssamzigil reflects the harmonious blend of Korea's rich history and contemporary art scene, paying homage to traditional Korean culture while embracing modern artistic expressions.

Local Artisans

Ssamzigil is a haven for local artisans, showcasing their talents through a variety of unique creations. From custom-designed clothing to personalized art pieces, the complex provides a platform for creative expression, allowing visitors to discover and appreciate the skills and creativity of these talented individuals.

Unique Architecture

The architectural design of Ssamzigil is a marvel, featuring a spiraling footpath that wraps around the courtyard, reminiscent of a traditional Insadong alleyway. This innovative layout enhances the shopping experience, making exploration both fun and engaging, and offering a delightful journey through the complex's vibrant offerings.