Why does content creation matter?
The Problem
Many online travel agencies and brands only focus on lower-funnel marketing and pushing out ads. We now live in a world where content is king and need to focus on pull rather than push marketing strategies. However, scaling content is time-consuming and challenging.
The Challenge
How do we showcase quality content and draw attention to unique destinations and experiences?
A majority of travel listings are not differentiated and there is a large gap for relatable lifestyle content.
The Solution
Klook can produce quality & engaging content at scale to highlight destinations and showcase the very best experiences in each region. We can help build awareness and give exposure to small business operators who may not be able to afford content on their own.
What content opportunities can Klook offer?
We want to help move customers through the marketing funnel - starting with top-of funnel awareness & engagement through engaging content. They need to firstly be inspired and aware, before considering purchasing something. That's why we have four types of content are designed to engage and inspire customers:
1. Blog Content
2. Influencer Content
3. Video Content
4. Klook Content
1. Build Blog Content at Scale with Klook
We have four types of blog content:
- Listicles - listicle pieces perform well on SEO as people are searching for upper funnel ‘things to do’ pieces which gives them an overview of a destination.
- Experience Highlights - dive deeper into a certain activity or experience, detailing everything the reader would need to know before they go (opening hours, directions for getting there, what to expect, reviews, etc).
- Events. We can also create pieces of content around an upcoming event to draw more attention to it, especially on new events with no existing content.
- Destination Takeover - The Klook Team can produce cluster blog pieces on a specific destination to ensure all pillars of content are covered - from things to do, itineraries, food & beverage, accommodation and more. An example of a past destination takeover is Hunter Valley.
2. Engage Quality Influencers at Scale Through the Klook Tribe
We’re constantly working hard to provide opportunities for our operators to be seen by customers domestically and globally, so we have a program to help you get the Klook Tribe of influencers and content creators out to experience what you’ve got to offer!
We’ve got 250+ influencers with an average of 40k+ Instagram followers with content spanning travel, lifestyle, parenting, photography, health, fitness, and sports. The Klook Tribe of influencers share unique codes alongside their content so we are able to track the conversion success of each influencer.
The Klook Tribe are able to produce content for a multitude of social channels
The Klook Team will manage the influencer engagement process from end-to-end. Here's a small snapshot of the Klook Tribe influencer content:
A snapshot of what the Klook Tribe has been up to
Unique Livestreams e.g. Disco in the Sky
The Klook Team can also work to create unique livestreams to engage with audiences in new and creative way
We organised Australia's highest dance party - a live DJ performance set on a hot air balloon and invited influencers to party with us. This sky-high event was covered by Urban List and The Gold Coast Bulletin.
Results
- Combined Reach: 48k+
- Combined Sales Uplift: 120%
Unique & Differentiated Product Pages with Klook
We will also update individual product pages with the influencer content as lifestyle content performs better than stock imagery. Here are some of the highly engaging product pages we've made for our partner merchants:
3. Build Video Content at Scale with Klook
Our video channels span across three main social channels and we create tailored videos for each channel:
Facebook
- @klookanz - 32k followers
- @klookglobal - 2.1M followers
Instagram
- @klookanz - 7.1k followers
- @klookglobal - 180k followers
Tiktok
- @klookanz - 2.4k followers
Recently, Klook partnered with Destination NSW to showcase the best of NSW through the #LoveNSW campaign - creating a suite of videos hero-ing specific Sydney activities suited for millennial FITs, as well as families.
We additionally created 15 second cut down versions from the Destination NSW hero videos for Facebook and Tiktok, which highlighted each individual activity and encouraged people to make a booking on Klook with an additional promo code to get out there and explore
4. Build Custom Landing Pages with Klook
Klook’s custom build functionality includes options of customised banners, video plugins, blog plugins, a countdown timer, FAQs, promo code redemption, and activity features. Custom landing pages on Klook reach approximately 50 k monthly page views. Our landing pages hosts all relevant content and feature activities:
Check out some of our previous partnerships!
Japan National Tourism Organisation (JNTO) x Klook
The Kyushu Hidden Gem in Japan Showcase
Blog Content
Custom Klook Page
Influencer Content
Video Content
Get In Touch!
If you're a merchant or operator who wants to find out more about how to get involved with Klook's marketing opportunities, please reach out to your account manager or email exp_anz@klook.com
If you're a content creator or influencer who wants to partner with Klook, please fill out this form here.
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![[Updated] Complete List Of Official Nationwide MCO SOP 2021](https://res.klook.com/image/upload/fl_lossy.progressive,q_85/c_fill,w_410,h_264/v1633858858/blog/iso56uzsphmdguixkvzh.jpg)
