Fragrance Bak Kwa in Singapore
New Activity
A Singapore heritage brand since 1969. For over 55 years, generations have enjoyed Fragrance Bak Kwa, made locally in Singapore using time-honoured techniques. From our first shop to becoming a familiar local favourite, it’s a taste that has grown with Singapore.
What to expect
Fragrance is built on the foundations of quality, progress, trust and customer satisfaction.
Products are manufactured in Singapore based on time-honoured recipes, using only the highest quality of ingredients to ensure our products maintain their consistency and conform to the highest of hygiene standards.

Looking for a truly Singaporean souvenir? Bring home Fragrance Bak Kwa — an iconic local treat that’s easy to share with family and friends. Delicious and distinctly Singaporean, it’s more than a souvenir — it’s a taste of Singapore to remember.

Bak Kwa is a Singapore favourite made from thinly sliced premium pork, marinated in a traditional recipe and charcoal-smoked to perfection. Expect a delicious balance of sweet, smoky and savoury flavours — one bite and you’ll understand why it’s so loved!

Only in Singapore! Discover Fragrance’s Singapore-exclusive Disney Winnie the Pooh Hunny Bak Kwa — individually packed in adorable Pooh-themed packaging. A fun and memorable treat to bring home, especially for Disney fans, families and friends.

Contact us
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