The Perfect Fit Journey | DETERMINANT Pop-Up Store Introduction

DETERMINANT today unveiled “The Perfect Fit Journey” Pop-Up Store, which landed at Cityplaza, Taikoo Shing. Introducing the brand’s iconic Wrinkle-Free Dress Shirts with 61 size and fit combinations, visitors may step inside to begin their journey of finding their perfect fit starting from 16 September to 2 October, between 10am and 10pm.

Visitors can discover more about the story and craftsmanship behind the brand’s Wrinkle-Free Dress Shirts at the Pop-Up Store. With a display of the entire 61-size collection to let visitors feel its exquisite quality, an innovative 3D Body Scanner to ensure visitors to find their ideal shirt size in no time with zero hassle, and a Styling Zone to educate visitors on how to wear a dress shirt in various occasions, not only can visitors learn more about how a dress shirt should fit – they can find their perfect dress shirt size and stock up on these well-fitted shirts at the same time at Eslite Spectrum Tai Koo nearby.

Dress shirts in 61 sizes – Whatever your size, DETERMINANT has you covered

DETERMINANT’s Wrinkle-Free Dress Shirts are crafted with meticulous attention to detail and functional technologies. After years of painstaking research and body size data analysis, DETERMINANT has formulated 61 size combinations of dress shirt, comprised of slim and regular fit, 10 collar sizes and 6 sleeve lengths, designed to suit all Asian body types.

As DETERMINANT believes that every BODY deserves a well-fitted, comfortable shirt, “THE61S” campaign has rolled out to showcase every one of the 61 sizes by bringing together 61 people from all walks of life to try on the Wrinkle-Free Dress Shirts. From the campaign’s photoshoot, thematic video and in-depth interviews, the diversity between the 61 participants extends from their wide range of sizes to their various personalities, from their experience with DETERMINANT to in life.

Find your perfect fit at DETERMINANT

With the innovative 3D Body Scanner at the Pop-Up Store, which combines fashion savviness and artificial intelligence to recommend a size and fit from the DETERMINANT’s 61 size combinations that matches the best to the body, making the journey of finding the perfect fit much faster and easier. The 3D Scanner will do a full body scan and take accurate measurements by generating a 3D model of the torso in 1 minute, followed by an accurate size recommendation.

A perfectly fitting dress shirt is the ideal foundation for a modern wardrobe, from going to the office, interviews, meetings and even weddings, the impeccable tailoring of DETERMINANT’s dress shirts means that however it is styled, the wearer will feel confident in any occasion. In the Styling Zone, visitors are guaranteed to takeaway a wide range of styling tips on formal attire, semi-formal, pattern and colour mixing. Next time putting on a shirt, bear in mind these styling tips, who says dress shirts have to be mundane?

Special Offer

Customers can enjoy the following discount at DETERMINANT’s stores at Eslite Spectrum Tsim Sha Tsui and Tai Koo from 16 September to 2 October, by following DETERMINANT’s Instagram or Facebook account.

• HKD 61 discount upon purchase at HKD 400 or above
• HKD 161 discount upon purchase at HKD 800 or above
• HKD 261 discount upon purchase at HKD 1200 or above
• HKD 361 discount upon purchase at HKD 1600 or above

Pop-Up Store Details

• The Perfect Fit Journey | DETERMINANT Pop-Up Store
• Date: 16 Sep - 2 Oct 2022
• Time: 10:00-22:00
• Venue: G/F, Cityplaza (near Eslite Spectrum)
• Address: Cityplaza, 18 Tai Koo Shing Rd, Quarry Bay

Information Source: PR