HYPECON STYLE WEEK Seoul 2026
- Experience the ultimate Gen-Z fashion and beauty festival in Seoul 👗
- Try, style, and capture the latest trends across fashion, beauty, and culture
- Four days of runways, performances, and immersive experiences at COEX ✨
What to expect
🎬 Gen-Z Fashion & Beauty Experience Festival 👗
HYPECON STYLE WEEK Seoul 2026
📅 Dates: February 19 (Thu) – February 22 (Sun), 2026 (4 days)
⏰ Opening Hours: Feb 19 (Thu): 12:00 – 19:00 (Last entry 18:00)
Feb 20 (Fri): 10:00 – 19:00 (Last entry 18:00)
Feb 21 (Sat): 10:00 – 19:00 (Last entry 18:00)
Feb 22 (Sun): 10:00 – 18:00 (Last entry 17:00)
📍 Venue: COEX Hall C (513 Yeongdong-daero, Gangnam-gu, Seoul)
✨ February at COEX, at Its Most Hype
Fashion · Beauty · Content · Idols · Influencers · Celebrities 🔥 HYPECON STYLE WEEK Seoul 2026
The one-and-only style festival for Gen Z. Wear it. Shoot it. Share it. The hottest four days of 2026 begin at COEX.
🌟 HYPECON EXPERIENCE
At HYPECON, the moment you experience it, you become the star
- Idol & Fashion Shows
Idol special stages
S/S season brand fashion shows
- Meet Celebrities & Influencers
Fan signings, meet-and-greets, photo time
Unscripted, authentic moments
- Star Collectibles & Limited Drops
Daily auctions of star-owned items
On-site exclusive drops at HYPECON
- New Releases & Styling Experiences
Try on the latest brand collections on-site
Hair & makeup zone with point makeup services
- Content made for instant sharing
Instagram-worthy photo zones
Dedicated shooting zones for short-form videos & reels
🎟 What This Ticket Unlocks
Experience multiple brands in one place
On-site exclusive prices and offers
Daily star collectible events
Hot-spot verified content in one visit
🎁 Gifts for the first 300 visitors each day
On-site exclusive merchandise & sample sales
💡 Why You’ll Love It
Be the first to try new releases
Trends make sense when you experience them
Fashion & beauty, done naturally in one go
Experiences you can’t get at department stores
A perfect date—rain or shine
📆 Daily Highlights
DAY 1 – OPENING DAY
First reveal, first reactions, first records Opening performance, celebrity photo wall, TikTok open stage, idol opening celebration stage
DAY 2 – STYLE DAY
Fashion takes center stage HYPECON runway fashion shows, brand talks, creator stage
DAY 3 – HYPE DAY
The most dazzling moments Influencer fan meetings, red carpet photo wall, 2026 Style Awards, idol celebration performances
DAY 4 – LAST CHANCE DAY
Ending on a high note Creator spotlight, sample sales, interactive style mini-talks, HYPECON finale
Early Bird Special Benefits
🎁 EARLY KIT
1 exclusive HYPECON fashion item (fashion keyring / patch / eco bag – randomly selected)
1–2 brand samples or gifts (beauty samples / mini pouch / accessory items, etc.)
Early buyer exclusive pass sticker set
STARBUCKS FIZZIO
Items are randomly provided depending on on-site availability. Available to early bird ticket holders only and may end early once supplies run out.
⚡ EARLY ACCESS
Priority eligibility for first-come-first-served events (star collectible events & limited gift giveaways )
Fast-track entry to fitting & experience zones (separate from general waiting lines)
Access to ticket-holder-only time slots (for selected experience programs)
Not all programs include priority access. Benefits may vary depending on on-site operations.
Early bird tickets may sell out early. After the early bird period ends, tickets will be available through general sales.
Location