Klook shines as a finalist in the Finder Innovation Awards

Never one to rest on its laurels (even during a pandemic), Klook is constantly evolving and innovating to bring Australians the best offers on experiences worldwide.

Its efforts over the past year haven't gone unnoticed with Klook being named a finalist in the category of Best Travel Innovation at the 2022 Finder Innovation Awards.

Cue excitement!

The awards, which are held annually, celebrate Australia's most innovative companies. There are 21 wide-ranging categories from travel and insurance to technology and banking.

Submissions are reviewed by a panel of internal and external judges who assess the innovation against a variety of criteria – including how unique it is and its benefits to the customer.

This year, Klook put forward its Klook Pass. Launched in January 2022, this bespoke product is a digital multi-attractions pass that allows travellers to bundle their choice of attractions and experiences. This gives them the power to curate their own itinerary while enjoying savings of up to 40%.

Passes are broken down into 3 types: destination (e.g. Bali), activity (e.g. wine tasting) and event (e.g. WorldPride). 

By using products already available on Klook, the versatility is immense and helps them stand out against other passes on the market which often only include destination highlights.

Travel journalist and Finder Innovation Awards judge Michael Gebicki says, "Klook has been one of the world leaders in attraction passes, facilitating entry to attractions as disparate as The Sistine Chapel and the Taj Mahal. With this latest all-in-one digital multi-attractions pass Klook moves up another level to offer value, pre-booking certainly as well as flexibility to travellers looking to expand their destination experiences."

Although less than a year old, the Klook Pass is already available in 12 countries worldwide, including Australia, New Zealand, Singapore, Japan and the US.

To date, over 50,000 Klook Passes have been booked worldwide. It's a number that will no doubt continue to grow as customers are already raving about their value for money and how easy they are to use.

"The take-up rate is impressive particularly in Australia where the need to kick-start tourism is acute," says Gebicki.

Congratulations Klook for fuelling our wanderlust while keeping our budgets in check with your Klook Pass.

The winners of the Finder Innovation Awards will be announced on 21 October 2022. You can learn more about the awards as well as the other finalists on the Finder website.