Street Fighter 6 Run Hong Kong - Run to The K.O.
This high-impact experiential event centers around Street Fighter.The world’s premier fighting game franchise, offering an unparalleled sponsorship opportunity designed to maximize brand equity and target market penetration. By integrating character-inspired racetracks with interactive gaming zones, curated photo opportunities, live stage programming, and a high-traffic pop-up retail space, the project creates an immersive universe that drives deep consumer engagement. To ensure the broadest possible demographic outreach, the competition features inclusive categories spanning Individual, Family, and Team groups, successfully capturing participants across all age segments. Sponsors will benefit from a robust, multi-channel marketing campaign that seamlessly links online and offline activations, guaranteeing continuous, week-long brand exposure through strategic social media rollouts, high-profile KOL partnerships, and extensive mainstream press coverage.
Package options
4KM Power Punch KO Sprint (Time Trial) Individual
2KM Body Kick Challenge (Time Trial) Individual
1KM Light Punch Carnival Run Individual
4KM Power Punch KO Sprint (Time Trial) Pair Ticket
2KM Body Kick Challenge (Time Trial) Pair Ticket
1KM Light Punch Carnival Run Pair Ticket
[Add-on] Game Booth Tokens
What to expect
Premiering for the First Time in Hong Kong! The World's Legendary Fighting Game IP "Street Fighter" Run is Officially Set! Prepare for the ultimate clash! "Street Fighter 6 Run Hong Kong - Run to The K.O." is making its historic debut in Hong Kong in 2027. This high-octane experiential event seamlessly bridges esports adrenaline, street culture, and outdoor sports into an unmissable carnival. Whether you are a hardcore fan who grew up with Ryu and Chun-Li or a fitness enthusiast looking for a unique weekend challenge, this event is built for you! The race features inclusive categories to capture participants across all age segments: Individual Category: Push your limits and unlock exclusive, limited-edition Street Fighter runner kits. Family & Team Categories: Perfect for parents and kids aged 3–11. The racetracks are fully integrated with interactive gaming zones and massive photo-ops to bridge classic gaming nostalgia with family fun. Beyond the race, immerse yourself in our massive "Street Fighter Interactive Zone" featuring: Exclusive Pop-up Retail: First dibs on ultra-exclusive, limited-edition Street Fighter co-branded merchandise. As Hong Kong's very first fusion of a top-tier gaming IP and a massive outdoor run, this landmark event promises an unparalleled experience. Spots are highly limited—register now and Run to The K.O.!
Event Details
Date: 28 March 2027 Time: 07:00am – 5:00pm (Please refer to corresponding registration and game time) Address: GO PARK Sports, 9 Hoi Ying Rd, Ma On Shan
- 4KM Power Punch KO Sprint (Time Trial) Individual - HKD 599
- 4KM Power Punch KO Sprint (Time Trial) Pair Ticket - HKD 1098 (Free Street Frighter blind box x 1)
- 2KM Body Kick Challenge (Time Trial) Individual - HKD 599
- 2KM Body Kick Challenge (Time Trial) Pair Ticket - HKD 1098 (Free Street Frighter blind box x 1)
- 1KM Light Punch Carnival Run Individual - HKD 599
- 1KM Light Punch Carnival Run Pair Ticket - HKD 1098 (Free Street Frighter blind box x 1)
Game Booth Tokens
- HK$100 for 10 Tokens
- HK$180 for 20 Tokens
- HK$250 for 30 Tokens
- HK$390 for 50 Tokens






























































Good to know
TERMS AND CONDITIONS
All participants must read carefully and understand the following important terms and conditions.
- Participants must hold a valid bib to enter the route, carnival booths, photo-taking areas and activity zones.
- REGISTRATION INSTRUCTIONS: Participants must study the Event rules and regulations carefully. Upon submitting a registration, participants agree to accept all rules and regulations of the Event, the Official Rules as stipulated and to those that may be later introduced by the Organiser.
- All information provided by the participants in the registration forms must be true and accurate. The Organiser reserves the right to disallow or disqualify any person from the race who provided incorrect personal data or details on the entry form. No refund or compensation will be issued.
- Participants shall ensure they are physically fit and have the ability to participate in the Event. The Organiser reserves the right to disallow or disqualify any person who is known or suspected by the Organiser to be unfit to participate in the Event and such person must accept the decision made by the Organiser accordingly.
- Participation in the Event is voluntary and at the own risk of the participants. Participants agree to absolve the Organiser, sponsors and supporting organisations from any and all liabilities arising from bodily injuries, accidents, death or other losses during or caused by traveling to and from the Event venue, during the Event or whatsoever reason.
- If the participants provide incorrect information, fail to submit an application form and pay for the registration fee by deadline, or fail to follow the correct enrollment procedure, they are deemed to withdraw from the Event and the Organiser reserves the right to reject their enrollment.
- Participants must be aged 16 or above. Participants under 18 years old are required to have permission of their parents or guardian for registration to the Event.
- For safety reasons, children aged below 3 years old are not permitted to attend the Event and their registration will be rejected by the Organiser.
- Upon successful registration, all entry fees, additional merchandise handling fee are not refundable. No return, cancellation or transfer for all enrollments, including late and duplicated enrollments, will be issued to the participants.
- The Organiser reserves the right to close the registration any time, whether before or after the registration deadline specified, without prior notice. No registration will be accepted on Event day.
- All participants must collect their race bib, runner’s packs and related items at designated date, time and venue. Otherwise, the Organiser reserves the right to revoke participants’ right to collect the runner’s pack (including race bib) without prior notice.
- Team of 2 or Family Team of 2 race bib and runner’s pack are packed together for collection.
- An acknowledgment email will be sent to participants once a successful registration is submitted. If participants do not receive the email, please call (852) 52068892 or email to SF6runhk@tngchk.com.
- Finisher medals and e-Certificate will be awarded to participants who finish within the official time limit. Participants who fail to complete the race at designated start time, he/she will not be entitled to any e-Certificate or finisher medals.
- CHANGE OF REGISTRATION INFORMATION: Please email to SF6runhk@tngchk.com to change registration information. Handling fee is HK$50 each time.
- The size of T-shirt cannot be changed after registration, and the Organiser will not accept application for change under any circumstances.
- THE RACE: The Organiser has purchased Public Liability Insurance for the Event. Participants should note that such insurance is not equivalent to Personal Accident Insurance. Participants are advised to purchase their own personal accident insurance and other relevant insurance according to their own assessment and needs.
- One-off free luggage deposit service will be provided on the Event day for participants to store their personal belongings (one luggage per person) and collect them after the race within 2 hours. The luggage deposit area will be closed at 4:00 pm.
- Participants are not advised to bring and deposit any valuable items to the venue on the event day. The Organiser bears no responsibility for any loss or damage of property during the Event and will not make any compensation.
- All race routes, carnival booths, photo-taking areas or activity zones are only accessible to participants with valid race bibs. The Organiser has the right to request anyone to leave these areas, and they must comply with the Organiser's instructions.
- To ensure the safety of all participants, the Organiser strictly prohibits anyone to stay, take photos or watch the race at the start area, race route and finish area except for staff and authorized personnel. The Organiser has the right to request anyone to leave these areas, and all participants must comply with the Organiser's instructions.
- No pets or any form of wheel-run objects of transport, such as bicycles, skates, push carts, shoes with built-in rollers are allowed, except those authorized by the Organiser.
- The Organiser reserves the right to change any tracks before or during the race in accordance with actual road conditions or emergency situations without prior notice. If emergency vehicles must use part of the tracks during the race to handle emergency cases, the Organiser may suspend the race.
- Under all emergency situations, participants must follow the instructions of on-site staff or law enforcement officials.
- If participants fail to complete the race before the cut-off time, participants will be directed to leave the race course under safe conditions by marshals.
- The Organiser reserves the right of final decision on judgment of appeals regarding prizes, titles or finishing time.
- Participants shall indemnify and/or reimburse the Organiser in respect of any additional expenses or costs incurred by the Organiser arising from or in connection with the fault or action or behavior of such Participants during participation in the Event.
- The Organiser reserves the right to disqualify any person and/or nullify his or her result due to any violation of the Official Rules of the Event. No refund will be accommodated in the case of disqualifications (applicable to races).
- Participants must leave the race course or Event venue immediately if requested by race officials, medical staff, race director or security staff.
- The Organiser reserves the right to amend the rules and regulations. Should there be any disputes (regarding race rules and their explanation), the Organiser reserves the right to the final decision.
- The Organiser, contractors, employees and volunteers will not be responsible for any accidents or injuries of any participants, spectators during the Event.
- USE OF PERSONAL DATA: The Organiser and its authorised service providers shall have the absolute discretion to use any photographs, videos or any other record of the Event for any lawful purposes including advertising and promotion of the Event.
- The Organiser and its authorized service providers (if any) will use the information that you provided for the following: a. Announcement of results; b. Processing of administrative work related to registration, including confirmation, receipt issuance, payment notice, donation record, and relevant event correspondences; c. Recording of any communication with participants; d. Preventing and detecting any activities that make use of this website for fraudulent or exploitative behavior, or activities that allow third parties to provide technical support and backup work in the name of this website; e. Identifying the users or participants; and f. Any other legitimate purposes as may be required, authorized or permitted by law.
- The personal data provided at the registration form by participants may be disclosed to other organisations for the purposes mentioned above. We will not lease, exchange or sell the information that participants have voluntarily provided to the Organiser, including email address and telephone number.
- EVENT CANCELLATION & REFUND POLICY: If Typhoon Signal No. 8 or above is hoisted at any time from 18:00 on the day before the race (14 March 2026), the event will be cancelled.
- If Typhoon Signal No. 3 or above/Amber or Red or Black Rainstorm Signal/Thunderstorm Warning/Landslip Warning is hoisted two hours before the first race on the event day (15 March 2026), the event will be cancelled.
- Should any such weather warnings be issued by the Hong Kong Observatory after the commencement of the race, the Race Director has the right to change the race distance or stop the race.
- Please check the race day weather at the Hong Kong Observatory (Tel: 1878200 / Web: www.hko.gov.hk) and event social media posts (Instagram and Facebook post) for latest updates.
- If the race is stopped after it has started, there will be no rescheduling of the Event and refund of all fees will not be made.
- The Organiser reserves the right to cancel or shorten the course distance of the Event for the following reasons: a. adverse weather conditions; b. landslides, rock falls or hill fires along the course; c. protests or blockage along the course; and d. Force majeure i.e. due to occurrence of incidents that are beyond the control of the Organiser and which renders it impossible, unsafe or impractical to hold the Event.
- Force majeure shall include, but is not limited to, acts of God, war, hostilities, invasion, rebellion, revolution, insurrection, riot, commotion, strikes, go-slows, lockouts or disorder, outbreak of disease, acts or threats of terrorism. In such circumstances, no refund of the registration fee (including charitable donation) will be provided to the participants.
Bad Weather Arrangement
The event will be rescheduled or cancelled if any of the following weather warning signals is issued or remains hoisted by the Hong Kong Observatory at or after two hours before the race starts:
- Tropical Cyclone Warning Signal No. 3 or above
- Red or Black Rainstorm Warning Signal
- Thunderstorm Warning (subject to the event organizer’s safety assessment of the course) Important Notes
- No Refund: If the event is cancelled due to adverse weather or force majeure, the registration fee will not be refunded.
- Event Updates: Please pay close attention to the weather report the night before. The latest arrangements or rescheduling announcements will be posted on our [Official Website / Facebook Page] from 6:30 AM onwards on the event day.
- Safety First: Participants must follow all instructions given by the race officials on-site. The organizer reserves the right to suspend or shorten the race during the event if weather conditions worsen.
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